Hyde & Hare

11 of 31 days reported (35% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad spend	£

View Full Forecast Dashboard →

Weekly revenue drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £6,396.40 Revenue

Campaigns Sent

prev: 2

Total Recipients

31,905

prev: 27,759

Campaign Revenue

£6,396.40

prev: £6,344.20

+0.8%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Where Our Wool Comes From & HWB's	Tue 6 Oct	21,158	£3,204.00	24	51.6%	1.3%
Cosy Corner Soft Launch	Fri 9 Oct	7,163	£2,574.50	13	62.8%	2.4%
Socks (in stock colours)	Fri 9 Oct	3,584	£617.90	4	61.8%	1.2%

3 campaigns sent (vs 2 last week). Campaign revenue up 1% to £6,396.40.

highFLOWSFlows Spiked: £5,882.23 from 8 flows

Abandoned Cart Reminder

£2,611.28

174 recipients | £15.01/recip

Abandoned Checkout

£1,101.00

53 recipients | £20.77/recip

Abandoned Checkout

£796.95

50 recipients | £15.94/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Abandoned Cart Reminder - Interiors	174	£2,611.28	£15.01	5	+315.1%
Abandoned Checkout - Interiors	53	£1,101.00	£20.77	4	−17.9%
Abandoned Checkout - Interiors - Unveild	50	£796.95	£15.94	3	NEW
Browse Abandonment - Interiors - Unveild	358	£411.00	£1.15	3	NEW
Loyalty Lion - Welcome	29	£358.00	£12.34	2	+39.8%

8 flows spiked significantly. Abandoned Cart Reminder - Interiors: £2,611.28 (+315.1% WoW). Abandoned Checkout - Interiors: £1,101.00 (−17.9% WoW). Abandoned Checkout - Interiors - Unveild: £796.95 (vs £0 last week).

highCROSS-CHANNELEmail Driving 30% of Total Revenue

Email Revenue

£14,298.63

% of Store Revenue

30.2%

% of Revenue Uplift

1970%

Total email revenue (campaigns + flows): £14,298.63, accounting for 30% of store revenue. Email accounts for an estimated 1970% of the total revenue uplift vs last week.

The combination of heavier email sends, increased branded search, and rising direct traffic suggests a halo effect: email campaigns are driving awareness that converts across all channels.

mediumBRANDED SEARCHBranded Search Up 32%

Branded Clicks

486

Branded Revenue

£5,556

Branded ROAS

41.75x

Branded campaigns: 486 clicks (+31.7% WoW) at 41.75x ROAS. Revenue: £5,556.

Branded search uplift correlates with increased email activity this week. Email campaigns drive brand recall, leading more people to search the brand name directly.

mediumPAID CHANNELSPaid Channel Efficiency Declined

Meta ROAS

6.33x

prev: 6.86x

−7.8%

Google ROAS

5.38x

prev: 7.88x

−31.8%

Total Spend

£6,492

prev: £5,558

Google ROAS declined from 7.88x to 5.38x (−31.8%).

Channel attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 41%

Meta Ads 17%

Organic/Social 16%

Klaviyo 10%

Direct 7%

Google Ads: £19,283

Meta Ads: £7,978

Organic/Social: £7,393

Klaviyo: £4,940

Direct: £3,440

Non-attributed: £1,487

Influencers: £1,437

Excluded: £1,223

shop_app: £150

Pinterest Ads: £33

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£19,283	40.7%	162	£3,617	5.33x	+9.7%
Meta Ads	£7,978	16.8%	107	£2,875	2.77x	−0.3%
Organic/Social	£7,393	15.6%	96	-	-	−38.1%
Klaviyo	£4,940	10.4%	68	-	-	+28.8%
Direct	£3,440	7.3%	11	-	-	+220.9%
Non-attributed	£1,487	3.1%	5	-	-	+507.0%
Influencers	£1,437	3.0%	25	-	-	−20.2%
Excluded	£1,223	2.6%	14	-	-	−41.9%
shop_app	£150	0.3%	4	-	-	−50.4%
Pinterest Ads	£33	0.1%	1	-	-	−87.6%
Total	£47,365	100%	277	£6,492	7.30x

Trend watch

Revenue

£47,365

Avg: £40,485

▲ UP4w streak

Orders

277

Avg: 228.75

▲ UP4w streak

AOV

£170.99

Avg: £176.69

▶ FLAT3w streak

Total Spend

£6,492

Avg: £5,417

▲ UP

Blended ROAS

7.17x

Avg: 7.37x

▶ FLAT

Meta Spend

£2,875

Avg: £2,161

▲ UP2w streak

Meta ROAS

6.33x

Avg: 7.42x

▼ DOWN

Meta CPC

£0.52

Avg: £0.56

▼ DOWN3w streak

YoY comparison

Current week vs same week last year (6 Oct 2025 - 12 Oct 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£47,365	£24,794	+91.0%
Orders	277	137	+102.2%
AOV	£170.99	£180.98	−5.5%
Total Spend	£6,492	£3,896	+66.7%
Blended ROAS	7.17x	6.36x	+12.7%
Meta Spend	£2,875	£1,322	+117.5%
Meta ROAS	6.33x	4.70x	+34.8%
Google Spend	£3,617	£2,573	+40.5%
Google ROAS	5.38x	5.67x	−5.3%

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Product Growth Double Sheepskin Rug - Oyster revenue up +114.3% (£2,385 vs £1,113).

Product Growth Sexto Sheepskin Rug - Cream revenue up +500.0% (£2,370 vs £395).

Product Growth Sheepskin Hot Water Bottle - Cream revenue up +106.8% (£2,141 vs £1,035).

Category Icelandic Sheepskins category up +409.8% (£1,213 vs £238).

Category Sexto Sheepskin Rug category up +407.4% (£4,008 vs £790).

Category Cashmere Socks category up +124.1% (£497 vs £222).

Shopping Giant Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Carpet achieving 6.11x ROAS on £316 spend. Consider increasing bids.

Shopping Cowhide Rug | 500+ Colours Available | Hyde & Hare achieving 4.10x ROAS on £122 spend. Consider increasing bids.

Shopping Shift Giant Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Carpet ROAS improved from 0.19x to 6.11x WoW (spend: £316 vs £95).

Email Where Our Wool Comes From & HWB's generated £3,204.00 revenue from 21,158 recipients (1.3% CTR).

Email Cosy Corner Soft Launch generated £2,574.50 revenue from 7,163 recipients (2.4% CTR).

Conversion rates

Meta

Google

Meta: 2.16% (-0.64pp)

Google: 4.00% (-1.04pp)

Blended: 2.77% (-0.72pp)

Product mix shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Sheepskin Seat Pads	7.1%	15.5%	-8.4pp
Hot Water Bottles	12.1%	1.6%	+10.5pp
Double Sheepskin Rug	16.9%	12.3%	+4.6pp
Single Sheepskin Rug	20.1%	16.8%	+3.3pp
Sexto Sheepskin Rug	7.6%	4.5%	+3.1pp
Sheepskin Beanbags	3.9%	14.6%	-10.6pp

New vs returning

Shopify

New 68%

Returning 32%

Segment	Customers	Cust Δ
New	189	+18.1%
Returning	88	−15.4%
Total	277	+4.9%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 154.

Product	Revenue	Rev Δ	Units	Units Δ

Meta campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£2,738	92	£7,038 +44.2%	2.57x (+0.27)	£0.52	2.58%	+29.3%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£70	3	£212 +9.1%	3.05x (+0.22)	£0.57	2.82%	+1.2%
CS \| Warm \| Sales \| Remarketing \| Interiors	£68	1	£80 −62.3%	1.17x (-1.89)	£0.61	3.36%	−1.2%
CS \| Cold & Warm \| Purchases \| Seat Pads	£0	5	£315 −79.7%	0.00x (-2.28)	£0.00	0.00%	−100.0%
Total	£2,875	101	£7,645	2.66x	£0.52	2.59%	−2.1%

Meta Ads

Meta

Top 20 of 57 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
157 \| Video \| Sheepskin Hot Water Bottle \| Claire E Review, Slow-Mo Unboxing \| Lifestyle \| Complimentary HWB Over £150 \| PI	£453	£2,685	5.93x (+2.22)	21	£0.39	2.55%
263 \| Video \| Sheepskin Rug Cream \| Under 100 Two Day Delivery \| Lifestyle \| None \| OG	£419	£2,733	6.52x (+0.67)	17	£0.40	3.15%
259 \| Video \| Single Sheepskin Rugs \| Nearly Sold Out Again \| Lifestyle \| None \| OG	£318	£1,495	4.70x (-1.32)	13	£0.51	2.73%
260 \| Video \| Single Sheepskin Rugs \| Rival To The White Company \| Lifestyle \| None \| OG	£317	£1,028	3.24x (-4.93)	10	£0.63	2.72%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£109	£861	7.87x (+6.34)	6	£0.69	2.75%
Ad 63 \| Video \| Static \| Interiors \| Ways to style with sheepskin rugs \| H-Multiple \| P-Multiple \| None \| PI	£108	£1,007	9.28x (+3.03)	5	£0.60	2.11%
261 \| Video \| Single Sheepskin Rugs \| Before The Cold Sets In \| Lifestyle \| None \| OG	£96	£312	3.24x (-3.24)	3	£0.73	2.44%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£82	£316	3.84x (-4.80)	3	£0.44	3.34%
276 \| Image \| Sheepskin Hot Water Bottle \| Writing Structures, Gift Box Unboxing 2 Overlay Complimentary (static 4.1) \| Lifestyle \| Complimentary HWB Over £150 \| OG	£71	£188	2.63x (-5.44)	1	£0.46	2.12%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI - Copy	£70	£805	11.58x (+5.68)	5	£1.12	2.03%
Ad 103 \| Video \| Static \| Interiors \| UGC Candance 1 w/ Text Overlay \| H-Multiple \| P-Multiple \| None \| OG	£67	£1,111	16.55x (+7.99)	6	£0.79	1.89%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£66	£276	4.17x (+1.22)	3	£0.57	2.61%
Ad 185 \| Video \| Static \| Interiors \| Hygge brand video hook 1 - very important word \| None \| PI	£53	£453	8.58x (+0.09)	3	£0.54	2.25%
Ad 224 \| Video \| Interiors \| Quality \| Lydia UGC Face to Camera \| None \| PI	£49	£464	9.44x (-26.89)	2	£0.96	1.77%
278 \| Image \| Sheepskin Hot Water Bottle \| Funnel Stage, HWB At Home Overlay Complimentary (static 2.1) \| Lifestyle \| Complimentary HWB Over £150 \| OG	£45	£317	7.03x (+7.03)	3	£0.41	2.67%
Ad 223 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll 2 \| None \| OG	£39	£0	0.00x (+0.00)	0	£0.58	2.36%
Ad 182 \| Video \| Static \| Interiors \| Lianna creating a cosy corner \| None \| PI	£37	£0	0.00x (+0.00)	0	£0.77	2.37%
Ad 205 \| Video \| Sheepskin Rugs \| Benefits \| List Style Education \| None \| PI	£33	£0	0.00x (+0.00)	0	£0.68	2.58%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£70	£358	5.15x (-5.79)	2	£0.57	2.82%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£67	£159	2.36x (-3.55)	1	£0.61	3.40%

Google campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£1,685	46	£6,170 +25.3%	3.66x (-0.71)	£1.91	1.00%	+49.7%	-	-	-
CS \| Search \| Sheepskin Rugs	£1,028	28	£3,008 −19.1%	2.93x (-3.36)	£1.53	4.76%	+73.8%	35.6%	0.0%	64.4%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£337	16	£2,923 +63.9%	8.67x (+3.11)	£1.18	1.60%	+5.1%	11.2%	8.8%	80.0%
CS \| Performance Max \| Zombie/Dead SKUs	£152	10	£1,166 −19.5%	7.68x (-0.90)	£0.70	1.40%	−10.1%	-	-	-
CS \| Shopping \| High \| Interiors \| Dupe Feed	£148	8	£746 +137.3%	5.03x (+2.82)	£2.12	0.63%	+4.2%	-	-	-
CS \| Performance Max \| Interiors \| Cowhide \| UK	£133	8	£1,057 +75.3%	7.94x (+4.44)	£1.39	1.53%	−22.7%	22.0%	0.0%	78.0%
CS \| Search \| Brand \| UK & US	£114	40	£3,645 −16.8%	31.89x (-19.08)	£0.25	39.90%	+32.9%	93.0%	0.0%	7.0%
CS \| Search \| Brand \| Worldwide	£19	2	£80 −54.2%	4.26x (-9.04)	£0.72	32.50%	+43.0%	80.0%	5.5%	14.5%
CS \| Shopping \| Low \| Interiors	£0	4	£487 +114.2%	4430.23x (+3292.48)	£0.01	1.82%	−45.0%	-	-	-
Total	£3,617	162	£19,283	5.33x	£1.33	1.76%	+38.0%

Google Ads: first click vs linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£1,685	44	£211	£9,279	5.51x	46	£134	£6,170	3.66x
CS \| Search \| Sheepskin Rugs	£1,028	22	£147	£3,238	3.15x	28	£107	£3,008	2.93x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£337	14	£233	£3,257	9.66x	16	£183	£2,923	8.67x
CS \| Performance Max \| Zombie/Dead SKUs	£152	10	£181	£1,809	11.92x	10	£117	£1,166	7.68x
CS \| Shopping \| High \| Interiors \| Dupe Feed	£148	5	£167	£833	5.61x	8	£93	£746	5.03x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£133	6	£229	£1,372	10.32x	8	£132	£1,057	7.94x
CS \| Shopping \| Low \| Interiors	£0	1	£248	£248	2254.55x	4	£122	£487	4430.23x
Total	£3,484	102	£196	£20,037	5.75x	120	£130	£15,558	4.47x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£114	9	£124	£1,116	9.76x	40	£91	£3,645	31.89x
CS \| Search \| Brand \| Worldwide	£19	0	£0	£0	0.00x	2	£40	£80	4.26x
Total	£133	9	£124	£1,116	8.38x	42	£89	£3,725	27.99x

Google Shopping products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£465	£1,218	2.62x	10	291	+19.7%	+32.7%	+10.8%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£316	£1,930	6.11x	6	165	+233.4%	+10383.2%	+3044.7%
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£122	£499	4.10x	2	102	+94.3%	−61.6%	−80.2%
Sheepskin Rug - Caramel	£75	£277	3.70x	3	34	+117.7%	+595.6%	+219.5%
Giant Sheepskin Beanbag \| Cream \| Hyde & Hare	£74	£0	0.00x	0	29	+123.8%	−100.0%	−100.0%
Total (5 products)	£1,051	£3,924	3.73x	20	621	−35.9%	−48.2%	−19.3%

Klaviyo campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Where Our Wool Comes From & HWB's	21,158	51.6%	1.3%	2.5%	£3,204.00	24	71
Cosy Corner Soft Launch	7,163	62.8%	2.4%	3.9%	£2,574.50	13	24
Socks (in stock colours)	3,584	61.8%	1.2%	1.9%	£617.90	4	22
Total	31,905				£6,396.40	41	117

Klaviyo flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-12 to 2026-10-11).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Abandoned Cart Reminder - Interiors	174	63.8%	1.1%	£2,611.28	£15.01	+172.1%	+122.2%
Welcome Flow - Interiors	946	50.5%	5.8%	£1,266.00	£1.34	−23.6%	−9.1%
Abandoned Checkout - Interiors	53	49.1%	5.7%	£1,101.00	£20.77	−41.4%	−32.9%
Abandoned Checkout - Interiors - Unveild	50	64.6%	4.2%	£796.95	£15.94	+27.8%	+41.9%
Browse Abandonment - Interiors	1,008	58.2%	3.8%	£437.00	£0.43	−42.6%	−42.8%
Browse Abandonment - Interiors - Unveild	358	64.0%	5.6%	£411.00	£1.15	+88.2%	+53.7%
Loyalty Lion - Welcome	29	82.1%	39.3%	£358.00	£12.34	+149.9%	+143.3%
Welcome Flow - Interiors - Unveild	256	64.3%	3.5%	£238.00	£0.93	−72.5%	−57.5%
Cross-sell Unveild Flow	427	63.2%	4.2%	£238.00	£0.56	+88.7%	+37.4%
Abandoned Cart Reminder - Interiors - Unveild	36	72.2%	0.0%	£207.00	£5.75	+70.1%	+33.4%
Little Sign Up Founding Members	28	81.5%	7.4%	£159.00	£5.68	+100.1%	+56.8%
Nursery Flow - Interiors	414	59.9%	4.8%	£79.00	£0.19	−85.5%	−87.9%
Loyalty Lion - Birthday	5	80.0%	0.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - Tier Reminder (The Fold)	4	75.0%	25.0%	£0.00	£0.00	-	0.0%
Browse Abandonment - Fashion - Unveild	3	33.3%	33.3%	£0.00	£0.00	-	0.0%
Customer Winback - Interiors	440	44.2%	1.1%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - Post Purchase	79	62.0%	8.9%	£0.00	£0.00	−100.0%	−100.0%
Abandoned Checkout Reminder - Fashion - Unveild	2	50.0%	50.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - £20 Discount	6	66.7%	0.0%	£0.00	£0.00	−100.0%	−100.0%
Browse Abandonment - Fashion	2	100.0%	0.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - £10 Discount	24	79.2%	16.7%	£0.00	£0.00	-	0.0%
Loyalty Lion - Tier Reminder (The Herd)	1	100.0%	100.0%	£0.00	£0.00	-	0.0%

Forecast vs actual - October 2026

Weekly revenue drivers

Channel attribution TW Linear

Trend watch

YoY comparison

Key findings

Conversion rates Meta Google

Product mix shifts Shopify

New vs returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta campaigns Meta TW Linear

Meta Ads Meta

Google campaigns Google TW Linear

Google Ads: first click vs linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping products Google

Klaviyo campaigns Klaviyo

Klaviyo flows Klaviyo

Traffic source mix Shopify

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	49	£5,514	17.7%	11.6%	+16.7%
Google	86	£15,562	31.0%	32.9%	+14.7%
Direct	82	£14,495	29.6%	30.6%	+1.2%
Organic	8	£1,338	2.9%	2.8%	0.0%
Other	52	£10,457	18.8%	22.1%	−10.3%