Weekly Performance Report
Hyde & Hare
19 Oct 2026 - 25 Oct 2026

19 Oct 2026 - 25 Oct 2026 vs 12 Oct 2026 - 18 Oct 2026

Data sourcesShopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Overview

Hyde & Hare

Weekly performance snapshot across all channels.

This week
Sales grew 66% over the week 19 Oct 2026 - 25 Oct 2026 to £85,898 on £11,176 of ad spend, with Google spend up 66% the biggest change.
Shopify Revenue
£85,898
+65.8% vs prev
Shopify Orders
410
+47.5% vs prev
Shopify AOV
£209.51
+12.4% vs prev
Shopify New customers
271
+46.5% vs prev
Triple Whale Blended ROAS
7.65x
+3.4% vs prev
Triple Whale NC CPA
£39.15
+9.2% vs prev
Monthly Pace

Forecast vs actual - October 2026

25 of 31 days reported (81% of month). Click forecast values to adjust. Shopify Shopify Meta Meta Google Google

MetricForecastMTD actualPaced targetvs pace
Revenue £
Ad spend £
View Full Forecast Dashboard →
Revenue Intelligence

Weekly revenue drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £11,254.89 Revenue
Campaigns Sent
3
prev: 1
Total Recipients
32,941
prev: 21,775
Campaign Revenue
£11,254.89
prev: £2,558.95
+339.8%
Conversions
52
CampaignSentRecipientsRevenueConvOpen RateClick Rate
Warmth Where You SitThu 22 Oct7,828£4,068.952162.9%1.9%
Early Gifting 1Mon 19 Oct21,892£3,966.462250.6%1.9%
Hicks & Brown - 10/26Sun 25 Oct3,221£3,219.48962.7%13.6%
3 campaigns sent (vs 1 last week). Campaign revenue up 340% to £11,254.89.
highFLOWSFlows Spiked: £7,541.74 from 6 flows
Browse Abandonment
£2,004.74
862 recipients | £2.33/recip
Abandoned Checkout
£1,658.00
79 recipients | £20.99/recip
Nursery Flow
£1,411.00
544 recipients | £2.59/recip
FlowRecipientsRevenueRev/RecipConvvs Last Week
Browse Abandonment - Interiors - Unveild862£2,004.74£2.339+340.6%
Abandoned Checkout - Interiors79£1,658.00£20.995+173.2%
Nursery Flow - Interiors544£1,411.00£2.595+697.2%
Abandoned Cart Reminder - Interiors245£1,394.00£5.696+103.5%
Loyalty Lion - Welcome56£747.00£13.343NEW
6 flows spiked significantly. Browse Abandonment - Interiors - Unveild: £2,004.74 (+340.6% WoW). Abandoned Checkout - Interiors: £1,658.00 (+173.2% WoW). Nursery Flow - Interiors: £1,411.00 (+697.2% WoW).
Back In Stock flow activity indicates a popular product was restocked. Check which SKU triggered these notifications -- it reveals unmet demand.
highCROSS-CHANNELEmail Driving 29% of Total Revenue
Email Revenue
£25,088.63
% of Store Revenue
29.2%
% of Revenue Uplift
74%
Total email revenue (campaigns + flows): £25,088.63, accounting for 29% of store revenue. Email accounts for an estimated 74% of the total revenue uplift vs last week.
The combination of heavier email sends, increased branded search, and rising direct traffic suggests a halo effect: email campaigns are driving awareness that converts across all channels.
mediumPAID CHANNELSPaid Channel Efficiency Declined
Meta ROAS
6.56x
prev: 5.77x
+13.8%
Google ROAS
5.42x
prev: 7.46x
−27.3%
Total Spend
£11,176
prev: £6,996
Google ROAS declined from 7.46x to 5.42x (−27.3%).
Attribution

Channel attribution TW Linear TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split
Google Ads 41%
Organic/Social 22%
Meta Ads 20%
Klaviyo 9%
3%
2%
1%
Google Ads: £34,940
Organic/Social: £19,319
Meta Ads: £17,590
Klaviyo: £7,542
Influencers: £2,529
Direct: £1,740
shop_app: £922
Excluded: £849
Non-attributed: £344
shopmy: £159
Pinterest Ads: £42
ChannelRevenue (Linear)% ShareOrdersSpendROAS (TW Linear)vs Prev
Google Ads £34,940 40.6% 245 £6,274 5.57x +89.2%
Organic/Social £19,319 22.5% 165 - - +71.9%
Meta Ads £17,590 20.5% 171 £4,902 3.59x +76.1%
Klaviyo £7,542 8.8% 114 - - +15.9%
Influencers £2,529 2.9% 43 - - +129.7%
Direct £1,740 2.0% 13 - - −18.0%
shop_app £922 1.1% 3 - - +567.5%
Excluded £849 1.0% 10 - - −53.9%
Non-attributed £344 0.4% 3 - - +0.8%
shopmy £159 0.2% 1 - - -
Pinterest Ads £42 0.0% 2 - - −71.8%
Total £85,977 100% 411 £11,176 7.69x
Triple Whale summary metrics
Blended ROAS
7.65x
+3.4%
NC CPA
£39.15
+9.2%
NC ROAS
5.25x
−0.7%
MER
13.1%
−3.3%

Trend watch

Rolling trends across key metrics. Compared to 6-week rolling average.

Revenue
£85,898
Avg: £42,392
▲ UP2w streak
Orders
410
Avg: 237.875
▲ UP6w streak
AOV
£209.51
Avg: £177.86
▲ UP2w streak
Total Spend
£11,176
Avg: £5,634
▲ UP3w streak
Blended ROAS
7.65x
Avg: 7.42x
▶ FLAT2w streak
Meta Spend
£4,902
Avg: £2,335
▲ UP2w streak
Meta ROAS
6.56x
Avg: 7.08x
▼ DOWN
Meta CPC
£0.44
Avg: £0.57
▼ DOWN5w streak
Year-over-Year

YoY comparison

Current week vs same week last year (20 Oct 2025 - 26 Oct 2025). Shopify Shopify Meta Meta Google Google

MetricThis weekLast yearChange
Revenue£85,898£44,170+94.5%
Orders410220+86.4%
AOV£209.51£200.77+4.3%
Total Spend£11,176£4,849+130.5%
Blended ROAS7.65x9.11x−16.0%
Meta Spend£4,902£1,325+269.9%
Meta ROAS6.56x10.37x−36.7%
Google Spend£6,274£3,523+78.1%
Google ROAS5.42x5.79x−6.4%
Analysis

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +65.8% WoW (£85,898 vs £51,809).
AOV Average order value increased +12.4% to £209.51.
Product Growth Giant Shearling Beanbag - Moonlight revenue up +296.7% (£6,308 vs £1,590).
Product Growth Giant Sheepskin Beanbag - Cream revenue up +133.5% (£5,243 vs £2,245).
Product Growth Sheepskin Hot Water Bottle - Cream revenue up +124.1% (£5,108 vs £2,280).
Category Sheepskin Stools category up +421.0% (£3,100 vs £595).
Category Cashmere Socks category up +255.2% (£2,149 vs £605).
Category Sexto Sheepskin Rug category up +175.0% (£4,345 vs £1,580).
Meta Ad 263 | Video | Sheepskin Rug Cream | Under 100 Two Day Delivery | Lifestyle | None | OG delivering 6.42x ROAS on £1,000 spend (38 purchases).
Meta Ad 157 | Video | Sheepskin Hot Water Bottle | Claire E Review, Slow-Mo Unboxing | Lifestyle | Complimentary HWB Over £150 | PI delivering 5.57x ROAS on £530 spend (24 purchases).
Meta Ad 259 | Video | Single Sheepskin Rugs | Nearly Sold Out Again | Lifestyle | None | OG delivering 7.02x ROAS on £321 spend (13 purchases).
Meta Ad Shift Ad 208 | Video | Sheepskin Rugs | Styling Inspiration | Styling Demonstration | None | OG - Copy ROAS improved from 4.30x to 19.63x WoW.
Meta Campaign CS | Cold/Warm/Hot | Purchases | Evergreen ROAS up from 6.19x to 7.72x. Spend: £3,178.
Meta Campaign CS | Cold | Purchases | Testing | Beanbag Personas | Oct '26 ROAS up from 0.77x to 1.65x. Spend: £721.
Shopping Giant Sheepskin Beanbag | Ivory | Hyde & Hare achieving 8.78x ROAS on £180 spend. Consider increasing bids.
Efficiency

Conversion rates Meta Meta Google Google

Daily conversion rates by platform (conversions / clicks).

6.6%5.1%3.6%2.1%0.5%MonTueWedThuFriSatSun
Meta: 1.51% (-0.32pp)
Google: 4.03% (-0.74pp)
Blended: 2.18% (-0.58pp)
Product Intelligence

Product mix shifts Shopify Shopify

Product types that have shifted significantly vs rolling average share.

Product TypeCurrent ShareAvg ShareShift
Single Sheepskin Rug13.1%16.8%-3.7pp
Double Sheepskin Rug15.9%12.3%+3.6pp
Hot Water Bottles13.3%4.2%+9.1pp
Sheepskin Seat Pads5.9%15.3%-9.4pp
Sheepskin Beanbags15.5%12.1%+3.4pp
Customers

New vs returning Shopify Shopify

New 66%
Returning 34%
SegmentCustomersCust Δ
New271+46.5%
Returning139+49.5%
Total410+47.5%
Product Breakdown

Sales by Product Type Shopify Shopify

7-day performance grouped by product type vs previous period.

Product TypeRevenueRev ΔUnitsUnits Δ

Sales by Product Shopify Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 183.

ProductRevenueRev ΔUnitsUnits Δ
Meta

Meta campaigns Meta Meta TW Linear TW Linear

Platform ROAS: 6.56x | TW ROAS: 6.56x | TW CPA: £28.83

CampaignSpendTW OrdersTW RevenueTW ROASCPCCTRSpend Δ
CS | Cold/Warm/Hot | Purchases | Evergreen £3,178 125 £13,264 +59.0% 4.17x (+1.25) £0.50 2.88% +11.3%
CS | Cold | Purchases | Testing | Beanbag Personas | Oct '26 £721 6 £676 −37.2% 0.94x (-4.11) £0.54 3.47% +238.1%
CS | Cold | Purchases | Testing | HWB Flora Whitelist | Oct '26 £418 7 £326 0.78x £0.97 2.90% -
CS | Cold | Leads | LHH Pre-Launch Founding Family | Oct '26 £309 2 £119 0.39x £0.13 8.36% -
CS | Cold | Purchases | Testing | Founder Story | Oct '26 £140 4 £584 4.17x £0.33 9.15% -
CS | Warm | Sales | Remarketing | DPA | Interiors £69 4 £191 +320.8% 2.77x (+2.13) £0.63 2.13% −3.1%
CS | Warm | Sales | Remarketing | Interiors £68 7 £822 +135.8% 12.11x (+7.37) £0.61 3.31% −7.7%
Total £4,902 155 £15,982 3.26x £0.44 3.55% +52.6%

Meta Ads Meta Meta

Top ads by spend, grouped by campaign. Revenue shown is platform-reported.

Top 20 of 84 active ads by spend. Grouped by campaign.

AdSpendRevenueROASPurchCPCCTR
CS | Cold/Warm/Hot | Purchases | Evergreen
263 | Video | Sheepskin Rug Cream | Under 100 Two Day Delivery | Lifestyle | None | OG £1,000 £6,416 6.42x (+1.03) 38 £0.47 3.34%
157 | Video | Sheepskin Hot Water Bottle | Claire E Review, Slow-Mo Unboxing | Lifestyle | Complimentary HWB Over £150 | PI £530 £2,956 5.57x (-0.02) 24 £0.37 2.77%
259 | Video | Single Sheepskin Rugs | Nearly Sold Out Again | Lifestyle | None | OG £321 £2,252 7.02x (+1.68) 13 £0.55 2.96%
260 | Video | Single Sheepskin Rugs | Rival To The White Company | Lifestyle | None | OG £190 £722 3.79x (-1.35) 5 £0.75 2.35%
Ad 208 | Video | Sheepskin Rugs | Styling Inspiration | Styling Demonstration | None | OG - Copy £122 £2,399 19.63x (+15.34) 10 £0.60 3.14%
Ad 63 | Video | Static | Interiors | Ways to style with sheepskin rugs | H-Multiple | P-Multiple | None | PI £100 £650 6.53x (-1.91) 1 £0.61 2.04%
Ad 191 | Video | Static | Interiors | b-roll with testimonial text overlay about the white company | None | PI £95 £227 2.38x (-0.23) 2 £0.41 3.82%
Ad 180 | Video | Static | Interiors | Flora - 5 Ways to Style Sheepskin Rug | None | PI - Copy £92 £1,165 12.72x (-0.65) 6 £0.79 3.01%
Ad 220 | Video | Sheepskin Rugs | Cream Bestseller | Brand Lifestyle | None | OG - Copy £83 £1,518 18.36x (+2.38) 5 £0.53 2.96%
261 | Video | Single Sheepskin Rugs | Before The Cold Sets In | Lifestyle | None | OG £78 £607 7.75x (+3.87) 4 £0.71 2.29%
CS | Cold | Leads | LHH Pre-Launch Founding Family | Oct '26
010 | Video | LHH Launch | Old World Is Returning | Lifestyle Founding Family Film | Waitlist | OG £231 £0 0.00x 0 £0.11 8.57%
CS | Cold | Purchases | Testing | Beanbag Personas | Oct '26
312 | Carousel | Sheepskin Beanbag | Gifting, Unexpected Gift + Gift Reviews (Carousel Test 1 1.1.a) | Lifestyle | None | OG £193 £79 0.41x (+0.41) 1 £0.57 4.38%
320 | Carousel | Sheepskin Beanbag | Reviews, Bought Once Loved Forever (Carousel Test 3 3.1.a) | Lifestyle | None | OG £114 £874 7.68x (+4.83) 2 £0.64 2.97%
314 | Image | Sheepskin Beanbag | Statement Piece Investor Persona 2 (static statement investor 2) | Lifestyle | None | OG £89 £0 0.00x (+0.00) 0 £0.43 4.80%
317 | Image | Sheepskin Beanbag | Forever-Home Curator Persona 1 (static forever home curator 1) | Lifestyle | None | OG £76 £79 1.04x (+1.04) 1 £0.71 2.67%
315 | Image | Sheepskin Beanbag | Statement Piece Investor Persona 3 (static statement investor 3) | Lifestyle | None | OG £75 £0 0.00x (+0.00) 0 £0.41 3.19%
CS | Cold | Purchases | Testing | HWB Flora Whitelist | Oct '26
323 | Video | Sheepskin Hot Water Bottle | Flora Whitelist, Evening Routine Audio Hook 2 How Did I Live Without This | UGC Lifestyle | Complimentary HWB Over £150 | OG £146 £227 1.55x 2 £0.90 2.84%
322 | Video | Sheepskin Hot Water Bottle | Flora Whitelist, Unboxing Visual Hook 2 Pulling Ribbon | UGC Unboxing | Complimentary HWB Over £150 | OG £140 £1,038 7.39x 2 £0.88 3.36%
321 | Video | Sheepskin Hot Water Bottle | Flora Whitelist, Unboxing Audio Hook 3 You Cant Touch This | UGC Unboxing | Complimentary HWB Over £150 | OG £69 £470 6.81x 2 £1.03 2.69%
CS | Cold | Purchases | Testing | Founder Story | Oct '26
326 | Video | Brand | Six Years Kitchen Table Birthday | Founder Story | None | PI £105 £861 8.21x 5 £0.29 10.62%
Google

Google campaigns Google Google TW Linear TW Linear

Platform ROAS: 5.42x | TW ROAS: 5.41x | TW CPA: £5.89

CampaignSpendTW OrdersTW RevenueTW ROASCPCCTRSpend ΔIS%Budget LostRank Lost
CS | Shopping | High | Interiors £3,138 42 £7,957 +24.3% 2.54x (-1.37) £2.23 0.85% +91.5% 80.5%0.0%19.5%
CS | Search | Sheepskin Rugs £1,455 40 £5,399 +56.0% 3.71x (-0.34) £1.76 4.48% +70.2% 31.3%4.4%64.2%
CS | Performance Max | Zombie/Dead SKUs £696 34 £6,183 +522.2% 8.88x (+5.05) £1.13 1.20% +168.3% 70.3%0.0%29.7%
CS | Performance Max | Interiors | Sheepskin | UK £508 22 £3,020 +49.2% 5.94x (+0.93) £1.35 1.92% +25.8% 13.9%0.0%86.1%
CS | Search | Brand | UK & US £204 77 £8,607 +98.8% 42.17x (+16.34) £0.34 40.77% +21.7% 92.7%0.0%7.3%
CS | Performance Max | Interiors | Cowhide | UK £128 19 £1,869 +119.4% 14.60x (+5.89) £1.19 2.36% +30.9% 22.8%0.0%77.2%
CS | Shopping | High | Interiors | Dupe Feed £119 2 £182 +158.8% 1.53x (+1.33) £2.16 0.56% −65.1% 82.3%0.0%17.7%
CS | Search | Brand | Worldwide £24 5 £1,574 +896.4% 64.92x (+56.63) £0.76 27.12% +27.2% 77.9%2.3%19.8%
CS | Shopping | Low | Interiors £0 4 £149 −17.1% 707.38x (-188.24) £0.01 3.61% +5.0% 100.0%0.0%0.0%
Total £6,274 245 £34,940 5.57x £1.55 1.49% +65.8%
Google Attribution Compare

Google Ads: first click vs linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | Interiors £3,138 50 £237 £11,831 3.77x 42 £189 £7,957 2.54x
CS | Search | Sheepskin Rugs £1,455 46 £160 £7,352 5.05x 40 £135 £5,399 3.71x
CS | Performance Max | Zombie/Dead SKUs £696 18 £304 £5,468 7.85x 34 £182 £6,183 8.88x
CS | Performance Max | Interiors | Sheepskin | UK £508 19 £191 £3,626 7.13x 22 £137 £3,020 5.94x
CS | Performance Max | Interiors | Cowhide | UK £128 8 £301 £2,408 18.81x 19 £98 £1,869 14.60x
CS | Shopping | High | Interiors | Dupe Feed £119 2 £279 £559 4.70x 2 £91 £182 1.53x
CS | Shopping | Low | Interiors £0 2 £117 £234 1114.05x 4 £37 £149 707.38x
Total £6,045 145 £217 £31,478 5.21x 163 £152 £24,759 4.10x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK & US £204 24 £215 £5,151 25.24x 77 £112 £8,607 42.17x
CS | Search | Brand | Worldwide £24 3 £472 £1,416 58.38x 5 £315 £1,574 64.92x
Total £228 27 £243 £6,567 28.76x 82 £124 £10,181 44.58x

Google Shopping products Google Google

Top 5 by spend.

Top 5 of 5 shopping products by spend.

ProductSpendRevenueROASConvClicksSpend ΔRev ΔROAS Δ
Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Throw £708 £2,345 3.31x 12 401 +60.1% −35.0% −59.4%
Large Sheepskin Beanbag | Cream | Hyde & Hare £323 £1,243 3.85x 2 84 +284.7% −8.7% −76.3%
Tibetan Sheepskin Rug | White & Brown | Hyde & Hare | Sheepskin Throw £262 £418 1.60x 2 154 +90.9% −62.9% −80.6%
Cowhide Rug | 500+ Colours Available | Hyde & Hare £239 £1,044 4.37x 2 92 +85.8% +107.7% +11.8%
Giant Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Carpet £209 £536 2.57x 1 132 +77.7% −60.9% −78.0%
Total (5 products) £1,742 £5,587 3.21x 20 863 −29.1% −61.3% −45.4%
Email

Klaviyo campaigns Klaviyo Klaviyo

3 campaigns sent this period with performance metrics.

CampaignRecipientsOpen RateClick RateCTORRevenueConvUnsubs
Early Gifting 1 21,892 50.6% 1.9% 3.7% £3,966.46 22 93
Warmth Where You Sit 7,828 62.9% 1.9% 3.1% £4,068.95 21 35
Hicks & Brown - 10/26 3,221 62.7% 13.6% 21.8% £3,219.48 9 11
Total32,941 £11,254.89 52139

Klaviyo flows Klaviyo Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-09-26 to 2026-10-25).

FlowRecipientsOpen RateClick RateRevenueRev/RecipientRev vs 30d AvgRPR vs 30d Avg
Welcome Flow - Interiors 1,147 63.4% 6.2% £3,171.00 £2.76 +47.5% +61.1%
Browse Abandonment - Interiors - Unveild 862 63.9% 3.9% £2,004.74 £2.33 +163.1% +64.5%
Abandoned Checkout - Interiors 79 69.2% 7.7% £1,658.00 £20.99 +39.6% +24.5%
Browse Abandonment - Interiors 1,322 63.5% 4.5% £1,502.00 £1.14 +38.8% +27.6%
Nursery Flow - Interiors 544 65.4% 4.8% £1,411.00 £2.59 +102.6% +58.7%
Abandoned Cart Reminder - Interiors 245 60.5% 2.1% £1,394.00 £5.69 +8.5% −21.1%
Welcome Flow - Interiors - Unveild 313 63.9% 8.7% £1,326.00 £4.24 +24.1% +42.4%
Loyalty Lion - Welcome 56 80.4% 23.2% £747.00 £13.34 +135.2% +57.8%
Back in Stock - Unveild 5 60.0% 20.0% £327.00 £65.40 +328.6% +1000.0%
Abandoned Checkout - Interiors - Unveild 103 62.0% 9.0% £159.00 £1.54 −82.3% −88.2%
Cross-sell Unveild Flow 412 58.0% 3.2% £95.00 £0.23 −85.2% −86.2%
Loyalty Lion - £30 Discount 5 80.0% 40.0% £39.00 £7.80 +89.9% +50.7%
Customer Winback - Interiors 194 47.2% 1.0% £0.00 £0.00 −100.0% −100.0%
Abandoned Cart Reminder - Interiors - Unveild 47 72.3% 4.3% £0.00 £0.00 −100.0% −100.0%
Loyalty Lion - Birthday 1 100.0% 0.0% £0.00 £0.00 - 0.0%
Loyalty Lion - Tier Reminder (The Fold) 15 73.3% 40.0% £0.00 £0.00 −100.0% −100.0%
Browse Abandonment - Fashion - Unveild 1 100.0% 0.0% £0.00 £0.00 - 0.0%
Abandoned Checkout Reminder - Fashion 2 100.0% 0.0% £0.00 £0.00 - 0.0%
Loyalty Lion - Post Purchase 93 73.1% 20.4% £0.00 £0.00 −100.0% −100.0%
Back In Stock Flow - Standard 1 0.0% 0.0% £0.00 £0.00 −100.0% −100.0%
Loyalty Lion - £20 Discount 7 57.1% 28.6% £0.00 £0.00 −100.0% −100.0%
Nursery Flow - Fashion 1 100.0% 100.0% £0.00 £0.00 - 0.0%
Loyalty Lion - £10 Discount 29 82.8% 10.3% £0.00 £0.00 - 0.0%
Little Sign Up Founding Members 285 60.3% 8.2% £0.00 £0.00 −100.0% −100.0%
Acquisition

Traffic source mix Shopify Shopify

Orders attributed by traffic source from Shopify referral data.

Meta 13%
Google 32%
Direct 37%
Organic 3%
Other 16%
ChannelOrdersRevenue% of Orders% of RevenueOrders Δ
Meta53£8,33312.9%9.7%+35.9%
Google131£28,38632.0%33.0%+45.6%
Direct150£33,18536.6%38.6%+105.5%
Organic12£2,7492.9%3.2%+33.3%
Other64£13,24515.6%15.4%−4.5%