Hyde & Hare

21 of 30 days reported (70% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £5,203.84 Revenue

Campaigns Sent

prev: 4

Total Recipients

24,379

prev: 27,293

Campaign Revenue

£5,203.84

prev: £4,148.27

+25.4%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
The Anatomy of Breathability	Tue 16 Jun	5,738	£3,583.84	19	62.7%	1.7%
Summer Firepit	Sat 20 Jun	18,641	£1,620.00	5	44.4%	0.9%

2 campaigns sent (vs 4 last week). Campaign revenue up 25% to £5,203.84.

highFLOWSFlows Spiked: £1,598.00 from 4 flows

Browse Abandonment

£447.00

84 recipients | £5.32/recip

Welcome Flow

£402.00

67 recipients | £6.00/recip

Abandoned Cart Reminder

£395.00

46 recipients | £8.59/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Browse Abandonment - Interiors - Unveild	84	£447.00	£5.32	2	+129.2%
Welcome Flow - Interiors - Unveild	67	£402.00	£6.00	2	-54.4%
Abandoned Cart Reminder - Interiors - Unveild	46	£395.00	£8.59	2	-68.6%
Back In Stock Flow - Standard	6	£354.00	£59.00	3	-10.4%

4 flows spiked significantly. Browse Abandonment - Interiors - Unveild: £447.00 (+129.2% WoW). Welcome Flow - Interiors - Unveild: £402.00 (-54.4% WoW). Abandoned Cart Reminder - Interiors - Unveild: £395.00 (-68.6% WoW).

Back In Stock flow activity indicates a popular product was restocked. Check which SKU triggered these notifications -- it reveals unmet demand.

highCROSS-CHANNELEmail Driving 43% of Total Revenue

Email Revenue

£7,528.79

% of Store Revenue

43.4%

Total email revenue (campaigns + flows): £7,528.79, accounting for 43% of store revenue.

mediumPAID CHANNELSPaid Channel Efficiency Declined

Meta ROAS

3.65x

prev: 4.58x

-20.2%

Total Spend

£1,467

prev: £1,413

Meta ROAS declined from 4.58x to 3.65x (-20.2%).

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 48%

Organic/Social 18%

Klaviyo 11%

Meta Ads 11%

Influencers 7%

Google Ads: £8,263

Organic/Social: £3,190

Klaviyo: £1,936

Meta Ads: £1,826

Influencers: £1,161

Direct: £370

Excluded: £310

openai-ads: £163

britishmadeclothing: £108

shop_app: £32

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£8,263	47.6%	66	-	-	-39.6%
Organic/Social	£3,190	18.4%	31	-	-	-33.3%
Klaviyo	£1,936	11.2%	33	-	-	-21.1%
Meta Ads	£1,826	10.5%	27	£1,467	1.24x	-35.5%
Influencers	£1,161	6.7%	17	-	-	-28.1%
Direct	£370	2.1%	3	-	-	-77.8%
Excluded	£310	1.8%	12	-	-	-61.8%
openai-ads	£163	0.9%	1	-	-	+166.4%
britishmadeclothing	£108	0.6%	1	-	-	-
shop_app	£32	0.2%	1	-	-	-66.2%
Total	£17,358	100%	99	£1,467	11.83x

Trend Watch

Revenue

£17,358

Avg: £23,528

▼ DOWN

Orders

Avg: 117.25

▼ DOWN

AOV

£175.34

Avg: £198.70

▼ DOWN

Total Spend

£1,467

Avg: £3,645

▼ DOWN

Blended ROAS

4.55x

Avg: 5.49x

▼ DOWN

Meta Spend

£1,467

Avg: £1,545

▼ DOWN3w streak

Meta ROAS

3.65x

Avg: 5.14x

▼ DOWN2w streak

Meta CPC

£0.80

Avg: £0.77

▶ FLAT

YoY Comparison

Current week vs same week last year (16 Jun 2025 - 22 Jun 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£17,358	£15,116	+14.8%
Orders	99	57	+73.7%
AOV	£175.34	£265.19	-33.9%
Total Spend	£1,467	£842	+74.1%
Blended ROAS	4.55x	17.94x	-74.6%
Meta Spend	£1,467	£842	+74.1%
Meta ROAS	3.65x	2.30x	+58.6%
Google Spend	£0	£0	+0.0%
Google ROAS	0.00x	0.00x	+0.0%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Product Growth Square Sheepskin Pouffe - Cream revenue up +100.0% (£650 vs £325).

Category Sheepskin Pouffe category up +100.0% (£1,300 vs £650).

Meta Campaign CS | Sales | Cold & Warm | Test 14/4/26 ROAS up from 5.07x to 9.30x. Spend: £206.

Email The Anatomy of Breathability generated £3,583.84 revenue from 5,738 recipients (1.7% CTR).

Email Summer Firepit generated £1,620.00 revenue from 18,641 recipients (0.9% CTR).

New Seller Giant Cowhide Beanbag generated £749 this week with no sales last week.

New Seller Giant Shearling Beanbag - Fawn generated £749 this week with no sales last week.

Revenue Store revenue down -38.0% WoW (£17,358 vs £27,993).

AOV Average order value decreased -17.3% to £175.34.

Product Decline Cowhide Rug - Tricolour (220cm x 200cm) revenue down -100.0% (£0 vs £325). Worth investigating.

Product Decline Cowhide Rug - Brown (210cm x 200cm) revenue down -100.0% (£0 vs £315). Worth investigating.

Product Decline Cowhide Rug - Exotic Tricolour (230cm x 190cm) revenue down -100.0% (£0 vs £325). Worth investigating.

Conversion Rates

Meta

Google

Meta: 1.70% (-0.29pp)

Product Mix Shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Sheepskin Cushions	14.7%	10.9%	+3.8pp
Double Sheepskin Rug	8.9%	14.1%	-5.2pp
Cowhide Rug	11.3%	7.5%	+3.8pp
Quatro Sheepskin Rug	1.4%	9.3%	-7.9pp

New vs Returning

Shopify

New 55%

Returning 45%

Segment	Customers	Cust Δ
New	54	-27.0%
Returning	45	-22.4%
Total	99	-25.0%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 97.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£519	10	£844 -11.8%	1.63x (-0.20)	£0.75	1.13%	-1.0%
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26	£425	4	£203 -85.1%	0.48x (-2.87)	£0.75	2.41%	+4.4%
CS \| Sales \| Cold & Warm \| Test 14/4/26	£206	5	£223 +204.2%	1.08x (+0.72)	£0.91	2.03%	-0.2%
CS \| Cold & Warm \| Purchases \| Testing 11/3	£174	3	£164 -47.0%	0.94x (-0.83)	£1.15	2.40%	-0.2%
CS \| Warm \| Sales \| Remarketing \| Interiors	£71	2	£83 +27.5%	1.16x (+0.23)	£0.66	2.46%	+2.7%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£71	1	£158	2.24x	£0.87	1.65%	+127.7%
Total	£1,467	25	£1,675	1.14x	£0.80	1.64%	+3.8%

Meta Ads

Meta

Top 20 of 74 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26
Ad 228 \| Video \| Cushions \| Styling Inspiration \| Cam UGC \| Complimentary Cushion Over £150 \| PI	£210	£897	4.28x (-2.53)	5	£0.63	2.44%
Ad 244 \| Video \| Cushions \| Moonlight Shearling Spotlight \| Flora UGC \| Complimentary Cushion Over £150 \| OG	£79	£325	4.13x (+0.31)	1	£0.70	3.29%
Ad 233 \| Video \| Cushions \| GWP Promo \| Joey UGC \| Complimentary Cushion Over £150 \| OG	£34	£0	0.00x (+0.00)	0	£1.07	1.99%
Ad 237 \| Video \| Cushions \| Real Testimonial \| UGC \| Complimentary Cushion Over £150 \| PI	£16	£0	0.00x (+0.00)	0	£2.31	0.94%
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
Ad 63 \| Video \| Static \| Interiors \| Ways to style with sheepskin rugs \| H-Multiple \| P-Multiple \| None \| PI	£157	£118	0.75x (-2.34)	1	£0.54	1.69%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£156	£680	4.35x (+4.35)	4	£0.81	0.83%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£27	£169	6.20x (+6.20)	1	£0.49	1.74%
Ad 227 \| Video \| Cushions \| Styling Inspiration \| Cam UGC \| Complimentary Cushion Over £150 \| OG - Copy	£26	£0	0.00x (-17.12)	0	£0.95	0.48%
Ad 205 \| Video \| Sheepskin Rugs \| Benefits \| List Style Education \| None \| PI	£24	£0	0.00x (+0.00)	0	£1.28	0.78%
Ad 129 \| Video \| Static \| Interiors \| Shearling BTS Day 3 Styling w/ Shearling in a Bedroom Medium \| None \| OG - Copy	£24	£0	0.00x (-12.42)	0	£2.17	0.85%
Ad 236 \| Video \| Cushions \| Real Testimonial \| UGC \| Complimentary Cushion Over £150 \| OG - Copy	£15	£0	0.00x (-42.29)	0	£1.65	0.87%
Ad 110 \| Video \| Static \| Interiors \| UGC Justyna 1 unboxing w/ benefits overlay \| H-Multiple \| P-Multiple \| None \| OG	£14	£0	0.00x (-76.51)	0	£0.92	1.46%
Ad 206 \| Video \| Sheepskin Rugs \| Creating a Cosy Space \| Lifestyle Styling \| None \| OG	£13	£0	0.00x (+0.00)	0	£0.73	1.62%
CS \| Sales \| Cold & Warm \| Test 14/4/26
Ad 222 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll \| None \| OG	£101	£1,237	12.20x (+12.20)	4	£0.91	2.13%
Ad 223 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll 2 \| None \| OG	£56	£79	1.41x (+1.41)	2	£1.02	1.60%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£15	£198	13.52x (+13.52)	1	£1.05	2.29%
CS \| Cold & Warm \| Purchases \| Testing 11/3
Ad 215 \| Video \| Padded Sheepskin Seat Pads \| Dining Room Styling \| Product Lifestyle \| None \| OG	£84	£0	0.00x (+0.00)	0	£1.13	2.18%
Ad 213 \| Video \| Padded Sheepskin Seat Pads \| Stain Solution \| UGC \| None \| OG	£82	£463	5.63x (-0.09)	2	£1.21	2.67%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£71	£237	3.35x (-12.24)	2	£0.87	1.65%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£66	£237	3.59x (+1.01)	2	£0.69	2.43%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Summer Firepit	18,641	44.4%	0.9%	1.9%	£1,620.00	5	40
The Anatomy of Breathability	5,738	62.7%	1.7%	2.6%	£3,583.84	19	20
Total	24,379				£5,203.84	24	60

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-05-23 to 2026-06-21).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Welcome Flow - Interiors	308	50.3%	7.2%	£562.00	£1.82	+23.9%	+7.2%
Browse Abandonment - Interiors - Unveild	84	39.3%	2.4%	£447.00	£5.32	+36.4%	+33.4%
Welcome Flow - Interiors - Unveild	67	43.3%	6.0%	£402.00	£6.00	-23.2%	-12.9%
Abandoned Cart Reminder - Interiors - Unveild	46	69.6%	10.9%	£395.00	£8.59	-27.9%	-1.2%
Back In Stock Flow - Standard	6	100.0%	66.7%	£354.00	£59.00	+102.6%	+199.3%
Abandoned Cart Reminder - Interiors	46	19.6%	4.3%	£164.95	£3.59	-54.6%	-57.6%
Cross-sell Unveild Flow	196	53.3%	3.6%	£0.00	£0.00	-100.0%	-100.0%
Nursery Flow - Interiors	169	54.7%	3.0%	£0.00	£0.00	-100.0%	-100.0%
Customer Winback - Interiors	254	52.4%	0.8%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Birthday	3	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Tier Reminder (The Fold)	3	100.0%	66.7%	£0.00	£0.00	-	+0.0%
Browse Abandonment - Interiors	277	48.4%	4.0%	£0.00	£0.00	-100.0%	-100.0%
Browse Abandonment - Fashion - Unveild	1	100.0%	100.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Post Purchase	23	73.9%	17.4%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £20 Discount	4	25.0%	25.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Welcome	12	66.7%	25.0%	£0.00	£0.00	-100.0%	-100.0%
Nursery Flow - Fashion	1	0.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £10 Discount	11	81.8%	27.3%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £30 Discount	3	100.0%	0.0%	£0.00	£0.00	-100.0%	-100.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	10	£1,456	10.1%	8.4%	-44.4%
Google	46	£9,592	46.5%	55.3%	-34.3%
Email	1	£159	1.0%	0.9%	+0.0%
Organic	7	£1,823	7.1%	10.5%	-12.5%
Other	35	£4,330	35.4%	24.9%	+0.0%

Forecast vs Actual - June 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Product Mix Shifts Shopify

New vs Returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify