Hyde & Hare

1 of 30 days reported (3% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD actual	Paced target	vs pace
Revenue	£
Ad spend	£

View Full Forecast Dashboard →

Weekly revenue drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £4,465.95 Revenue

Campaigns Sent

prev: 3

Total Recipients

17,428

prev: 32,943

Campaign Revenue

£4,465.95

prev: £13,052.44

−65.8%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Throws - 1 Throw, endless cosy moments	Tue 27 Oct	8,218	£2,817.95	23	65.0%	2.3%
Moonlight Rugs	Fri 30 Oct	8,525	£1,648.00	9	63.3%	1.5%
Welcome to Little (1 week til launch)	Mon 26 Oct	685	£0.00	1	63.2%	1.0%

3 campaigns sent (vs 3 last week). Campaign revenue down 66% to £4,465.95.

highFLOWSFlows Spiked: £3,329.29 from 7 flows

Abandoned Checkout

£1,725.95

95 recipients | £18.17/recip

Abandoned Checkout

£721.14

102 recipients | £7.07/recip

Abandoned Cart Reminder

£277.00

52 recipients | £5.33/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Abandoned Checkout - Interiors	95	£1,725.95	£18.17	11	−10.9%
Abandoned Checkout - Interiors - Unveild	102	£721.14	£7.07	3	+14.3%
Abandoned Cart Reminder - Interiors - Unveild	52	£277.00	£5.33	2	NEW
Loyalty Lion - £20 Discount	16	£177.00	£11.06	1	NEW
Loyalty Lion - Birthday	11	£158.00	£14.36	1	NEW

7 flows spiked significantly. Abandoned Checkout - Interiors: £1,725.95 (−10.9% WoW). Abandoned Checkout - Interiors - Unveild: £721.14 (+14.3% WoW). Abandoned Cart Reminder - Interiors - Unveild: £277.00 (vs £0 last week).

highCROSS-CHANNELEmail Driving 27% of Total Revenue

Email Revenue

£18,390.64

% of Store Revenue

27.1%

Total email revenue (campaigns + flows): £18,390.64, accounting for 27% of store revenue.

mediumBRANDED SEARCHBranded Search Up 34%

Branded Clicks

849

Branded Revenue

£11,558

Branded ROAS

36.52x

Branded campaigns: 849 clicks (+33.7% WoW) at 36.52x ROAS. Revenue: £11,558.

mediumPAID CHANNELSPaid Channel Efficiency Declined

Meta ROAS

4.69x

prev: 6.56x

−28.5%

Google ROAS

4.58x

prev: 6.83x

−32.9%

Total Spend

£13,158

prev: £11,181

Meta ROAS declined from 6.56x to 4.69x (−28.5%). Google ROAS declined from 6.83x to 4.58x (−32.9%).

Channel attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 40%

Meta Ads 20%

Organic/Social 17%

Klaviyo 12%

Direct 6%

Google Ads: £27,183

Meta Ads: £13,697

Organic/Social: £11,846

Klaviyo: £8,396

Direct: £3,819

Influencers: £1,730

Non-attributed: £864

Excluded: £502

Pinterest Ads: £143

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£27,183	39.9%	226	£6,818	3.99x	−22.2%
Meta Ads	£13,697	20.1%	168	£6,340	2.16x	−22.1%
Organic/Social	£11,846	17.4%	130	-	-	−38.7%
Klaviyo	£8,396	12.3%	107	-	-	+11.3%
Direct	£3,819	5.6%	15	-	-	+119.5%
Influencers	£1,730	2.5%	29	-	-	−31.6%
Non-attributed	£864	1.3%	2	-	-	+151.3%
Excluded	£502	0.7%	35	-	-	−40.9%
Pinterest Ads	£143	0.2%	2	-	-	+236.9%
Total	£68,178	100%	404	£13,158	5.18x

Trend watch

Revenue

£67,782

Avg: £46,643

▲ UP

Orders

401

Avg: 252.375

▲ UP

AOV

£169.03

Avg: £181.99

▼ DOWN

Total Spend

£13,158

Avg: £6,252

▲ UP4w streak

Blended ROAS

5.16x

Avg: 7.34x

▼ DOWN

Meta Spend

£6,340

Avg: £2,608

▲ UP3w streak

Meta ROAS

4.69x

Avg: 7.00x

▼ DOWN

Meta CPC

£0.30

Avg: £0.56

▼ DOWN6w streak

YoY comparison

Current week vs same week last year (27 Oct 2025 - 2 Nov 2025).

Shopify

Meta

Google

Metric	This week	Last year	Change
Revenue	£67,782	£40,505	+67.3%
Orders	401	180	+122.8%
AOV	£169.03	£225.03	−24.9%
Total Spend	£13,158	£5,086	+158.7%
Blended ROAS	5.16x	7.96x	−35.3%
Meta Spend	£6,340	£1,329	+376.9%
Meta ROAS	4.69x	10.54x	−55.5%
Google Spend	£6,818	£3,757	+81.5%
Google ROAS	4.58x	4.59x	−0.2%

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Product Growth Sheepskin Rug - Cream revenue up +54.1% (£7,663 vs £4,972).

Product Growth Giant Cowhide Beanbag revenue up +200.0% (£2,385 vs £795).

Product Growth Shearling Rug - Cream revenue up +212.5% (£1,975 vs £632).

Category Other category up +134.0% (£2,083 vs £890).

Category Pram & Buggy category up +100.0% (£865 vs £0).

Google Ad Group Cashmere Socks ROAS improved from 0.00x to 7.86x.

Shopping Giant Sheepskin Beanbag | Cream | Hyde & Hare achieving 5.44x ROAS on £167 spend. Consider increasing bids.

Shopping Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Throw achieving 4.57x ROAS on £351 spend. Consider increasing bids.

Email Throws - 1 Throw, endless cosy moments generated £2,817.95 revenue from 8,218 recipients (2.3% CTR).

Email Moonlight Rugs generated £1,648.00 revenue from 8,525 recipients (1.5% CTR).

Conversion rates

Meta

Google

Meta: 1.03% (-0.48pp)

Google: 4.57% (-0.54pp)

Blended: 1.59% (-0.88pp)

Product mix shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Hot Water Bottles	12.1%	5.7%	+6.4pp
Single Sheepskin Rug	22.6%	16.2%	+6.4pp
Sheepskin Cushions	3.3%	6.4%	-3.1pp
Sheepskin Seat Pads	7.5%	14.5%	-6.9pp
Cowhide Rug	2.3%	7.2%	-4.8pp

New vs returning

Shopify

New 65%

Returning 35%

Segment	Customers	Cust Δ
New	262	0.0%
Returning	139	−6.1%
Total	401	−2.2%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 180.

Product	Revenue	Rev Δ	Units	Units Δ

Meta campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£3,573	125	£9,576 −27.8%	2.68x (-1.49)	£0.43	3.32%	+12.4%
CS \| Cold \| Leads \| LHH Pre-Launch Founding Family \| Oct '26	£1,305	2	£219 +83.5%	0.17x (-0.22)	£0.14	5.32%	+322.4%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26	£738	6	£476 −29.6%	0.64x (-0.29)	£0.56	3.59%	+2.4%
CS \| Cold \| Purchases \| Testing \| Founder Story \| Oct '26	£335	7	£1,201 +105.6%	3.58x (-0.59)	£0.28	10.98%	+139.2%
CS \| Cold \| Purchases \| Testing \| HWB Flora Whitelist \| Oct '26	£247	11	£1,065 +226.7%	4.31x (+3.53)	£0.78	3.33%	−40.8%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£71	4	£251 +31.5%	3.54x (+0.77)	£0.48	2.64%	+2.8%
CS \| Warm \| Sales \| Remarketing \| Interiors	£70	7	£462 −43.8%	6.56x (-5.54)	£0.65	2.78%	+3.7%
Total	£6,340	162	£13,250	2.09x	£0.30	4.21%	+29.3%

Meta Ads

Meta

Top 20 of 87 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
263 \| Video \| Sheepskin Rug Cream \| Under 100 Two Day Delivery \| Lifestyle \| None \| OG	£1,034	£4,042	3.91x (-2.50)	38	£0.43	3.20%
157 \| Video \| Sheepskin Hot Water Bottle \| Claire E Review, Slow-Mo Unboxing \| Lifestyle \| Complimentary HWB Over £150 \| PI	£451	£2,041	4.53x (-1.04)	13	£0.35	2.68%
331 \| Video \| Brand \| Six Years Kitchen Table Birthday \| Founder Story \| None \| PI	£423	£1,364	3.23x	9	£0.22	9.00%
259 \| Video \| Single Sheepskin Rugs \| Nearly Sold Out Again \| Lifestyle \| None \| OG	£357	£2,947	8.25x (+1.24)	28	£0.59	2.63%
260 \| Video \| Single Sheepskin Rugs \| Rival To The White Company \| Lifestyle \| None \| OG	£312	£3,885	12.44x (+8.65)	24	£0.71	2.72%
261 \| Video \| Single Sheepskin Rugs \| Before The Cold Sets In \| Lifestyle \| None \| OG	£130	£1,175	9.07x (+1.32)	9	£0.64	2.43%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£108	£346	3.21x (+0.83)	4	£0.49	2.98%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£86	£635	7.38x (-12.25)	5	£0.59	2.74%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI - Copy	£81	£735	9.06x (-3.67)	5	£1.08	2.22%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£79	£1,044	13.21x (-5.15)	7	£0.46	2.94%
CS \| Cold \| Leads \| LHH Pre-Launch Founding Family \| Oct '26
016 \| Image \| LHH Launch \| Press Eyes On Us \| Lifestyle Field Run \| Waitlist \| OG	£563	£69	0.12x (+0.12)	1	£0.15	4.80%
010 \| Video \| LHH Launch \| Old World Is Returning \| Lifestyle Founding Family Film \| Waitlist \| OG	£523	£749	1.43x (+1.43)	1	£0.12	6.67%
015 \| Image \| LHH Launch \| Nurtured By Nature \| Lifestyle Teepee \| Waitlist \| OG	£92	£69	0.75x (+0.75)	1	£0.16	3.80%
020 \| Image \| LHH Launch \| Press Eyes On Us \| Lifestyle Basket \| Waitlist \| OG	£71	£0	0.00x (+0.00)	0	£0.15	3.65%
CS \| Cold \| Purchases \| Testing \| Founder Story \| Oct '26
326 \| Video \| Brand \| Six Years Kitchen Table Birthday \| Founder Story \| None \| PI	£332	£2,012	6.05x (-2.16)	9	£0.28	11.07%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26
314 \| Image \| Sheepskin Beanbag \| Statement Piece Investor Persona 2 (static statement investor 2) \| Lifestyle \| None \| OG	£221	£1,112	5.03x (+5.03)	3	£0.45	5.47%
312 \| Carousel \| Sheepskin Beanbag \| Gifting, Unexpected Gift + Gift Reviews (Carousel Test 1 1.1.a) \| Lifestyle \| None \| OG	£173	£159	0.92x (+0.51)	1	£0.73	5.04%
317 \| Image \| Sheepskin Beanbag \| Forever-Home Curator Persona 1 (static forever home curator 1) \| Lifestyle \| None \| OG	£149	£0	0.00x (-1.04)	0	£0.66	2.21%
CS \| Cold \| Purchases \| Testing \| HWB Flora Whitelist \| Oct '26
322 \| Video \| Sheepskin Hot Water Bottle \| Flora Whitelist, Unboxing Visual Hook 2 Pulling Ribbon \| UGC Unboxing \| Complimentary HWB Over £150 \| OG	£135	£891	6.60x (-0.79)	6	£0.83	3.39%
321 \| Video \| Sheepskin Hot Water Bottle \| Flora Whitelist, Unboxing Audio Hook 3 You Cant Touch This \| UGC Unboxing \| Complimentary HWB Over £150 \| OG	£112	£1,417	12.66x (+5.85)	10	£0.73	3.26%

Google campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£3,032	54	£5,448 −31.5%	1.80x (-0.74)	£2.65	0.82%	−3.5%	45.8%	43.4%	10.9%
CS \| Search \| Sheepskin Rugs	£1,674	32	£4,976 −7.8%	2.97x (-0.73)	£2.01	5.72%	+14.9%	25.1%	25.1%	49.7%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£646	20	£2,011 −33.4%	3.11x (-2.83)	£1.72	1.37%	+27.1%	10.8%	39.6%	49.5%
CS \| Performance Max \| Zombie/Dead SKUs	£587	14	£1,669 −73.0%	2.84x (-6.03)	£1.84	1.12%	−15.8%	72.3%	0.0%	27.7%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£563	15	£1,940 +3.8%	3.44x (-11.15)	£1.56	2.57%	+340.0%	26.1%	0.1%	73.8%
CS \| Search \| Brand \| UK & US	£290	83	£9,903 +15.1%	34.18x (-7.99)	£0.35	43.34%	+42.0%	93.2%	0.0%	6.8%
CS \| Search \| Brand \| Worldwide	£27	3	£657 −58.3%	24.64x (-40.28)	£0.92	22.66%	+10.0%	80.0%	0.0%	20.0%
CS \| Shopping \| Low \| Interiors	£0	4	£499 +236.1%	3841.03x (+3133.64)	£0.01	2.61%	−38.1%	66.7%	0.0%	33.3%
Total	£6,818	225	£27,104	3.98x	£1.75	1.71%	+8.6%

Google Ads: first click vs linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£3,032	51	£196	£10,005	3.30x	54	£101	£5,448	1.80x
CS \| Search \| Sheepskin Rugs	£1,674	39	£216	£8,419	5.03x	32	£155	£4,976	2.97x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£646	17	£190	£3,224	4.99x	20	£101	£2,011	3.11x
CS \| Performance Max \| Zombie/Dead SKUs	£587	14	£173	£2,428	4.14x	14	£119	£1,669	2.84x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£563	3	£301	£902	1.60x	15	£129	£1,940	3.44x
CS \| Shopping \| Low \| Interiors	£0	2	£213	£427	3281.54x	4	£125	£499	3841.03x
Total	£6,502	126	£202	£25,404	3.91x	139	£119	£16,543	2.54x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£290	27	£222	£5,986	20.66x	83	£119	£9,903	34.18x
CS \| Search \| Brand \| Worldwide	£27	4	£212	£846	31.73x	3	£219	£657	24.64x
Total	£316	31	£220	£6,832	21.59x	86	£123	£10,560	33.37x

Google Shopping products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£351	£1,603	4.57x	10	177	−50.5%	−51.3%	−1.7%
Large Sheepskin Beanbag \| Cream \| Hyde & Hare	£225	£0	0.00x	0	56	−30.5%	−100.0%	−100.0%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£199	£633	3.18x	2	88	−4.7%	+18.0%	+23.8%
Sheepskin Rug \| Oyster \| Hyde & Hare \| Sheepskin Throw	£177	£645	3.64x	6	83	+16.6%	−26.8%	−37.3%
Giant Sheepskin Beanbag \| Cream \| Hyde & Hare	£167	£908	5.44x	2	50	+4982.0%	+100.0%	+100.0%
Total (5 products)	£1,119	£3,789	3.39x	20	454	−73.3%	−81.9%	−32.0%

Klaviyo campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Throws - 1 Throw, endless cosy moments	8,218	65.0%	2.3%	3.5%	£2,817.95	23	45
Welcome to Little (1 week til launch)	685	63.2%	1.0%	1.6%	£0.00	1	1
Moonlight Rugs	8,525	63.3%	1.5%	2.3%	£1,648.00	9	70
Total	17,428				£4,465.95	33	116

Klaviyo flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-10-03 to 2026-11-01).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Welcome Flow - Interiors	2,142	57.9%	4.8%	£4,025.50	£1.88	+41.2%	−10.7%
Abandoned Checkout - Interiors	95	70.5%	9.5%	£1,725.95	£18.17	+20.6%	−3.7%
Welcome Flow - Interiors - Unveild	561	56.9%	5.6%	£1,723.00	£3.07	+56.6%	−2.1%
Browse Abandonment - Interiors	1,927	57.3%	4.4%	£1,400.95	£0.73	+4.6%	−26.2%
Abandoned Cart Reminder - Interiors	273	65.4%	2.6%	£1,263.95	£4.63	−11.8%	−32.5%
Browse Abandonment - Interiors - Unveild	937	62.4%	4.4%	£1,189.00	£1.27	+6.4%	−23.1%
Nursery Flow - Interiors	655	62.5%	3.5%	£993.00	£1.52	+43.0%	+10.1%
Abandoned Checkout - Interiors - Unveild	102	69.6%	4.9%	£721.14	£7.07	−27.9%	−46.1%
Abandoned Cart Reminder - Interiors - Unveild	52	57.7%	7.7%	£277.00	£5.33	+136.8%	+97.7%
Loyalty Lion - £20 Discount	16	87.5%	18.8%	£177.00	£11.06	+169.0%	+56.9%
Loyalty Lion - Birthday	11	72.7%	54.5%	£158.00	£14.36	+328.6%	+127.3%
Customer Winback - Interiors	193	43.0%	2.1%	£142.20	£0.74	+175.5%	+385.0%
Loyalty Lion - £10 Discount	32	90.6%	25.0%	£128.00	£4.00	+328.6%	+240.6%
Loyalty Lion - Tier Reminder (The Fold)	6	100.0%	50.0%	£0.00	£0.00	−100.0%	−100.0%
Cross-sell Unveild Flow	474	64.1%	4.0%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - Post Purchase	125	69.6%	13.6%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - Welcome	59	74.6%	16.9%	£0.00	£0.00	−100.0%	−100.0%
Loyalty Lion - £30 Discount	13	84.6%	38.5%	£0.00	£0.00	−100.0%	−100.0%
Little Sign Up Founding Members	1,070	65.3%	9.0%	£0.00	£0.00	−100.0%	−100.0%
Browse Abandonment - Fashion - Unveild	2	50.0%	0.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - Tier Reminder (The Herd)	2	50.0%	0.0%	£0.00	£0.00	-	0.0%
Loyalty Lion - Tier Reminder (The Flock)	2	0.0%	0.0%	£0.00	£0.00	-	0.0%
Nursery Flow - Fashion	2	0.0%	0.0%	£0.00	£0.00	-	0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	53	£6,376	13.2%	9.4%	0.0%
Google	132	£26,035	32.9%	38.4%	+0.8%
Direct	124	£22,283	30.9%	32.9%	−17.3%
Organic	18	£3,218	4.5%	4.7%	+50.0%
Other	74	£9,870	18.5%	14.6%	+15.6%

Forecast vs actual - November 2026

Weekly revenue drivers

Channel attribution TW Linear

Trend watch

YoY comparison

Key findings

Conversion rates Meta Google

Product mix shifts Shopify

New vs returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta campaigns Meta TW Linear

Meta Ads Meta

Google campaigns Google TW Linear

Google Ads: first click vs linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping products Google

Klaviyo campaigns Klaviyo

Klaviyo flows Klaviyo

Traffic source mix Shopify