Hyde & Hare

4 of 31 days reported (13% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £5,831.20 Revenue

Campaigns Sent

prev: 2

Total Recipients

27,759

prev: 40,906

Campaign Revenue

£5,831.20

prev: £5,552.79

+5.0%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
The Softening (E clone)	Tue 29 Sept	6,739	£3,921.20	30	65.5%	2.2%
Wool Month Intro - Why Wool	Fri 2 Oct	21,020	£1,910.00	11	49.5%	0.9%

2 campaigns sent (vs 2 last week). Campaign revenue up 5% to £5,831.20.

highFLOWSFlows Spiked: £1,450.15 from 4 flows

Abandoned Checkout

£814.95

64 recipients | £12.73/recip

Customer Winback

£291.20

934 recipients | £0.31/recip

Back In Stock Flow

£175.00

6 recipients | £29.17/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Abandoned Checkout - Interiors	64	£814.95	£12.73	6	-74.4%
Customer Winback - Interiors	934	£291.20	£0.31	2	NEW
Back In Stock Flow - Standard	6	£175.00	£29.17	1	NEW
Loyalty Lion - Post Purchase	69	£169.00	£2.45	1	NEW

4 flows spiked significantly. Abandoned Checkout - Interiors: £814.95 (-74.4% WoW). Customer Winback - Interiors: £291.20 (vs £0 last week). Back In Stock Flow - Standard: £175.00 (vs £0 last week).

Back In Stock flow activity indicates a popular product was restocked. Check which SKU triggered these notifications -- it reveals unmet demand.

mediumBRANDED SEARCHBranded Search Up 2%

Branded Clicks

369

Branded Revenue

£4,467

Branded ROAS

45.06x

Branded campaigns: 369 clicks (+2.2% WoW) at 45.06x ROAS. Revenue: £4,467.

mediumCROSS-CHANNELEmail Driving 24% of Total Revenue

Email Revenue

£11,430.02

% of Store Revenue

24.2%

% of Revenue Uplift

251%

Total email revenue (campaigns + flows): £11,430.02, accounting for 24% of store revenue. Email accounts for an estimated 251% of the total revenue uplift vs last week.

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 37%

Organic/Social 25%

Meta Ads 17%

Klaviyo 8%

Google Ads: £17,579

Organic/Social: £11,950

Meta Ads: £8,006

Klaviyo: £3,835

Excluded: £2,104

Influencers: £1,800

Direct: £1,072

shop_app: £303

Pinterest Ads: £265

Non-attributed: £245

trustpilot: £77

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£17,579	37.2%	153	£2,621	6.71x	+7.8%
Organic/Social	£11,950	25.3%	110	-	-	+42.5%
Meta Ads	£8,006	16.9%	112	£2,936	2.73x	-1.3%
Klaviyo	£3,835	8.1%	64	-	-	-20.6%
Excluded	£2,104	4.5%	22	-	-	-19.5%
Influencers	£1,800	3.8%	33	-	-	+70.0%
Direct	£1,072	2.3%	7	-	-	-7.8%
shop_app	£303	0.6%	6	-	-	+503.3%
Pinterest Ads	£265	0.6%	4	-	-	+233.2%
Non-attributed	£245	0.5%	1	-	-	-12.2%
trustpilot	£77	0.2%	1	-	-	-
Total	£47,236	100%	267	£5,558	8.50x

Trend Watch

Revenue

£47,236

Avg: £39,447

▲ UP3w streak

Orders

267

Avg: 226.375

▲ UP3w streak

AOV

£176.91

Avg: £174.20

▶ FLAT2w streak

Total Spend

£5,558

Avg: £5,305

▶ FLAT

Blended ROAS

8.43x

Avg: 7.35x

▲ UP

Meta Spend

£2,936

Avg: £2,018

▲ UP

Meta ROAS

6.86x

Avg: 7.84x

▼ DOWN

Meta CPC

£0.59

Avg: £0.55

▲ UP2w streak

YoY Comparison

Current week vs same week last year (29 Sept 2025 - 5 Oct 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£47,236	£26,851	+75.9%
Orders	267	148	+80.4%
AOV	£176.91	£181.43	-2.5%
Total Spend	£5,558	£3,553	+56.4%
Blended ROAS	8.43x	7.56x	+11.5%
Meta Spend	£2,936	£1,333	+120.2%
Meta ROAS	6.86x	6.02x	+14.1%
Google Spend	£2,621	£2,220	+18.1%
Google ROAS	6.44x	9.01x	-28.6%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +10.7% WoW (£47,236 vs £42,680).

Product Growth Giant Sheepskin Beanbag - Cream revenue up +152.0% (£3,775 vs £1,498).

Product Growth Double Sheepskin Rug - Cream revenue up +173.3% (£2,544 vs £931).

Product Growth Sheepskin Rug - Oyster revenue up +71.1% (£2,291 vs £1,339).

Category Throws & Blankets category up +683.4% (£666 vs £85).

Category Tibetan Sheepskin Rug category up +364.7% (£940 vs £202).

Category Hot Water Bottles category up +205.0% (£3,183 vs £1,044).

Meta Campaign CS | Cold/Warm/Hot | Purchases | Evergreen ROAS up from 5.72x to 6.49x. Spend: £2,116.

Meta Campaign CS | Cold & Warm | Purchases | Seat Pads ROAS up from 6.91x to 7.74x. Spend: £682.

Google Ad Group Cowhide Rugs ROAS improved from 3.78x to 10.46x.

Google Ad Group Sheepskin Cushions ROAS improved from 3.22x to 6.65x.

Conversion Rates

Meta

Google

Meta: 2.80% (+0.41pp)

Google: 4.04% (-0.26pp)

Blended: 3.18% (+0.25pp)

Product Mix Shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Hot Water Bottles	5.8%	1.0%	+4.8pp
Sheepskin Beanbags	10.8%	14.5%	-3.7pp
Sexto Sheepskin Rug	1.4%	4.9%	-3.5pp

New vs Returning

Shopify

New 64%

Returning 36%

Segment	Customers	Cust Δ
New	172	+25.5%
Returning	95	-6.9%
Total	267	+11.7%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 152.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£2,116	77	£4,880 +44.2%	2.31x (+0.44)	£0.56	2.46%	+16.5%
CS \| Cold & Warm \| Purchases \| Seat Pads	£682	20	£1,552 -60.6%	2.28x (-0.80)	£0.67	3.56%	-46.8%
CS \| Warm \| Sales \| Remarketing \| Interiors	£69	2	£211 +0.1%	3.06x (+0.20)	£0.72	2.76%	-6.5%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£69	4	£195 +31.2%	2.83x (+0.81)	£0.66	2.41%	-6.3%
Total	£2,936	103	£6,837	2.33x	£0.59	2.63%	-9.5%

Meta Ads

Meta

Top 20 of 59 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
263 \| Video \| Sheepskin Rug Cream \| Under 100 Two Day Delivery \| Lifestyle \| None \| OG	£685	£4,002	5.84x (+3.83)	35	£0.46	2.78%
260 \| Video \| Single Sheepskin Rugs \| Rival To The White Company \| Lifestyle \| None \| OG	£257	£2,103	8.17x (-2.60)	17	£0.68	2.60%
157 \| Video \| Sheepskin Hot Water Bottle \| Claire E Review, Slow-Mo Unboxing \| Lifestyle \| Complimentary HWB Over £150 \| PI	£205	£760	3.71x	6	£0.43	2.53%
Ad 63 \| Video \| Static \| Interiors \| Ways to style with sheepskin rugs \| H-Multiple \| P-Multiple \| None \| PI	£164	£1,025	6.25x (+0.61)	8	£0.68	1.85%
259 \| Video \| Single Sheepskin Rugs \| Nearly Sold Out Again \| Lifestyle \| None \| OG	£70	£423	6.02x (+6.02)	2	£0.71	2.28%
276 \| Image \| Sheepskin Hot Water Bottle \| Writing Structures, Gift Box Unboxing 2 Overlay Complimentary (static 4.1) \| Lifestyle \| Complimentary HWB Over £150 \| OG	£70	£566	8.07x	4	£0.50	2.11%
261 \| Video \| Single Sheepskin Rugs \| Before The Cold Sets In \| Lifestyle \| None \| OG	£68	£443	6.49x (-3.03)	3	£0.68	2.41%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£66	£569	8.64x (+2.46)	3	£0.61	2.52%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£54	£159	2.95x (-3.76)	2	£0.56	2.49%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£52	£79	1.53x (-3.29)	1	£0.71	2.65%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI - Copy	£47	£277	5.90x (-37.12)	2	£0.98	2.21%
268 \| Video \| Sheepskin Hot Water Bottle \| Writing Structures, ASMR Unboxing (was 167) \| Unboxing \| Complimentary HWB Over £150 \| OG	£35	£386	11.02x	3	£0.61	2.74%
Ad 223 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll 2 \| None \| OG	£35	£0	0.00x (-5.00)	0	£0.59	2.38%
Ad 182 \| Video \| Static \| Interiors \| Lianna creating a cosy corner \| None \| PI	£34	£0	0.00x (-19.92)	0	£1.10	1.80%
Ad 185 \| Video \| Static \| Interiors \| Hygge brand video hook 1 - very important word \| None \| PI	£28	£238	8.49x (+8.49)	2	£0.62	2.54%
Ad 103 \| Video \| Static \| Interiors \| UGC Candance 1 w/ Text Overlay \| H-Multiple \| P-Multiple \| None \| OG	£28	£237	8.56x (+8.56)	2	£0.73	1.96%
CS \| Cold & Warm \| Purchases \| Seat Pads
Ad 210 \| Video \| Padded Sheepskin Seat Pads \| Natural Comfort \| Product Launch \| None \| OG	£614	£5,281	8.60x (+1.73)	29	£0.64	3.61%
Ad 212 \| Video \| Padded Sheepskin Seat Pads \| Hosting & Comfort \| UGC \| None \| OG	£51	£0	0.00x (-9.76)	2	£0.98	2.69%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£69	£752	10.94x (-3.92)	3	£0.66	2.41%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£67	£395	5.91x (-7.43)	3	£0.75	2.67%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£1,126	31	£4,924 -4.5%	4.37x (+0.06)	£1.63	0.99%	-5.8%	77.5%	0.0%	22.5%
CS \| Search \| Sheepskin Rugs	£592	25	£3,721 +58.6%	6.29x (+1.25)	£1.26	5.36%	+27.1%	34.1%	0.0%	65.9%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£321	16	£1,784 +39.0%	5.56x (-3.67)	£1.28	1.87%	+130.5%	14.4%	4.4%	81.2%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£173	7	£603 +150.0%	3.49x (+2.05)	£1.14	1.29%	+3.4%	25.5%	0.0%	74.5%
CS \| Performance Max \| Zombie/Dead SKUs	£169	10	£1,449 +163.3%	8.58x (+6.04)	£0.72	1.67%	-22.2%	68.6%	0.0%	31.4%
CS \| Shopping \| High \| Interiors \| Dupe Feed	£143	2	£314 +119.9%	2.21x (+1.10)	£2.42	0.49%	+10.5%	83.2%	0.0%	16.8%
CS \| Search \| Brand \| UK & US	£86	56	£4,382 -32.2%	50.97x (-22.81)	£0.25	40.65%	-1.8%	86.0%	0.0%	14.0%
CS \| Search \| Brand \| Worldwide	£13	1	£175 +148.1%	13.30x (+4.41)	£0.69	32.20%	+65.8%	86.1%	0.0%	13.9%
CS \| Shopping \| Low \| Interiors	£0	5	£228	1137.75x	£0.01	5.93%	+53.8%	90.9%	0.0%	9.1%
Total	£2,621	153	£17,579	6.71x	£1.17	1.72%	+8.9%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£1,126	35	£172	£6,003	5.33x	31	£159	£4,924	4.37x
CS \| Search \| Sheepskin Rugs	£592	18	£194	£3,486	5.89x	25	£149	£3,721	6.29x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£321	17	£196	£3,335	10.40x	16	£111	£1,784	5.56x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£173	4	£142	£568	3.29x	7	£86	£603	3.49x
CS \| Performance Max \| Zombie/Dead SKUs	£169	5	£380	£1,902	11.26x	10	£145	£1,449	8.58x
CS \| Shopping \| High \| Interiors \| Dupe Feed	£143	1	£177	£177	1.24x	2	£157	£314	2.21x
CS \| Shopping \| Low \| Interiors	£0	0	£0	£0	0.00x	5	£46	£228	1137.75x
Total	£2,522	80	£193	£15,471	6.13x	96	£136	£13,022	5.16x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£86	16	£159	£2,549	29.66x	56	£78	£4,382	50.97x
CS \| Search \| Brand \| Worldwide	£13	1	£175	£175	13.30x	1	£175	£175	13.30x
Total	£99	17	£160	£2,724	27.48x	57	£80	£4,557	45.97x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£388	£731	1.88x	7	234	+12.6%	-58.0%	-62.7%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£95	£0	0.00x	0	67	+89.8%	+0.0%	+0.0%
Tibetan Sheepskin Rug \| White & Brown \| Hyde & Hare \| Sheepskin Throw	£86	£195	2.26x	2	57	+93.4%	+2029.3%	+1001.1%
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£63	£1,301	20.77x	2	71	-45.2%	+109.1%	+281.2%
Giant Sheepskin Beanbag \| Vole \| Hyde & Hare	£62	£0	0.00x	0	6	+214.8%	+0.0%	+0.0%
Total (5 products)	£693	£2,226	3.21x	11	435	-56.4%	-68.2%	-27.0%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
The Softening (E clone)	6,739	65.5%	2.2%	3.4%	£3,921.20	30	36
Wool Month Intro - Why Wool	21,020	49.5%	0.9%	1.8%	£1,910.00	11	81
Total	27,759				£5,831.20	41	117

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-05 to 2026-10-04).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Welcome Flow - Interiors	1,481	42.0%	3.1%	£1,216.00	£0.82	-19.5%	-46.6%
Browse Abandonment - Interiors	1,200	61.0%	4.6%	£861.67	£0.72	+25.8%	-0.5%
Nursery Flow - Interiors	349	57.6%	4.9%	£826.00	£2.37	+47.1%	+43.3%
Abandoned Checkout - Interiors	64	60.9%	9.4%	£814.95	£12.73	-54.6%	-58.6%
Welcome Flow - Interiors - Unveild	525	59.6%	3.6%	£716.00	£1.36	-12.7%	-33.1%
Abandoned Cart Reminder - Interiors	148	60.8%	0.7%	£441.00	£2.98	+20.4%	-2.2%
Customer Winback - Interiors	934	52.2%	2.0%	£291.20	£0.31	+328.6%	+128.6%
Back In Stock Flow - Standard	6	83.3%	33.3%	£175.00	£29.17	-10.2%	+158.5%
Loyalty Lion - Post Purchase	69	69.6%	13.0%	£169.00	£2.45	+121.5%	+64.8%
Loyalty Lion - £30 Discount	4	50.0%	25.0%	£49.00	£12.25	-66.7%	-65.1%
Cross-sell Unveild Flow	359	56.4%	3.4%	£39.00	£0.11	-77.4%	-82.1%
Browse Abandonment - Interiors - Unveild	348	65.1%	2.6%	£0.00	£0.00	-100.0%	-100.0%
Abandoned Checkout - Interiors - Unveild	61	73.8%	3.3%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Birthday	8	75.0%	25.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Tier Reminder (The Fold)	2	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Abandoned Cart Reminder - Interiors - Unveild	36	55.6%	0.0%	£0.00	£0.00	-100.0%	-100.0%
Back in Stock - Unveild	18	72.2%	11.1%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £20 Discount	7	85.7%	28.6%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Welcome	35	65.7%	34.3%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - £10 Discount	18	72.2%	27.8%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Tier Reminder (The Herd)	1	100.0%	100.0%	£0.00	£0.00	-	+0.0%
Little Sign Up Founding Members	12	75.0%	8.3%	£0.00	£0.00	-100.0%	-100.0%
Browse Abandonment - Fashion	2	0.0%	0.0%	£0.00	£0.00	-	+0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	44	£5,832	16.5%	12.3%	+22.2%
Google	75	£15,243	28.1%	32.3%	+4.2%
Direct	81	£16,253	30.3%	34.4%	+14.1%
Organic	8	£1,272	3.0%	2.7%	-11.1%
Other	59	£8,636	22.1%	18.3%	+15.7%

Forecast vs Actual - October 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Product Mix Shifts Shopify

New vs Returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify