Hyde & Hare

2 of 31 days reported (6% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £12,168.33 Revenue

Campaigns Sent

prev: 4

Total Recipients

23,631

prev: 30,636

Campaign Revenue

£12,168.33

prev: £4,447.00

+173.6%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Summer Sale 1 - Now Live	Sat 1 Aug	18,501	£9,056.74	32	44.2%	2.9%
Summer Sale Teaser	Fri 31 Jul	5,130	£3,111.59	17	60.8%	8.2%

2 campaigns sent (vs 4 last week). Campaign revenue up 174% to £12,168.33.

highFLOWSFlows Spiked: £6,862.74 from 7 flows

Browse Abandonment

£2,565.45

804 recipients | £3.19/recip

Abandoned Cart Reminder

£1,730.77

99 recipients | £17.48/recip

Abandoned Checkout

£782.85

131 recipients | £5.98/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Browse Abandonment - Interiors	804	£2,565.45	£3.19	11	+118.9%
Abandoned Cart Reminder - Interiors	99	£1,730.77	£17.48	5	NEW
Abandoned Checkout - Interiors - Unveild	131	£782.85	£5.98	4	+41.8%
Loyalty Lion - Welcome	31	£634.25	£20.46	3	+57.0%
Welcome Flow - Interiors	254	£629.25	£2.48	2	NEW

7 flows spiked significantly. Browse Abandonment - Interiors: £2,565.45 (+118.9% WoW). Abandoned Cart Reminder - Interiors: £1,730.77 (vs £0 last week). Abandoned Checkout - Interiors - Unveild: £782.85 (+41.8% WoW).

highCROSS-CHANNELEmail Driving 50% of Total Revenue

Email Revenue

£20,792.82

% of Store Revenue

50.4%

% of Revenue Uplift

142%

Total email revenue (campaigns + flows): £20,792.82, accounting for 50% of store revenue. Email accounts for an estimated 142% of the total revenue uplift vs last week.

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 37%

Klaviyo 24%

Organic/Social 19%

Meta Ads 11%

Google Ads: £15,420

Klaviyo: £9,738

Organic/Social: £7,822

Meta Ads: £4,473

Direct: £1,375

Influencers: £1,245

Excluded: £857

Non-attributed: £183

trustpilot: £110

Pinterest Ads: £34

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£15,420	37.4%	136	£2,160	7.14x	+29.2%
Klaviyo	£9,738	23.6%	102	-	-	+196.4%
Organic/Social	£7,822	19.0%	83	-	-	+56.4%
Meta Ads	£4,473	10.8%	64	£1,232	3.63x	+43.2%
Direct	£1,375	3.3%	5	-	-	+108.1%
Influencers	£1,245	3.0%	20	-	-	+22.7%
Excluded	£857	2.1%	12	-	-	-37.9%
Non-attributed	£183	0.4%	2	-	-	-21.8%
trustpilot	£110	0.3%	1	-	-	-
Pinterest Ads	£34	0.1%	1	-	-	+28.3%
Total	£41,256	100%	204	£3,393	12.16x

Trend Watch

Revenue

£41,281

Avg: £23,575

▲ UP3w streak

Orders

205

Avg: 119.25

▲ UP3w streak

AOV

£201.37

Avg: £197.00

▶ FLAT

Total Spend

£3,393

Avg: £3,239

▶ FLAT

Blended ROAS

11.94x

Avg: 6.53x

▲ UP2w streak

Meta Spend

£1,232

Avg: £1,092

▲ UP3w streak

Meta ROAS

8.03x

Avg: 5.04x

▲ UP4w streak

Meta CPC

£0.58

Avg: £0.70

▼ DOWN6w streak

YoY Comparison

Current week vs same week last year (28 Jul 2025 - 3 Aug 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£41,281	£19,055	+116.6%
Orders	205	111	+84.7%
AOV	£201.37	£171.67	+17.3%
Total Spend	£3,393	£2,994	+13.3%
Blended ROAS	11.94x	6.36x	+87.6%
Meta Spend	£1,232	£907	+35.8%
Meta ROAS	8.03x	7.05x	+13.9%
Google Spend	£2,160	£2,087	+3.5%
Google ROAS	5.84x	5.36x	+8.9%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +55.2% WoW (£41,281 vs £26,593).

Product Growth Sheepskin Cushion - Cream revenue up +88.9% (£1,173 vs £621).

Product Growth Shearling Rug - Cream revenue up +266.7% (£869 vs £237).

Product Growth Cowhide Cushion Tricolour - Large revenue up +350.0% (£855 vs £190).

Category Hot Water Bottles category up +905.0% (£693 vs £69).

Category Throws & Blankets category up +225.6% (£700 vs £215).

Category Sheepskin Beanbags category up +168.3% (£11,125 vs £4,146).

Meta Campaign CS | Sales | Cold & Warm | Test 14/4/26 ROAS up from 3.86x to 7.83x. Spend: £105.

Shopping Cowhide Rug | 500+ Colours Available | Hyde & Hare achieving 7.77x ROAS on £116 spend. Consider increasing bids.

Shopping Shift Cowhide Rug | 500+ Colours Available | Hyde & Hare ROAS improved from 3.85x to 7.77x WoW (spend: £116 vs £101).

Email Summer Sale 1 - Now Live generated £9,056.74 revenue from 18,501 recipients (2.9% CTR).

Conversion Rates

Meta

Google

Meta: 2.87% (+0.61pp)

Google: 4.16% (+0.38pp)

Blended: 3.44% (+0.46pp)

Product Mix Shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Sheepskin Cushions	6.9%	11.6%	-4.6pp
Sheepskin Beanbags	21.9%	17.3%	+4.6pp

New vs Returning

Shopify

New 61%

Returning 39%

Segment	Customers	Cust Δ
New	125	+81.2%
Returning	80	+29.0%
Total	205	+56.5%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 135.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold & Warm \| Sales \| GWP Rug \| Jul '26	£422	9	£942 -38.3%	2.23x (-0.77)	£0.51	2.85%	-17.0%
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£384	26	£1,496 +81.7%	3.90x (+0.98)	£0.56	1.80%	+36.1%
CS \| Cold/Warm/Hot \| Sales \| Summer Sale \| Aug '26	£181	10	£709	3.91x	£0.60	2.82%	-
CS \| Sales \| Cold & Warm \| Test 14/4/26	£105	1	£33 -88.4%	0.31x (-2.41)	£0.72	2.92%	+2.4%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£71	3	£101 -28.4%	1.42x (-0.62)	£0.89	1.91%	+2.8%
CS \| Warm \| Sales \| Remarketing \| Interiors	£69	4	£246 +104.8%	3.57x (+1.79)	£0.76	1.90%	+2.1%
Total	£1,232	53	£3,526	2.86x	£0.58	2.32%	+19.7%

Meta Ads

Meta

Top 20 of 56 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold & Warm \| Sales \| GWP Rug \| Jul '26
Ad 250 \| Video \| Sheepskin Rugs \| Ways To Style \| Flora UGC \| Complimentary Rug Over £200 \| OG	£232	£1,512	6.52x (+2.27)	9	£0.47	2.90%
Ad 252 \| Video \| Sheepskin Rugs \| Summer Washline w/ Offer Overlay \| Brand \| Complimentary Rug Over £200 \| OG	£134	£699	5.23x (+1.72)	3	£0.50	2.79%
Ad 248 \| Video \| Sheepskin Rugs \| Evergreen Benefits \| Flora UGC \| Complimentary Rug Over £200 \| OG	£41	£130	3.19x (-3.82)	1	£0.75	3.49%
Ad 253 \| Image \| Sheepskin Rugs \| Chair Styling w/ Offer Overlay \| Brand Static \| Complimentary Rug Over £200 \| OG	£7	£0	0.00x (-4.03)	0	£2.22	0.85%
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£144	£1,358	9.42x (-2.45)	8	£0.52	1.95%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£51	£457	8.99x (-0.20)	4	£0.43	1.95%
Ad 221 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle B Roll 2 \| None \| OG - Copy	£47	£554	11.90x (+7.33)	5	£0.90	1.49%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£46	£371	8.05x (-3.16)	3	£0.43	2.03%
Ad 110 \| Video \| Static \| Interiors \| UGC Justyna 1 unboxing w/ benefits overlay \| H-Multiple \| P-Multiple \| None \| OG	£35	£25	0.71x (-8.94)	1	£0.69	1.35%
Ad 182 \| Video \| Static \| Interiors \| Lianna creating a cosy corner \| None \| PI	£25	£320	12.64x (-0.18)	3	£0.70	1.50%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£11	£0	0.00x (+0.00)	0	£0.70	1.36%
CS \| Sales \| Cold & Warm \| Test 14/4/26
Ad 222 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll \| None \| OG	£82	£826	10.12x (+5.25)	3	£0.67	3.05%
Ad 171 \| Video \| Static \| Interiors \| Home of Hygge b-roll with NO text overlay \| None \| PI	£20	£0	0.00x (+0.00)	0	£1.04	2.19%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£71	£939	13.21x (+3.87)	7	£0.89	1.91%
CS \| Cold/Warm/Hot \| Sales \| Summer Sale \| Aug '26
Ad 256 \| Video \| Sheepskin Rugs \| Neutral Styling \| Joey UGC \| 15% Off Summer Sale \| OG	£70	£184	2.64x	2	£0.88	2.21%
Ad 270 \| Image \| Sheepskin Rugs \| Washline Make Neighbours Jealous \| Brand Static \| 15% Off Summer Sale \| OG	£59	£516	8.72x	4	£0.41	3.17%
Ad 269 \| Image \| Sheepskin Rugs \| Taupe w/ Offer Overlay \| Brand Static \| 15% Off Summer Sale \| OG	£18	£0	0.00x	0	£0.80	2.46%
Ad 264 \| Video \| Natural Fibre Collection \| Changing Rooms w/ Offer Overlay \| Brand \| 15% Off Summer Sale \| OG	£17	£612	35.09x	3	£0.47	4.58%
Ad 255 \| Video \| Sheepskin Rugs \| Ways To Style w/ Offer Overlay \| Joey UGC \| 15% Off Summer Sale \| OG	£8	£79	9.68x	1	£0.91	2.00%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£63	£1,048	16.68x (+14.63)	3	£0.81	1.83%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£917	25	£3,600 +36.6%	3.93x (+1.32)	£1.59	0.99%	-9.5%	74.8%	6.4%	18.8%
CS \| Search \| Sheepskin Rugs	£525	10	£1,053 -15.3%	2.00x (-0.84)	£1.65	5.52%	+20.3%	33.9%	0.0%	66.1%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£240	10	£1,478 -51.6%	6.15x (-6.67)	£1.26	1.65%	+0.8%	14.0%	0.6%	85.4%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£214	21	£2,303 +345.8%	10.75x (+8.34)	£1.37	3.75%	-0.1%	24.1%	2.6%	73.3%
CS \| Performance Max \| Zombie/Dead SKUs	£158	14	£1,559 +1.0%	9.86x (+2.37)	£0.82	1.36%	-23.3%	69.8%	0.0%	30.2%
CS \| Shopping \| High \| Interiors \| Dupe Feed	£63	1	£711 +76.0%	11.23x (+5.53)	£2.18	0.43%	-10.7%	74.8%	0.0%	25.2%
CS \| Search \| Brand \| UK & US	£37	51	£4,650 +96.0%	124.40x (+49.79)	£0.18	37.32%	+17.5%	73.1%	0.0%	26.9%
CS \| Search \| Brand \| Worldwide	£5	1	£20 -87.8%	3.90x (-62.55)	£0.25	30.43%	+108.3%	68.3%	3.3%	28.3%
CS \| Shopping \| Low \| Interiors	£0	1	£11	279.79x	£0.01	2.20%	+100.0%	64.3%	21.4%	14.3%
Total	£2,160	134	£15,385	7.12x	£1.27	1.68%	-2.4%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£917	27	£197	£5,314	5.80x	25	£144	£3,600	3.93x
CS \| Search \| Sheepskin Rugs	£525	9	£167	£1,504	2.86x	10	£105	£1,053	2.00x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£240	11	£286	£3,141	13.07x	10	£148	£1,478	6.15x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£214	8	£265	£2,119	9.89x	21	£110	£2,303	10.75x
CS \| Performance Max \| Zombie/Dead SKUs	£158	12	£272	£3,261	20.62x	14	£111	£1,559	9.86x
CS \| Shopping \| High \| Interiors \| Dupe Feed	£63	1	£711	£711	11.23x	1	£711	£711	11.23x
CS \| Shopping \| Low \| Interiors	£0	4	£194	£774	19358.75x	1	£11	£11	279.79x
Total	£2,118	72	£234	£16,824	7.94x	82	£131	£10,715	5.06x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£37	16	£195	£3,128	83.67x	51	£91	£4,650	124.40x
CS \| Search \| Brand \| Worldwide	£5	0	£0	£0	0.00x	1	£20	£20	3.90x
Total	£43	16	£195	£3,128	73.45x	52	£90	£4,670	109.68x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£200	£159	0.79x	1	129	-33.0%	-74.4%	-61.8%
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£116	£898	7.77x	3	83	+14.2%	+130.6%	+102.0%
Giant Sheepskin Rug \| White \| Hyde & Hare \| Sheepskin Carpet	£82	£102	1.25x	0	28	+33.7%	-74.1%	-80.6%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£79	£79	0.99x	1	61	-33.3%	-88.2%	-82.4%
Sheepskin Seat Pad \| Cream \| Hyde & Hare	£59	£142	2.41x	3	77	-12.0%	-86.5%	-84.7%
Total (5 products)	£536	£1,380	2.57x	8	378	-63.0%	-73.3%	-27.9%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Summer Sale Teaser	5,130	60.8%	8.2%	13.5%	£3,111.59	17	20
Summer Sale 1 - Now Live	18,501	44.2%	2.9%	6.6%	£9,056.74	32	41
Total	23,631				£12,168.33	49	61

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-07-04 to 2026-08-02).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Browse Abandonment - Interiors	804	62.7%	5.8%	£2,565.45	£3.19	+159.3%	+34.0%
Abandoned Cart Reminder - Interiors	99	62.6%	2.0%	£1,730.77	£17.48	+328.6%	+0.0%
Abandoned Checkout - Interiors - Unveild	131	55.8%	7.8%	£782.85	£5.98	+69.5%	+10.8%
Browse Abandonment - Interiors - Unveild	159	70.9%	5.1%	£748.00	£4.70	+65.4%	+7.1%
Loyalty Lion - Welcome	31	71.0%	25.8%	£634.25	£20.46	+92.2%	-23.3%
Welcome Flow - Interiors	254	52.7%	5.2%	£629.25	£2.48	+328.6%	+0.0%
Nursery Flow - Interiors	193	56.0%	4.7%	£530.60	£2.75	+17.3%	-1.4%
Cross-sell Unveild Flow	130	60.8%	5.4%	£337.00	£2.59	+97.3%	+179.1%
Loyalty Lion - £30 Discount	4	100.0%	0.0%	£276.25	£69.06	+145.5%	+0.2%
Abandoned Checkout - Interiors	111	69.4%	11.7%	£243.92	£2.20	+21.7%	-49.9%
Welcome Flow - Interiors - Unveild	136	54.8%	4.5%	£79.00	£0.58	-67.5%	-82.6%
Loyalty Lion - Post Purchase	57	66.7%	12.3%	£67.15	£1.18	-24.5%	-64.5%
Loyalty Lion - Tier Reminder (The Fold)	6	83.3%	33.3%	£0.00	£0.00	-	+0.0%
Back In Stock Flow - Standard	18	55.6%	16.7%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - £20 Discount	4	100.0%	25.0%	£0.00	£0.00	-100.0%	-100.0%
Browse Abandonment - Fashion	2	50.0%	50.0%	£0.00	£0.00	-	+0.0%
Abandoned Cart Reminder - Interiors - Unveild	5	60.0%	40.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Tier Reminder (The Flock)	1	100.0%	100.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £10 Discount	9	77.8%	33.3%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Birthday	7	28.6%	0.0%	£0.00	£0.00	-	+0.0%
Customer Winback - Interiors	153	38.6%	0.0%	£0.00	£0.00	-	+0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	14	£1,842	6.8%	4.5%	-6.7%
Google	89	£18,757	43.4%	45.4%	+39.1%
Organic	8	£951	3.9%	2.3%	-20.0%
Other	94	£19,731	45.9%	47.8%	+129.3%

Forecast vs Actual - August 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Product Mix Shifts Shopify

New vs Returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify