Hyde & Hare

28 of 30 days reported (93% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £20,615.60 Revenue

Campaigns Sent

prev: 2

Total Recipients

61,896

prev: 24,385

Campaign Revenue

£20,615.60

prev: £5,203.84

+296.2%

Conversions

111

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Warehouse Sale	Tue 23 Jun	18,604	£11,913.24	73	49.8%	7.0%
Warehouse Sale (clone)	Fri 26 Jun	13,413	£4,198.00	11	19.7%	2.6%
The Giant Beanbag	Sun 28 Jun	18,659	£3,196.09	17	48.8%	1.4%
Rarebreed Rugs	Tue 23 Jun	5,598	£1,283.27	9	61.2%	1.8%
Afternoon Tea	Mon 22 Jun	5,622	£25.00	1	62.6%	1.3%

5 campaigns sent (vs 2 last week). Campaign revenue up 296% to £20,615.60.

highFLOWSFlows Spiked: £1,234.00 from 4 flows

Browse Abandonment

£453.00

80 recipients | £5.66/recip

Welcome Flow

£317.00

44 recipients | £7.20/recip

Loyalty Lion

£305.00

4 recipients | £76.25/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Browse Abandonment - Interiors - Unveild	80	£453.00	£5.66	2	+1.3%
Welcome Flow - Interiors - Unveild	44	£317.00	£7.20	2	-21.1%
Loyalty Lion - £20 Discount	4	£305.00	£76.25	1	NEW
Browse Abandonment - Interiors	395	£159.00	£0.40	1	NEW

4 flows spiked significantly. Browse Abandonment - Interiors - Unveild: £453.00 (+1.3% WoW). Welcome Flow - Interiors - Unveild: £317.00 (-21.1% WoW). Loyalty Lion - £20 Discount: £305.00 (vs £0 last week).

highCROSS-CHANNELEmail Driving 71% of Total Revenue

Email Revenue

£22,731.94

% of Store Revenue

71.4%

% of Revenue Uplift

157%

Total email revenue (campaigns + flows): £22,731.94, accounting for 71% of store revenue. Email accounts for an estimated 157% of the total revenue uplift vs last week.

mediumPAID CHANNELSPaid Channel Efficiency Improved

Meta ROAS

4.54x

prev: 3.65x

+24.2%

Google ROAS

5.30x

prev: 4.10x

+29.1%

Total Spend

£2,617

prev: £3,753

Meta ROAS improved from 3.65x to 4.54x (+24.2%). Google ROAS improved from 4.10x to 5.30x (+29.1%).

ROAS improvements correlate with increased email activity. Email warms audiences and creates brand familiarity, making paid ads more efficient at converting.

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 34%

Klaviyo 26%

Organic/Social 24%

Meta Ads 9%

Google Ads: £11,654

Klaviyo: £9,101

Organic/Social: £8,242

Meta Ads: £3,024

Influencers: £785

Direct: £749

Excluded: £736

Non-attributed: £175

Pinterest Ads: £159

shop_app: £47

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£11,654	33.6%	103	£1,628	7.16x	+41.0%
Klaviyo	£9,101	26.2%	108	-	-	+370.0%
Organic/Social	£8,242	23.8%	85	-	-	+158.4%
Meta Ads	£3,024	8.7%	47	£989	3.06x	+65.6%
Influencers	£785	2.3%	22	-	-	-32.4%
Direct	£749	2.2%	1	-	-	+102.7%
Excluded	£736	2.1%	8	-	-	+137.4%
Non-attributed	£175	0.5%	1	-	-	-
Pinterest Ads	£159	0.5%	5	-	-	-
shop_app	£47	0.1%	1	-	-	+46.8%
Total	£34,672	100%	166	£2,617	13.25x

Trend Watch

Revenue

£31,832

Avg: £23,541

▲ UP

Orders

162

Avg: 116.25

▲ UP

AOV

£196.49

Avg: £200.46

▶ FLAT

Total Spend

£2,617

Avg: £3,322

▼ DOWN

Blended ROAS

12.37x

Avg: 5.54x

▲ UP2w streak

Meta Spend

£989

Avg: £1,492

▼ DOWN

Meta ROAS

4.54x

Avg: 5.17x

▼ DOWN

Meta CPC

£0.75

Avg: £0.77

▶ FLAT

YoY Comparison

Current week vs same week last year (23 Jun 2025 - 29 Jun 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£31,832	£14,043	+126.7%
Orders	162	68	+138.2%
AOV	£196.49	£206.51	-4.9%
Total Spend	£2,617	£2,025	+29.2%
Blended ROAS	12.37x	6.93x	+78.4%
Meta Spend	£989	£711	+39.0%
Meta ROAS	4.54x	2.93x	+54.9%
Google Spend	£1,628	£1,314	+23.9%
Google ROAS	5.30x	4.64x	+14.3%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +83.4% WoW (£31,832 vs £17,358).

AOV Average order value increased +12.1% to £196.49.

Product Growth Quatro Sheepskin Rug - Cream revenue up +364.2% (£1,295 vs £279).

Product Growth Double Shearling Rug - Moonlight revenue up +189.1% (£977 vs £338).

Product Growth Sheepskin Cushion - Cream revenue up +65.9% (£916 vs £552).

Category Quatro Sheepskin Rug category up +828.7% (£2,591 vs £279).

Category British Rarebreed Sheepskin Rug category up +196.4% (£1,512 vs £510).

Category Hot Water Bottles category up +119.8% (£455 vs £207).

Meta Campaign CS | Cold/Warm/Hot | Purchases | Evergreen ROAS up from 1.86x to 2.66x. Spend: £361.

Email Warehouse Sale generated £11,913.24 revenue from 18,604 recipients (7.0% CTR).

Email Warehouse Sale (clone) generated £4,198.00 revenue from 13,413 recipients (2.6% CTR).

New Seller Giant Sheepskin Beanbag - Vole generated £1,498 this week with no sales last week.

New Seller Giant Tibetan Sheepskin Beanbag generated £1,050 this week with no sales last week.

Product Decline Circle Shearling Pouffe - Moonlight revenue down -100.0% (£0 vs £325). Worth investigating.

Conversion Rates

Meta

Google

Meta: 2.21% (+0.51pp)

Google: 4.12% (+0.94pp)

Blended: 3.08% (+0.74pp)

Product Mix Shifts

Shopify

Product Type	Current Share	Avg Share	Shift
British Rarebreed Sheepskin Rug	4.3%	0.9%	+3.4pp
Sheepskin Seat Pads	8.0%	12.5%	-4.4pp
Single Sheepskin Rug	8.6%	14.3%	-5.8pp
Double Sheepskin Rug	7.8%	12.8%	-5.0pp
Sheepskin Pouffe	1.8%	5.1%	-3.3pp
Other	4.2%	0.6%	+3.5pp
Cowhide Rug	4.3%	8.1%	-3.9pp
Sheepskin Beanbags	18.8%	13.5%	+5.3pp

New vs Returning

Shopify

New 41%

Returning 59%

Segment	Customers	Cust Δ
New	66	+40.4%
Returning	96	+84.6%
Total	162	+63.6%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 147.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£361	18	£948 +12.3%	2.62x (+1.00)	£0.73	1.05%	-30.4%
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26	£284	6	£520 +155.9%	1.83x (+1.35)	£0.76	2.50%	-33.2%
CS \| Sales \| Cold & Warm \| Test 14/4/26	£209	3	£168 -24.5%	0.81x (-0.27)	£0.77	2.44%	+0.9%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£67	3	£73 -53.9%	1.08x (-1.15)	£0.81	1.96%	-4.6%
CS \| Warm \| Sales \| Remarketing \| Interiors	£67	3	£80 -3.7%	1.19x (+0.03)	£0.80	2.13%	-6.1%
CS \| Cold & Warm \| Purchases \| Testing 11/3	£0	4	£211 +28.6%	1108.29x (+1107.35)	£0.06	23.08%	-99.9%
Total	£989	37	£1,999	2.02x	£0.75	1.61%	-32.6%

Meta Ads

Meta

Top 20 of 64 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Sales \| Cold & Warm \| Test 14/4/26
Ad 222 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll \| None \| OG	£149	£908	6.09x (-6.05)	6	£0.78	2.23%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£35	£0	0.00x (+0.00)	0	£0.85	2.77%
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£148	£175	1.19x (-4.99)	2	£0.64	1.16%
Ad 206 \| Video \| Sheepskin Rugs \| Creating a Cosy Space \| Lifestyle Styling \| None \| OG	£34	£691	20.25x (+20.25)	2	£1.00	1.33%
Ad 232 \| Video \| Cushions \| Bedroom To Living Room \| Camilla UGC \| Complimentary Cushion Over £150 \| OG - Copy	£26	£0	0.00x (+0.00)	0	£0.77	0.82%
Ad 110 \| Video \| Static \| Interiors \| UGC Justyna 1 unboxing w/ benefits overlay \| H-Multiple \| P-Multiple \| None \| OG	£20	£0	0.00x (+0.00)	0	£0.99	0.66%
Ad 205 \| Video \| Sheepskin Rugs \| Benefits \| List Style Education \| None \| OG	£16	£0	0.00x (+0.00)	0	£0.78	0.55%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£15	£0	0.00x (-4.34)	0	£0.55	1.88%
Ad 227 \| Video \| Cushions \| Styling Inspiration \| Cam UGC \| Complimentary Cushion Over £150 \| OG - Copy	£14	£0	0.00x (+0.00)	0	£1.04	0.78%
Ad 125 \| Video \| Static \| Interiors \| Shearling BTS Day 3 Styling w/ Shearling in a Bedroom Short \| None \| OG - Copy	£12	£95	7.94x (+7.94)	1	£0.50	0.58%
Ad 189 \| Video \| Static \| Interiors \| Hygge brand video hook 5 - mispronunciations compilation \| None \| PI	£11	£0	0.00x (+0.00)	0	£0.85	1.69%
Ad 224 \| Video \| Interiors \| Quality \| Lydia UGC Face to Camera \| None \| PI	£11	£0	0.00x (+0.00)	0	£0.55	1.05%
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26
Ad 228 \| Video \| Cushions \| Styling Inspiration \| Cam UGC \| Complimentary Cushion Over £150 \| PI	£100	£237	2.37x (-1.91)	1	£0.60	2.83%
Ad 238 \| Video \| Cushions \| Help Me Decide \| Joey UGC \| Complimentary Cushion Over £150 \| OG	£52	£217	4.14x (+4.14)	2	£0.78	3.14%
Ad 230 \| Video \| Cushions \| Versatile Styling \| Brand Lifestyle \| Complimentary Cushion Over £150 \| OG	£22	£79	3.56x (+3.56)	1	£0.74	2.09%
Ad 226 \| Video \| Cushions \| 3 Ways to Style \| Nicola UGC \| Complimentary Cushion Over £150 \| PI	£14	£0	0.00x (+0.00)	0	£0.66	2.67%
Ad 242 \| Video \| Cushions \| My Five Favourite Cushions \| Flora UGC \| Complimentary Cushion Over £150 \| OG	£13	£0	0.00x (+0.00)	0	£1.86	1.11%
Ad 244 \| Video \| Cushions \| Moonlight Shearling Spotlight \| Flora UGC \| Complimentary Cushion Over £150 \| OG	£10	£0	0.00x (-4.13)	0	£0.66	2.73%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£67	£958	14.21x (+10.86)	8	£0.81	1.96%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£62	£703	11.37x (+7.78)	4	£0.80	2.18%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£622	23	£2,956 +62.4%	4.76x (+2.97)	£2.09	0.78%	-38.8%	79.0%	0.0%	21.0%
CS \| Performance Max \| Zombie/Dead SKUs	£398	17	£2,212 +26.8%	5.56x (+0.72)	£1.40	1.08%	+10.5%	74.2%	0.0%	25.8%
CS \| Search \| Sheepskin Rugs	£295	12	£2,010 +82.6%	6.80x (+5.07)	£1.85	5.32%	-53.5%	25.0%	0.0%	75.0%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£161	10	£910 -20.2%	5.66x (-2.15)	£1.62	3.59%	+10.2%	24.4%	0.0%	75.6%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£79	5	£358 -49.2%	4.53x (-3.83)	£1.47	1.69%	-6.4%	10.0%	0.0%	90.0%
CS \| Search \| Brand \| UK & US	£42	32	£2,935 +84.5%	69.44x (+23.53)	£0.24	13.84%	+22.0%	53.7%	0.0%	46.3%
CS \| Search \| Brand \| Worldwide	£31	1	£209	6.78x	£1.46	3.58%	+339.4%	66.1%	4.1%	29.8%
CS \| Shopping \| Low \| Interiors	£0	1	£17	1666.67x	£0.01	1.37%	-	82.4%	0.0%	17.6%
Total	£1,628	101	£11,606	7.13x	£1.49	1.46%	-28.7%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£622	24	£233	£5,589	8.99x	23	£129	£2,956	4.76x
CS \| Performance Max \| Zombie/Dead SKUs	£398	6	£175	£1,052	2.64x	17	£130	£2,212	5.56x
CS \| Search \| Sheepskin Rugs	£295	9	£115	£1,032	3.49x	12	£167	£2,010	6.80x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£161	5	£598	£2,989	18.59x	10	£91	£910	5.66x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£79	5	£325	£1,623	20.52x	5	£72	£358	4.53x
CS \| Shopping \| Low \| Interiors	£0	1	£50	£50	5000.00x	1	£17	£17	1666.67x
Total	£1,555	50	£247	£12,335	7.93x	68	£124	£8,463	5.44x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£42	13	£233	£3,032	71.74x	32	£92	£2,935	69.44x
CS \| Search \| Brand \| Worldwide	£31	1	£417	£417	13.57x	1	£209	£209	6.78x
Total	£73	14	£246	£3,449	47.24x	33	£95	£3,143	43.05x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£100	£275	2.75x	1	47	-35.7%	-15.4%	+31.6%
Giant Sheepskin Rug \| White \| Hyde & Hare \| Sheepskin Carpet	£84	£0	0.00x	0	31	+4.2%	-100.0%	-100.0%
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£64	£169	2.63x	1	27	-43.2%	+7.0%	+88.5%
Tibetan Sheepskin Rug \| White & Brown \| Hyde & Hare \| Sheepskin Throw	£57	£0	0.00x	0	40	-18.9%	-100.0%	-100.0%
Sheepskin Rug \| Oyster \| Hyde & Hare \| Sheepskin Throw	£57	£159	2.81x	1	41	-20.8%	-44.0%	-29.3%
Total (5 products)	£363	£603	1.66x	3	186	-74.3%	-87.5%	-51.1%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Afternoon Tea	5,622	62.6%	1.3%	2.1%	£25.00	1	24
Rarebreed Rugs	5,598	61.2%	1.8%	2.9%	£1,283.27	9	17
The Giant Beanbag	18,659	48.8%	1.4%	2.8%	£3,196.09	17	45
Warehouse Sale	18,604	49.8%	7.0%	14.1%	£11,913.24	73	37
Warehouse Sale (clone)	13,413	19.7%	2.6%	13.4%	£4,198.00	11	38
Total	61,896				£20,615.60	111	161

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-05-30 to 2026-06-28).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Abandoned Cart Reminder - Interiors - Unveild	127	70.6%	10.3%	£614.34	£4.84	-15.6%	-50.8%
Browse Abandonment - Interiors - Unveild	80	56.2%	3.7%	£453.00	£5.66	+5.3%	+9.9%
Welcome Flow - Interiors - Unveild	44	65.9%	6.8%	£317.00	£7.20	-43.2%	-14.8%
Loyalty Lion - £20 Discount	4	75.0%	50.0%	£305.00	£76.25	+328.6%	+350.0%
Browse Abandonment - Interiors	395	64.7%	6.8%	£159.00	£0.40	-14.1%	-32.7%
Welcome Flow - Interiors	122	54.1%	4.1%	£158.00	£1.30	-67.8%	-35.2%
Abandoned Cart Reminder - Interiors	34	14.7%	0.0%	£110.00	£3.24	-70.3%	-62.5%
Loyalty Lion - Birthday	5	60.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Tier Reminder (The Fold)	6	83.3%	50.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Tier Reminder (The Flock)	2	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Customer Winback - Interiors	231	61.5%	2.6%	£0.00	£0.00	-	+0.0%
Nursery Flow - Interiors	157	55.4%	3.8%	£0.00	£0.00	-100.0%	-100.0%
Cross-sell Unveild Flow	165	58.2%	3.6%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Post Purchase	58	67.2%	24.1%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Welcome	23	73.9%	30.4%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - £10 Discount	5	100.0%	20.0%	£0.00	£0.00	-	+0.0%
Browse Abandonment - Fashion - Unveild	1	0.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £30 Discount	2	0.0%	0.0%	£0.00	£0.00	-	+0.0%

Forecast vs Actual - June 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Product Mix Shifts Shopify

New vs Returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	5	£1,818	3.1%	5.7%	-50.0%
Google	56	£11,509	34.6%	36.2%	+21.7%
Email	1	£290	0.6%	0.9%	+0.0%
Organic	6	£640	3.7%	2.0%	-14.3%
Other	94	£17,575	58.0%	55.2%	+168.6%