Hyde & Hare

18 of 31 days reported (58% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD actual	Paced target	vs pace
Revenue	£
Ad spend	£

View Full Forecast Dashboard →

Weekly revenue drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £2,211.95 Revenue

Campaigns Sent

prev: 3

Total Recipients

21,775

prev: 35,489

Campaign Revenue

£2,211.95

prev: £7,350.14

−69.9%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Rug Sizing	Thu 15 Oct	21,775	£2,211.95	16	50.4%	1.1%

1 campaign sent (vs 3 last week). Campaign revenue down 70% to £2,211.95.

highFLOWSFlows Spiked: £9,190.74 from 7 flows

Welcome Flow

£3,014.75

1,309 recipients | £2.30/recip

Cross-sell Unveild Flow

£2,078.09

388 recipients | £5.36/recip

Abandoned Checkout

£2,061.00

52 recipients | £39.63/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Welcome Flow - Interiors	1,309	£3,014.75	£2.30	14	+124.1%
Cross-sell Unveild Flow	388	£2,078.09	£5.36	7	+423.4%
Abandoned Checkout - Interiors - Unveild	52	£2,061.00	£39.63	4	+158.6%
Welcome Flow - Interiors - Unveild	255	£1,168.00	£4.58	8	+177.8%
Abandoned Checkout - Interiors	81	£447.95	£5.53	3	−62.0%

7 flows spiked significantly. Welcome Flow - Interiors: £3,014.75 (+124.1% WoW). Cross-sell Unveild Flow: £2,078.09 (+423.4% WoW). Abandoned Checkout - Interiors - Unveild: £2,061.00 (+158.6% WoW).

highCROSS-CHANNELEmail Driving 26% of Total Revenue

Email Revenue

£13,287.50

% of Store Revenue

25.6%

% of Revenue Uplift

275%

Total email revenue (campaigns + flows): £13,287.50, accounting for 26% of store revenue. Email accounts for an estimated 275% of the total revenue uplift vs last week.

mediumBRANDED SEARCHBranded Search Up 22%

Branded Clicks

591

Branded Revenue

£5,517

Branded ROAS

29.50x

Branded campaigns: 591 clicks (+21.6% WoW) at 29.50x ROAS. Revenue: £5,517.

Channel attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 36%

Organic/Social 22%

Meta Ads 19%

Klaviyo 13%

Google Ads: £18,470

Organic/Social: £11,242

Meta Ads: £9,989

Klaviyo: £6,507

Direct: £2,122

Excluded: £1,843

Influencers: £1,101

Non-attributed: £341

Pinterest Ads: £150

shop_app: £138

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£18,470	35.6%	152	£3,787	4.88x	−4.2%
Organic/Social	£11,242	21.7%	97	-	-	+52.1%
Meta Ads	£9,989	19.2%	108	£3,212	3.11x	+25.2%
Klaviyo	£6,507	12.5%	70	-	-	+31.7%
Direct	£2,122	4.1%	12	-	-	−38.3%
Excluded	£1,843	3.6%	23	-	-	+50.7%
Influencers	£1,101	2.1%	20	-	-	−23.4%
Non-attributed	£341	0.7%	2	-	-	−77.1%
Pinterest Ads	£150	0.3%	4	-	-	+357.5%
shop_app	£138	0.3%	3	-	-	−8.1%
Total	£51,903	100%	278	£6,998	7.42x

Trend watch

Revenue

£51,809

Avg: £41,363

▲ UP

Orders

278

Avg: 234.25

▲ UP5w streak

AOV

£186.36

Avg: £176.44

▲ UP

Total Spend

£6,998

Avg: £5,566

▲ UP2w streak

Blended ROAS

7.40x

Avg: 7.33x

▶ FLAT

Meta Spend

£3,212

Avg: £2,237

▲ UP

Meta ROAS

5.77x

Avg: 7.30x

▼ DOWN2w streak

Meta CPC

£0.49

Avg: £0.57

▼ DOWN4w streak

YoY comparison

Current week vs same week last year (13 Oct 2025 - 19 Oct 2025).

Shopify

Meta

Google

Metric	This week	Last year	Change
Revenue	£51,809	£34,330	+50.9%
Orders	278	157	+77.1%
AOV	£186.36	£218.66	−14.8%
Total Spend	£6,998	£4,205	+66.4%
Blended ROAS	7.40x	8.16x	−9.4%
Meta Spend	£3,212	£1,344	+139.0%
Meta ROAS	5.77x	6.76x	−14.6%
Google Spend	£3,787	£2,861	+32.4%
Google ROAS	5.09x	6.72x	−24.3%

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +10.3% WoW (£51,809 vs £46,970).

AOV Average order value increased +9.5% to £186.36.

Product Growth Giant Sheepskin Beanbag - Cream revenue up +199.0% (£2,245 vs £751).

Product Growth Square Padded Sheepskin Seat Pad - Taupe revenue up +120.0% (£1,298 vs £590).

Product Growth Sheepskin Rug - Caramel revenue up +221.5% (£1,270 vs £395).

Category Sheepskin Pouffe category up +583.5% (£2,221 vs £325).

Category Sheepskin Beanbags category up +243.0% (£7,116 vs £2,075).

Category Throws & Blankets category up +166.0% (£1,515 vs £569).

Google Ad Group Sheepskin Cushions ROAS improved from 2.34x to 4.18x.

Google Ad Group Sheepskin Bean Bags ROAS improved from 2.32x to 9.21x.

Shopping Large Sheepskin Beanbag | Cream | Hyde & Hare achieving 16.20x ROAS on £84 spend. Consider increasing bids.

Shopping Giant Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Carpet achieving 9.15x ROAS on £118 spend. Consider increasing bids.

Conversion rates

Meta

Google

Meta: 1.84% (-0.32pp)

Google: 3.37% (-1.72pp)

Blended: 2.32% (-0.80pp)

Product mix shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Hot Water Bottles	10.3%	3.0%	+7.4pp
Quatro Sheepskin Rug	4.7%	8.5%	-3.8pp
Sheepskin Seat Pads	9.1%	15.5%	-6.4pp

New vs returning

Shopify

New 70%

Returning 30%

Segment	Customers	Cust Δ
New	194	+10.9%
Returning	84	−16.8%
Total	278	+0.7%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 150.

Product	Revenue	Rev Δ	Units	Units Δ

Meta campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£2,854	96	£8,343 +18.5%	2.92x (+0.35)	£0.48	2.92%	+4.2%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26	£213	3	£1,076	5.05x	£0.55	3.60%	-
CS \| Warm \| Sales \| Remarketing \| Interiors	£73	3	£349 +338.4%	4.75x (+3.59)	£0.69	3.02%	+7.7%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£71	2	£45 −78.7%	0.64x (-2.42)	£0.76	1.95%	+2.3%
Total	£3,212	104	£9,813	3.06x	£0.49	2.94%	+11.7%

Meta Ads

Meta

Top 20 of 64 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
263 \| Video \| Sheepskin Rug Cream \| Under 100 Two Day Delivery \| Lifestyle \| None \| OG	£546	£2,946	5.39x (-1.12)	24	£0.40	3.57%
259 \| Video \| Single Sheepskin Rugs \| Nearly Sold Out Again \| Lifestyle \| None \| OG	£493	£2,633	5.34x (+0.64)	17	£0.54	2.85%
157 \| Video \| Sheepskin Hot Water Bottle \| Claire E Review, Slow-Mo Unboxing \| Lifestyle \| Complimentary HWB Over £150 \| PI	£430	£2,404	5.59x (-0.34)	17	£0.33	2.97%
260 \| Video \| Single Sheepskin Rugs \| Rival To The White Company \| Lifestyle \| None \| OG	£265	£1,361	5.14x (+1.90)	10	£0.62	2.87%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£105	£452	4.31x (-3.56)	5	£0.55	3.34%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£91	£237	2.61x (-1.23)	2	£0.42	3.34%
Ad 63 \| Video \| Static \| Interiors \| Ways to style with sheepskin rugs \| H-Multiple \| P-Multiple \| None \| PI	£91	£768	8.46x (-0.82)	7	£0.53	2.23%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI - Copy	£86	£1,153	13.38x (+1.80)	3	£0.74	3.03%
Ad 103 \| Video \| Static \| Interiors \| UGC Candance 1 w/ Text Overlay \| H-Multiple \| P-Multiple \| None \| OG	£75	£545	7.26x (-9.29)	5	£0.73	2.05%
261 \| Video \| Single Sheepskin Rugs \| Before The Cold Sets In \| Lifestyle \| None \| OG	£67	£259	3.87x (+0.63)	3	£0.68	2.83%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£63	£1,008	15.99x (+11.81)	5	£0.54	2.52%
Ad 185 \| Video \| Static \| Interiors \| Hygge brand video hook 1 - very important word \| None \| PI	£55	£878	16.06x (+7.49)	3	£0.51	2.52%
Ad 224 \| Video \| Interiors \| Quality \| Lydia UGC Face to Camera \| None \| PI	£55	£119	2.18x (-7.26)	1	£0.61	2.77%
276 \| Image \| Sheepskin Hot Water Bottle \| Writing Structures, Gift Box Unboxing 2 Overlay Complimentary (static 4.1) \| Lifestyle \| Complimentary HWB Over £150 \| OG	£53	£427	8.05x (+5.42)	2	£0.41	2.28%
264 \| Video \| Single Sheepskin Rugs \| The Styling Trick \| Lifestyle \| None \| OG	£49	£1,016	20.62x (+18.12)	2	£0.54	3.11%
Ad 205 \| Video \| Sheepskin Rugs \| Benefits \| List Style Education \| None \| PI	£39	£69	1.78x (+1.78)	1	£0.51	3.89%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£72	£383	5.32x (+2.96)	4	£0.69	3.01%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£71	£307	4.31x (-0.83)	3	£0.76	1.95%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26
320 \| Carousel \| Sheepskin Beanbag \| Reviews, Bought Once Loved Forever (Carousel Test 3 3.1.a) \| Lifestyle \| None \| OG	£57	£164	2.85x	1	£0.60	3.27%
312 \| Carousel \| Sheepskin Beanbag \| Gifting, Unexpected Gift + Gift Reviews (Carousel Test 1 1.1.a) \| Lifestyle \| None \| OG	£39	£0	0.00x	0	£0.63	3.66%

Google campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£1,640	38	£6,401 +3.7%	3.90x (+0.24)	£1.71	1.07%	−2.7%	78.4%	0.0%	21.6%
CS \| Search \| Sheepskin Rugs	£855	22	£3,461 +15.0%	4.05x (+1.12)	£1.49	4.87%	−16.8%	33.7%	0.0%	66.3%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£404	10	£2,024 −30.8%	5.01x (-3.66)	£1.26	1.70%	+19.8%	18.0%	0.7%	81.3%
CS \| Shopping \| High \| Interiors \| Dupe Feed	£341	2	£71 −90.5%	0.21x (-4.82)	£2.58	0.77%	+129.8%	74.7%	0.0%	25.3%
CS \| Performance Max \| Zombie/Dead SKUs	£260	13	£994 −14.8%	3.83x (-3.75)	£0.74	1.35%	+68.8%	63.3%	0.0%	36.7%
CS \| Search \| Brand \| UK & US	£168	54	£4,330 +18.8%	25.78x (-6.11)	£0.30	41.77%	+47.0%	93.4%	0.0%	6.6%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£100	10	£852 −19.4%	8.54x (+0.60)	£1.31	2.08%	−25.0%	20.6%	0.0%	79.4%
CS \| Search \| Brand \| Worldwide	£19	1	£158 +97.2%	8.29x (+4.03)	£0.48	36.04%	+1.3%	79.1%	2.3%	18.6%
CS \| Shopping \| Low \| Interiors	£0	2	£179 −63.2%	895.63x (-3534.60)	£0.01	3.90%	+81.8%	83.9%	0.0%	16.1%
Total	£3,787	152	£18,470	4.88x	£1.25	1.79%	+4.6%

Google Ads: first click vs linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£1,640	36	£239	£8,605	5.25x	38	£168	£6,401	3.90x
CS \| Search \| Sheepskin Rugs	£855	25	£182	£4,546	5.32x	22	£157	£3,461	4.05x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£404	13	£383	£4,977	12.33x	10	£202	£2,024	5.01x
CS \| Shopping \| High \| Interiors \| Dupe Feed	£341	0	£0	£0	0.00x	2	£35	£71	0.21x
CS \| Performance Max \| Zombie/Dead SKUs	£260	9	£176	£1,584	6.10x	13	£76	£994	3.83x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£100	2	£202	£404	4.05x	10	£85	£852	8.54x
CS \| Shopping \| Low \| Interiors	£0	1	£158	£158	790.00x	2	£90	£179	895.63x
Total	£3,600	86	£236	£20,274	5.63x	97	£144	£13,981	3.88x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£168	19	£172	£3,263	19.43x	54	£80	£4,330	25.78x
CS \| Search \| Brand \| Worldwide	£19	1	£158	£158	8.29x	1	£158	£158	8.29x
Total	£187	20	£171	£3,421	18.30x	55	£82	£4,488	24.00x

Google Shopping products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£442	£2,177	4.92x	11	284	−4.8%	+78.7%	+87.7%
Sheepskin Rug - Caramel	£159	£33	0.21x	1	76	+112.5%	−91.5%	−96.0%
Tibetan Sheepskin Rug \| White & Brown \| Hyde & Hare \| Sheepskin Throw	£136	£455	3.33x	3	100	+99.3%	+2203.8%	+1055.8%
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£129	£334	2.59x	1	109	+5.7%	−62.6%	−64.7%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£118	£1,075	9.15x	3	89	−62.8%	−50.0%	+34.4%
Total (5 products)	£984	£4,074	4.14x	18	658	−55.2%	−61.6%	−14.4%

Klaviyo campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Rug Sizing	21,775	50.4%	1.1%	2.3%	£2,211.95	16	79
Total	21,775				£2,211.95	16	79

Klaviyo flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-19 to 2026-10-18).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Welcome Flow - Interiors	1,309	61.3%	4.8%	£3,014.75	£2.30	+49.0%	+53.3%
Cross-sell Unveild Flow	388	60.6%	5.2%	£2,078.09	£5.36	+245.9%	+206.4%
Abandoned Checkout - Interiors - Unveild	52	61.5%	9.6%	£2,061.00	£39.63	+144.8%	+172.4%
Welcome Flow - Interiors - Unveild	255	62.4%	7.1%	£1,168.00	£4.58	+11.2%	+70.4%
Browse Abandonment - Interiors	1,255	60.7%	5.8%	£646.76	£0.52	−22.7%	−30.7%
Abandoned Cart Reminder - Interiors	161	59.6%	1.2%	£606.05	£3.76	−44.3%	−49.0%
Browse Abandonment - Interiors - Unveild	644	61.6%	5.0%	£455.00	£0.71	+29.4%	−20.9%
Abandoned Checkout - Interiors	81	68.8%	7.5%	£447.95	£5.53	−70.3%	−76.0%
Loyalty Lion - Tier Reminder (The Fold)	7	71.4%	42.9%	£316.00	£45.14	+328.6%	+157.1%
Nursery Flow - Interiors	439	57.9%	4.6%	£177.00	£0.40	−65.3%	−70.5%
Loyalty Lion - £20 Discount	8	87.5%	37.5%	£104.95	£13.12	+85.9%	+62.7%
Customer Winback - Interiors	385	45.7%	1.3%	£0.00	£0.00	−100.0%	−100.0%
Back in Stock - Unveild	32	59.4%	9.4%	£0.00	£0.00	-	0.0%
Loyalty Lion - Post Purchase	65	76.9%	13.8%	£0.00	£0.00	−100.0%	−100.0%
Back In Stock Flow - Standard	17	82.4%	35.3%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - Welcome	34	85.3%	23.5%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - £10 Discount	18	77.8%	5.6%	£0.00	£0.00	-	0.0%
Abandoned Cart Reminder - Interiors - Unveild	37	55.3%	5.4%	£0.00	£0.00	−100.0%	−100.0%
Little Sign Up Founding Members	45	70.5%	13.6%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - Birthday	5	80.0%	0.0%	£0.00	£0.00	-	0.0%
Browse Abandonment - Fashion - Unveild	4	100.0%	0.0%	£0.00	£0.00	-	0.0%
Browse Abandonment - Fashion	2	50.0%	0.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - £30 Discount	5	60.0%	0.0%	£0.00	£0.00	−100.0%	−100.0%
Abandoned Checkout Reminder - Fashion	2	0.0%	0.0%	£0.00	£0.00	-	0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	39	£6,420	14.0%	12.4%	−20.4%
Google	90	£19,784	32.4%	38.2%	+4.7%
Direct	73	£13,488	26.3%	26.0%	−11.0%
Organic	9	£2,077	3.2%	4.0%	+12.5%
Other	67	£10,039	24.1%	19.4%	+31.4%

Forecast vs actual - October 2026

Weekly revenue drivers

Channel attribution TW Linear

Trend watch

YoY comparison

Key findings

Conversion rates Meta Google

Product mix shifts Shopify

New vs returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta campaigns Meta TW Linear

Meta Ads Meta

Google campaigns Google TW Linear

Google Ads: first click vs linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping products Google

Klaviyo campaigns Klaviyo

Klaviyo flows Klaviyo

Traffic source mix Shopify