Hyde & Hare

25 of 31 days reported (81% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD actual	Paced target	vs pace
Revenue	£
Ad spend	£

View Full Forecast Dashboard →

Weekly revenue drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £11,254.89 Revenue

Campaigns Sent

prev: 1

Total Recipients

32,941

prev: 21,775

Campaign Revenue

£11,254.89

prev: £2,558.95

+339.8%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Warmth Where You Sit	Thu 22 Oct	7,828	£4,068.95	21	62.7%	1.9%
Early Gifting 1	Mon 19 Oct	21,892	£3,966.46	22	50.6%	1.9%
Hicks & Brown - 10/26	Sun 25 Oct	3,221	£3,219.48	9	59.7%	13.5%

3 campaigns sent (vs 1 last week). Campaign revenue up 340% to £11,254.89.

highFLOWSFlows Spiked: £7,541.74 from 6 flows

Browse Abandonment

£2,004.74

859 recipients | £2.33/recip

Abandoned Checkout

£1,658.00

79 recipients | £20.99/recip

Nursery Flow

£1,411.00

544 recipients | £2.59/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Browse Abandonment - Interiors - Unveild	859	£2,004.74	£2.33	9	+340.6%
Abandoned Checkout - Interiors	79	£1,658.00	£20.99	5	+173.2%
Nursery Flow - Interiors	544	£1,411.00	£2.59	5	+697.2%
Abandoned Cart Reminder - Interiors	244	£1,394.00	£5.71	6	+103.5%
Loyalty Lion - Welcome	56	£747.00	£13.34	3	NEW

6 flows spiked significantly. Browse Abandonment - Interiors - Unveild: £2,004.74 (+340.6% WoW). Abandoned Checkout - Interiors: £1,658.00 (+173.2% WoW). Nursery Flow - Interiors: £1,411.00 (+697.2% WoW).

Back In Stock flow activity indicates a popular product was restocked. Check which SKU triggered these notifications -- it reveals unmet demand.

highCROSS-CHANNELEmail Driving 29% of Total Revenue

Email Revenue

£25,088.63

% of Store Revenue

29.2%

% of Revenue Uplift

74%

Total email revenue (campaigns + flows): £25,088.63, accounting for 29% of store revenue. Email accounts for an estimated 74% of the total revenue uplift vs last week.

The combination of heavier email sends, increased branded search, and rising direct traffic suggests a halo effect: email campaigns are driving awareness that converts across all channels.

mediumPAID CHANNELSPaid Channel Efficiency Declined

Meta ROAS

6.57x

prev: 5.77x

+13.9%

Google ROAS

5.41x

prev: 7.46x

−27.4%

Total Spend

£11,171

prev: £6,996

Google ROAS declined from 7.46x to 5.41x (−27.4%).

Channel attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 41%

Organic/Social 22%

Meta Ads 20%

Klaviyo 9%

Google Ads: £34,940

Organic/Social: £19,319

Meta Ads: £17,590

Klaviyo: £7,542

Influencers: £2,529

Direct: £1,740

shop_app: £922

Excluded: £849

Non-attributed: £344

shopmy: £159

Pinterest Ads: £42

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£34,940	40.6%	245	£6,271	5.57x	+89.2%
Organic/Social	£19,319	22.5%	165	-	-	+71.9%
Meta Ads	£17,590	20.5%	171	£4,900	3.59x	+76.1%
Klaviyo	£7,542	8.8%	114	-	-	+15.9%
Influencers	£2,529	2.9%	43	-	-	+129.7%
Direct	£1,740	2.0%	13	-	-	−18.0%
shop_app	£922	1.1%	3	-	-	+567.5%
Excluded	£849	1.0%	10	-	-	−53.9%
Non-attributed	£344	0.4%	3	-	-	+0.8%
shopmy	£159	0.2%	1	-	-	-
Pinterest Ads	£42	0.0%	2	-	-	−71.8%
Total	£85,977	100%	411	£11,171	7.70x

Trend watch

Revenue

£85,898

Avg: £42,392

▲ UP2w streak

Orders

410

Avg: 237.875

▲ UP6w streak

AOV

£209.51

Avg: £177.86

▲ UP2w streak

Total Spend

£11,171

Avg: £5,634

▲ UP3w streak

Blended ROAS

7.66x

Avg: 7.42x

▶ FLAT2w streak

Meta Spend

£4,900

Avg: £2,335

▲ UP2w streak

Meta ROAS

6.57x

Avg: 7.08x

▼ DOWN

Meta CPC

£0.44

Avg: £0.57

▼ DOWN5w streak

YoY comparison

Current week vs same week last year (20 Oct 2025 - 26 Oct 2025).

Shopify

Meta

Google

Metric	This week	Last year	Change
Revenue	£85,898	£44,170	+94.5%
Orders	410	220	+86.4%
AOV	£209.51	£200.77	+4.3%
Total Spend	£11,171	£4,849	+130.4%
Blended ROAS	7.66x	9.11x	−15.9%
Meta Spend	£4,900	£1,325	+269.7%
Meta ROAS	6.57x	10.37x	−36.7%
Google Spend	£6,271	£3,523	+78.0%
Google ROAS	5.41x	5.79x	−6.6%

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +65.8% WoW (£85,898 vs £51,809).

AOV Average order value increased +12.4% to £209.51.

Product Growth Giant Shearling Beanbag - Moonlight revenue up +296.7% (£6,308 vs £1,590).

Product Growth Giant Sheepskin Beanbag - Cream revenue up +133.5% (£5,243 vs £2,245).

Product Growth Sheepskin Hot Water Bottle - Cream revenue up +124.1% (£5,108 vs £2,280).

Category Sheepskin Stools category up +421.0% (£3,100 vs £595).

Category Cashmere Socks category up +255.2% (£2,149 vs £605).

Category Sexto Sheepskin Rug category up +175.0% (£4,345 vs £1,580).

Meta Campaign CS | Cold/Warm/Hot | Purchases | Evergreen ROAS up from 6.19x to 7.72x. Spend: £3,176.

Shopping Giant Sheepskin Beanbag | Ivory | Hyde & Hare achieving 8.78x ROAS on £180 spend. Consider increasing bids.

Conversion rates

Meta

Google

Meta: 1.52% (-0.32pp)

Google: 4.01% (-0.77pp)

Blended: 2.18% (-0.59pp)

Product mix shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Single Sheepskin Rug	13.1%	16.8%	-3.7pp
Double Sheepskin Rug	15.9%	12.3%	+3.6pp
Hot Water Bottles	13.3%	4.2%	+9.1pp
Sheepskin Seat Pads	5.9%	15.3%	-9.4pp
Sheepskin Beanbags	15.5%	12.1%	+3.4pp

New vs returning

Shopify

New 66%

Returning 34%

Segment	Customers	Cust Δ
New	271	+46.5%
Returning	139	+49.5%
Total	410	+47.5%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 183.

Product	Revenue	Rev Δ	Units	Units Δ

Meta campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£3,176	125	£13,264 +59.0%	4.18x (+1.25)	£0.50	2.88%	+11.3%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26	£720	6	£676 −37.2%	0.94x (-4.11)	£0.54	3.47%	+237.9%
CS \| Cold \| Purchases \| Testing \| HWB Flora Whitelist \| Oct '26	£418	7	£326	0.78x	£0.97	2.91%	-
CS \| Cold \| Leads \| LHH Pre-Launch Founding Family \| Oct '26	£309	2	£119	0.39x	£0.13	8.36%	-
CS \| Cold \| Purchases \| Testing \| Founder Story \| Oct '26	£140	4	£584	4.17x	£0.33	9.16%	-
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£69	4	£191 +320.8%	2.78x (+2.14)	£0.63	2.13%	−3.6%
CS \| Warm \| Sales \| Remarketing \| Interiors	£68	7	£822 +135.8%	12.11x (+7.37)	£0.61	3.31%	−7.7%
Total	£4,900	155	£15,982	3.26x	£0.44	3.55%	+52.5%

Meta Ads

Meta

Top 20 of 84 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
263 \| Video \| Sheepskin Rug Cream \| Under 100 Two Day Delivery \| Lifestyle \| None \| OG	£999	£6,416	6.42x (+1.03)	38	£0.48	3.33%
157 \| Video \| Sheepskin Hot Water Bottle \| Claire E Review, Slow-Mo Unboxing \| Lifestyle \| Complimentary HWB Over £150 \| PI	£530	£2,956	5.57x (-0.01)	24	£0.37	2.77%
259 \| Video \| Single Sheepskin Rugs \| Nearly Sold Out Again \| Lifestyle \| None \| OG	£321	£2,252	7.02x (+1.69)	13	£0.55	2.95%
260 \| Video \| Single Sheepskin Rugs \| Rival To The White Company \| Lifestyle \| None \| OG	£190	£722	3.79x (-1.35)	5	£0.75	2.35%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£122	£2,399	19.64x (+15.34)	10	£0.60	3.14%
Ad 63 \| Video \| Static \| Interiors \| Ways to style with sheepskin rugs \| H-Multiple \| P-Multiple \| None \| PI	£100	£650	6.53x (-1.91)	1	£0.61	2.04%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£95	£227	2.38x (-0.23)	2	£0.41	3.82%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI - Copy	£92	£1,165	12.72x (-0.65)	6	£0.79	3.01%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£83	£1,518	18.36x (+2.38)	5	£0.53	2.96%
261 \| Video \| Single Sheepskin Rugs \| Before The Cold Sets In \| Lifestyle \| None \| OG	£78	£607	7.75x (+3.87)	4	£0.71	2.29%
CS \| Cold \| Leads \| LHH Pre-Launch Founding Family \| Oct '26
010 \| Video \| LHH Launch \| Old World Is Returning \| Lifestyle Founding Family Film \| Waitlist \| OG	£231	£0	0.00x	0	£0.11	8.58%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26
312 \| Carousel \| Sheepskin Beanbag \| Gifting, Unexpected Gift + Gift Reviews (Carousel Test 1 1.1.a) \| Lifestyle \| None \| OG	£193	£79	0.41x (+0.41)	1	£0.57	4.38%
320 \| Carousel \| Sheepskin Beanbag \| Reviews, Bought Once Loved Forever (Carousel Test 3 3.1.a) \| Lifestyle \| None \| OG	£114	£874	7.68x (+4.83)	2	£0.64	2.97%
314 \| Image \| Sheepskin Beanbag \| Statement Piece Investor Persona 2 (static statement investor 2) \| Lifestyle \| None \| OG	£89	£0	0.00x (+0.00)	0	£0.43	4.80%
317 \| Image \| Sheepskin Beanbag \| Forever-Home Curator Persona 1 (static forever home curator 1) \| Lifestyle \| None \| OG	£76	£79	1.04x (+1.04)	1	£0.71	2.67%
315 \| Image \| Sheepskin Beanbag \| Statement Piece Investor Persona 3 (static statement investor 3) \| Lifestyle \| None \| OG	£75	£0	0.00x (+0.00)	0	£0.41	3.19%
CS \| Cold \| Purchases \| Testing \| HWB Flora Whitelist \| Oct '26
323 \| Video \| Sheepskin Hot Water Bottle \| Flora Whitelist, Evening Routine Audio Hook 2 How Did I Live Without This \| UGC Lifestyle \| Complimentary HWB Over £150 \| OG	£146	£227	1.55x	2	£0.90	2.84%
322 \| Video \| Sheepskin Hot Water Bottle \| Flora Whitelist, Unboxing Visual Hook 2 Pulling Ribbon \| UGC Unboxing \| Complimentary HWB Over £150 \| OG	£140	£1,038	7.40x	2	£0.88	3.37%
321 \| Video \| Sheepskin Hot Water Bottle \| Flora Whitelist, Unboxing Audio Hook 3 You Cant Touch This \| UGC Unboxing \| Complimentary HWB Over £150 \| OG	£69	£470	6.81x	2	£1.03	2.69%
CS \| Cold \| Purchases \| Testing \| Founder Story \| Oct '26
326 \| Video \| Brand \| Six Years Kitchen Table Birthday \| Founder Story \| None \| PI	£105	£861	8.21x	5	£0.29	10.63%

Google campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£3,138	42	£7,957 +24.3%	2.54x (-1.37)	£2.23	0.85%	+91.5%	80.5%	0.0%	19.5%
CS \| Search \| Sheepskin Rugs	£1,455	40	£5,399 +56.0%	3.71x (-0.34)	£1.76	4.48%	+70.2%	31.1%	5.0%	63.9%
CS \| Performance Max \| Zombie/Dead SKUs	£696	34	£6,183 +522.2%	8.88x (+5.05)	£1.13	1.20%	+168.3%	70.3%	0.0%	29.7%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£506	22	£3,020 +49.2%	5.97x (+0.96)	£1.36	1.91%	+25.2%	13.8%	0.1%	86.1%
CS \| Search \| Brand \| UK & US	£204	77	£8,607 +98.8%	42.17x (+16.34)	£0.34	40.72%	+21.7%	92.6%	0.0%	7.4%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£128	19	£1,869 +119.4%	14.60x (+5.89)	£1.19	2.36%	+30.9%	22.5%	0.0%	77.5%
CS \| Shopping \| High \| Interiors \| Dupe Feed	£119	2	£182 +158.8%	1.53x (+1.33)	£2.16	0.56%	−65.1%	82.3%	0.0%	17.7%
CS \| Search \| Brand \| Worldwide	£24	5	£1,574 +896.4%	64.92x (+56.63)	£0.76	27.12%	+27.2%	77.6%	3.5%	18.8%
CS \| Shopping \| Low \| Interiors	£0	4	£149 −17.1%	707.38x (-188.24)	£0.01	3.61%	+5.0%	100.0%	0.0%	0.0%
Total	£6,271	245	£34,940	5.57x	£1.55	1.49%	+65.8%

Google Ads: first click vs linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£3,138	50	£237	£11,831	3.77x	42	£189	£7,957	2.54x
CS \| Search \| Sheepskin Rugs	£1,455	46	£160	£7,352	5.05x	40	£135	£5,399	3.71x
CS \| Performance Max \| Zombie/Dead SKUs	£696	18	£304	£5,468	7.85x	34	£182	£6,183	8.88x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£506	19	£191	£3,626	7.17x	22	£137	£3,020	5.97x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£128	8	£301	£2,408	18.81x	19	£98	£1,869	14.60x
CS \| Shopping \| High \| Interiors \| Dupe Feed	£119	2	£279	£559	4.70x	2	£91	£182	1.53x
CS \| Shopping \| Low \| Interiors	£0	2	£117	£234	1114.05x	4	£37	£149	707.38x
Total	£6,043	145	£217	£31,478	5.21x	163	£152	£24,759	4.10x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£204	24	£215	£5,151	25.24x	77	£112	£8,607	42.17x
CS \| Search \| Brand \| Worldwide	£24	3	£472	£1,416	58.38x	5	£315	£1,574	64.92x
Total	£228	27	£243	£6,567	28.76x	82	£124	£10,181	44.58x

Google Shopping products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£708	£2,345	3.31x	12	401	+60.1%	−35.0%	−59.4%
Large Sheepskin Beanbag \| Cream \| Hyde & Hare	£323	£1,243	3.85x	2	84	+284.7%	−8.7%	−76.3%
Tibetan Sheepskin Rug \| White & Brown \| Hyde & Hare \| Sheepskin Throw	£262	£418	1.60x	2	154	+90.9%	−62.9%	−80.6%
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£239	£1,044	4.37x	2	92	+85.8%	+107.7%	+11.8%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£208	£536	2.58x	1	131	+77.0%	−60.9%	−77.9%
Total (5 products)	£1,741	£5,587	3.21x	20	862	−29.1%	−61.3%	−45.4%

Klaviyo campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Early Gifting 1	21,892	50.6%	1.9%	3.7%	£3,966.46	22	93
Warmth Where You Sit	7,828	62.7%	1.9%	3.1%	£4,068.95	21	34
Hicks & Brown - 10/26	3,221	59.7%	13.5%	22.6%	£3,219.48	9	11
Total	32,941				£11,254.89	52	138

Klaviyo flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-26 to 2026-10-25).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Welcome Flow - Interiors	1,147	62.8%	6.2%	£3,171.00	£2.76	+47.5%	+61.1%
Browse Abandonment - Interiors - Unveild	859	62.9%	3.9%	£2,004.74	£2.33	+163.1%	+64.9%
Abandoned Checkout - Interiors	79	66.6%	7.7%	£1,658.00	£20.99	+39.6%	+24.5%
Browse Abandonment - Interiors	1,320	62.8%	4.5%	£1,502.00	£1.14	+38.8%	+27.7%
Nursery Flow - Interiors	544	64.8%	4.8%	£1,411.00	£2.59	+102.6%	+58.7%
Abandoned Cart Reminder - Interiors	244	60.0%	2.1%	£1,394.00	£5.71	+8.5%	−20.9%
Welcome Flow - Interiors - Unveild	313	63.6%	8.7%	£1,326.00	£4.24	+24.1%	+42.4%
Loyalty Lion - Welcome	56	76.8%	23.2%	£747.00	£13.34	+135.2%	+57.8%
Back in Stock - Unveild	5	60.0%	20.0%	£327.00	£65.40	+328.6%	+1000.0%
Abandoned Checkout - Interiors - Unveild	103	61.0%	9.0%	£159.00	£1.54	−82.3%	−88.2%
Cross-sell Unveild Flow	412	56.8%	3.2%	£95.00	£0.23	−85.2%	−86.2%
Loyalty Lion - £30 Discount	5	80.0%	40.0%	£39.00	£7.80	+89.9%	+50.7%
Customer Winback - Interiors	194	45.6%	1.0%	£0.00	£0.00	−100.0%	−100.0%
Abandoned Cart Reminder - Interiors - Unveild	47	72.3%	4.3%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - Birthday	1	100.0%	0.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - Tier Reminder (The Fold)	15	66.7%	40.0%	£0.00	£0.00	−100.0%	−100.0%
Browse Abandonment - Fashion - Unveild	1	100.0%	0.0%	£0.00	£0.00	-	0.0%
Abandoned Checkout Reminder - Fashion	2	100.0%	0.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - Post Purchase	93	72.0%	20.4%	£0.00	£0.00	−100.0%	−100.0%
Back In Stock Flow - Standard	1	0.0%	0.0%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - £20 Discount	7	57.1%	28.6%	£0.00	£0.00	−100.0%	−100.0%
Nursery Flow - Fashion	1	100.0%	100.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - £10 Discount	29	82.8%	10.3%	£0.00	£0.00	-	0.0%
Little Sign Up Founding Members	284	59.8%	7.8%	£0.00	£0.00	−100.0%	−100.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	53	£8,333	12.9%	9.7%	+35.9%
Google	131	£28,386	32.0%	33.0%	+45.6%
Direct	150	£33,185	36.6%	38.6%	+105.5%
Organic	12	£2,749	2.9%	3.2%	+33.3%
Other	64	£13,245	15.6%	15.4%	−4.5%

Forecast vs actual - October 2026

Weekly revenue drivers

Channel attribution TW Linear

Trend watch

YoY comparison

Key findings

Conversion rates Meta Google

Product mix shifts Shopify

New vs returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta campaigns Meta TW Linear

Meta Ads Meta

Google campaigns Google TW Linear

Google Ads: first click vs linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping products Google

Klaviyo campaigns Klaviyo

Klaviyo flows Klaviyo

Traffic source mix Shopify