Hyde & Hare

Shopify lines are split by product vendor ("Little Hyde & Hare" = LHH), so an order containing both brands counts once in each. Net revenue = line price x quantity less line discounts. Comps and gifts count in orders and units but are excluded from paid revenue.

Shopify sales by brand

Brand	Orders	of which comps	Units	Paid net revenue	Share	Comps gross value
Hyde & Hare	440	39	826	£71,062.08	94.8%	£6,042.65
Little Hyde & Hare	35	6	74	£3,928.32	5.2%	£1,638.54
Combined (unique orders)	469	42	900	£74,990.40	100.0%	£7,681.19

6 orders contained both brands, so the brand order counts add up to 475 against 469 unique orders. Comps/gifts = tag "LHHgifted" or any "gifted" tag, an order total of £0, or a 100% discount: 42 comp orders this week (see snapshot).

How the brand lines reconcile to the report total

Component	Amount
Hyde & Hare paid line net	£71,062.08
Little Hyde & Hare paid line net	£3,928.32
Comps/gifts line net (excluded from paid)	£0.00
Less comp lines on 1 refunded/voided order (counted as comps, outside the report total)	£0.00
Shipping charged (not allocated to a brand)	£182.24
Tax added on top of prices (not allocated)	£10.92
Other order-level items: tips, duties, unallocated discounts, rounding (not allocated)	£0.00
Sum of order totals	£75,183.56
Report revenue (sum of order totals, refunded/voided excluded)	£75,183.56

Brand paid net £74,990.40 plus £193.16 not allocated to a brand = report revenue £75,183.56. The report headline counts 468 orders; the brand split sees 469 unique orders, including 1 refunded/voided comp order outside the report total.

Top Little Hyde & Hare products

Product	Variant	Units	of which comps	Paid net revenue
Little Shearling Lounger - Moonlight	-	1	-	£525.00
Italian Merino Sherpa Suit - Gingham Elderflower	0-6m	3	-	£435.00
Shearling WoolFlo™ Pram Liner - Moonlight	-	3	1	£270.00
Sheepskin WoolFlo™ Pram Liner - Shrew	-	3	1	£270.00
Italian Merino Gilet - Gingham Elderflower	1-2y	3	-	£237.00
Sheepskin WoolFlo™ Pram Mittens - Elderflower	-	2	-	£192.17
Italian Merino Sherpa Suit - Conker	0-6m	1	-	£145.00
Sheepskin WoolFlo™ Pram Liner - Elderflower	-	2	1	£137.97
Italian Merino Beanie - Gingham Elderflower	0-6m	3	-	£136.32
Shearling WoolFlo™ Pram Liner - Kiln	-	2	1	£135.00
+ 31 more product/variant lines

Paid media by brand

Brand	Meta spend	Meta rev	Meta ROAS	Google spend	Google rev	Google ROAS	Total spend	Platform ROAS	MER
Hyde & Hare	£5,350	£32,055	5.99x	£7,837	£26,781	3.42x	£13,188	4.46x	5.39x
Little Hyde & Hare	£347	£473	1.36x	£658	£79	0.12x	£1,005	0.55x	3.91x
Combined	£5,697	£32,528	5.71x	£8,495	£26,860	3.16x	£14,193	4.18x	5.28x

ROAS here is platform-reported (Meta pixel purchase value, Google conversion value), not Triple Whale linear, so it will not match the attribution sections. MER = Shopify paid net revenue for the brand / that brand's ad spend. Spend is split by campaign and ad set names, but ads for one brand can drive sales of the other, so per-brand MER is directional.

Email (Klaviyo) by brand

Brand	Campaign rev	Flow rev	Total attributed	Conversions
Hyde & Hare	£2,368.00	£12,339.35	£14,707.35	78
Little Hyde & Hare	£5,227.68	£291.75	£5,519.43	45
Combined	£7,595.68	£12,631.10	£20,226.78	123

Klaviyo-attributed revenue (Placed Order), not Shopify revenue; an email for one brand can be credited with an order for the other. LHH = campaign or flow name contains "Little". Matched: Little Launch Founding Family – v2 (tweaks) (campaign), Little Launch - big H&H list (campaign), Little - Welcome Flow (flow), Little H&H – Abandoned Checkout (flow), Little H&H – Browse Abandonment (flow), Little - Welcome Flow - Unveild (flow), Little H&H – Post-Purchase (flow), Little Sign Up Founding Members (flow).

Meta LHH = campaign or ad set name contains "LHH" or "Little" (CS | Cold | Leads | LHH Pre-Launch Founding Family | Oct '26 / LHH | Cold | Broad UK 25-54 | Founding Family Sign Ups £156; CS | Sales | Cold | Little Hyde & Hare | Shop Launch | Nov 2026 / LHH | Broad + luxury parent signals | £100 | Little page £191).
Google LHH = campaign "CS | Shopping | High | LHH" (id 24424713323) or any campaign name containing "LHH" (CS | Shopping | High | LHH £658). LHH products can also serve in other Shopping and PMax campaigns, so Google LHH spend may be understated (and Hyde & Hare spend overstated).
Triple Whale attribution is not split by brand; the brand split uses Shopify, platform and Klaviyo data only.

Forecast vs actual - November 2026

8 of 30 days reported (27% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD actual	Paced target	vs pace
Revenue	£
Ad spend	£

View Full Forecast Dashboard →

Weekly revenue drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £7,595.68 Revenue

Campaigns Sent

prev: 3

Total Recipients

19,735

prev: 17,428

Campaign Revenue

£7,595.68

prev: £5,074.95

+49.7%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Little Launch - big H&H list	Tue 3 Nov	8,943	£4,194.95	27	67.1%	4.3%
Cosy Corner V2 - 6/11/26	Fri 6 Nov	9,059	£2,368.00	16	59.3%	2.1%
Little Launch Founding Family – v2 (tweaks)	Tue 3 Nov	1,733	£1,032.73	11	61.4%	25.7%

3 campaigns sent (vs 3 last week). Campaign revenue up 50% to £7,595.68.

highFLOWSFlows Spiked: £4,174.44 from 10 flows

Abandoned Checkout

£1,183.00

106 recipients | £11.16/recip

Loyalty Lion

£970.00

6 recipients | £161.67/recip

Abandoned Checkout

£435.74

77 recipients | £5.66/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Abandoned Checkout - Interiors	106	£1,183.00	£11.16	5	−36.1%
Loyalty Lion - Tier Reminder (The Fold)	6	£970.00	£161.67	1	NEW
Abandoned Checkout - Interiors - Unveild	77	£435.74	£5.66	4	−50.1%
Loyalty Lion - £30 Discount	4	£328.00	£82.00	1	NEW
Loyalty Lion - Welcome	60	£307.00	£5.12	2	NEW

10 flows spiked significantly. Abandoned Checkout - Interiors: £1,183.00 (−36.1% WoW). Loyalty Lion - Tier Reminder (The Fold): £970.00 (vs £0 last week). Abandoned Checkout - Interiors - Unveild: £435.74 (−50.1% WoW).

highCROSS-CHANNELEmail Driving 27% of Total Revenue

Email Revenue

£20,226.78

% of Store Revenue

26.9%

% of Revenue Uplift

273%

Total email revenue (campaigns + flows): £20,226.78, accounting for 27% of store revenue. Email accounts for an estimated 273% of the total revenue uplift vs last week. Shopify email-attributed orders also up +100.0%.

mediumBRANDED SEARCHBranded Search Down 7%

Branded Clicks

793

Branded Revenue

£8,819

Branded ROAS

29.49x

Branded campaigns: 793 clicks (−6.6% WoW) at 29.49x ROAS. Revenue: £8,819.

mediumPAID CHANNELSPaid Channel Efficiency Declined

Meta ROAS

5.71x

prev: 4.69x

+21.7%

Google ROAS

3.16x

prev: 5.80x

−45.5%

Total Spend

£14,193

prev: £13,165

Meta ROAS improved from 4.69x to 5.71x (+21.7%). Google ROAS declined from 5.80x to 3.16x (−45.5%).

Channel attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 32%

Organic/Social 20%

Meta Ads 20%

Klaviyo 11%

Excluded 5%

Google Ads: £24,393

Organic/Social: £15,284

Meta Ads: £14,957

Klaviyo: £8,073

Excluded: £3,898

Direct: £3,453

Influencers: £3,302

Non-attributed: £1,088

shopmy: £747

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£24,393	32.4%	216	£8,495	2.87x	−10.2%
Organic/Social	£15,284	20.3%	169	-	-	+29.0%
Meta Ads	£14,957	19.9%	175	£5,697	2.63x	+9.2%
Klaviyo	£8,073	10.7%	118	-	-	−3.5%
Excluded	£3,898	5.2%	47	-	-	+676.7%
Direct	£3,453	4.6%	20	-	-	−9.6%
Influencers	£3,302	4.4%	59	-	-	+83.9%
Non-attributed	£1,088	1.4%	9	-	-	+25.9%
shopmy	£747	1.0%	7	-	-	-
Total	£75,194	100%	469	£14,193	5.30x

Trend watch

Revenue

£75,184

Avg: £50,260

▲ UP

Orders

468

Avg: 276.375

▲ UP

AOV

£160.65

Avg: £179.88

▼ DOWN2w streak

Total Spend

£14,193

Avg: £7,179

▲ UP5w streak

Blended ROAS

5.27x

Avg: 7.15x

▼ DOWN

Meta Spend

£5,697

Avg: £3,257

▲ UP

Meta ROAS

5.71x

Avg: 6.14x

▼ DOWN

Meta CPC

£0.41

Avg: £0.52

▼ DOWN

YoY comparison

Current week vs same week last year (3 Nov 2025 - 9 Nov 2025).

Shopify

Meta

Google

Metric	This week	Last year	Change
Revenue	£75,184	£33,644	+123.5%
Orders	468	168	+178.6%
AOV	£160.65	£200.26	−19.8%
Total Spend	£14,193	£4,306	+229.6%
Blended ROAS	5.27x	7.81x	−32.6%
Meta Spend	£5,697	£1,344	+323.8%
Meta ROAS	5.71x	6.41x	−10.9%
Google Spend	£8,495	£2,962	+186.8%
Google ROAS	3.16x	6.89x	−54.1%

Key findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +10.9% WoW (£75,184 vs £67,782).

Product Growth Giant Shearling Beanbag - Moonlight revenue up +100.0% (£4,770 vs £2,385).

Product Growth Double Shearling Rug - Oatmeal revenue up +100.0% (£1,590 vs £795).

Product Growth Shearling Cushion - Moonlight revenue up +185.7% (£1,580 vs £553).

Category Brush category up +118.2% (£324 vs £149).

Category Sheepskin Cushions category up +110.2% (£5,702 vs £2,713).

Category Nursery category up +100.0% (£525 vs £0).

Meta Campaign CS | Cold/Warm/Hot | Purchases | Evergreen ROAS up from 5.91x to 6.53x. Spend: £3,875.

Meta Campaign CS | Cold | Leads | LHH Pre-Launch Founding Family | Oct '26 ROAS up from 0.68x to 2.16x. Spend: £156.

Shopping Giant Sheepskin Beanbag | Cream | Hyde & Hare achieving 7.13x ROAS on £235 spend. Consider increasing bids.

Shopping Square Sheepskin Seat Pad | Taupe | Hyde & Hare achieving 6.16x ROAS on £82 spend. Consider increasing bids.

Conversion rates

Meta

Google

Meta: 1.51% (+0.48pp)

Google: 3.29% (-2.45pp)

Blended: 1.94% (+0.17pp)

Product mix shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Hot Water Bottles	15.3%	7.1%	+8.2pp
Sheepskin Seat Pads	3.1%	14.0%	-10.9pp

New vs returning

Shopify

New 67%

Returning 33%

Segment	Customers	Cust Δ
New	315	+30.7%
Returning	153	−4.4%
Total	468	+16.7%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 191.

Product	Revenue	Rev Δ	Units	Units Δ

Meta campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£3,875	131	£10,792 +12.7%	2.79x (+0.11)	£0.42	3.15%	+8.4%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26	£745	5	£1,231 +158.7%	1.65x (+1.01)	£0.49	3.37%	+1.0%
CS \| Cold \| Purchases \| Testing \| Founder Story \| Oct '26	£347	8	£1,077 −10.3%	3.10x (-0.48)	£0.29	11.01%	+3.6%
CS \| Cold \| Purchases \| Testing \| HWB Flora Whitelist \| Oct '26	£243	10	£641 −39.9%	2.64x (-1.66)	£0.64	3.21%	−2.0%
CS \| Sales \| Cold \| Little Hyde & Hare \| Shop Launch \| Nov 2026	£191	1	£45	0.24x	£0.40	4.18%	-
CS \| Cold \| Leads \| LHH Pre-Launch Founding Family \| Oct '26	£156	4	£162 −26.0%	1.04x (+0.87)	£0.17	3.74%	−88.0%
CS \| Warm \| Sales \| Remarketing \| Interiors	£71	2	£187 −59.5%	2.63x (-3.93)	£0.55	3.10%	+1.0%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£68	4	£270 +7.7%	3.95x (+0.41)	£0.53	2.45%	−3.5%
Total	£5,697	165	£14,405	2.53x	£0.41	3.44%	−10.2%

Meta Ads

Meta

Top 20 of 99 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
263 \| Video \| Sheepskin Rug Cream \| Under 100 Two Day Delivery \| Lifestyle \| None \| OG	£1,279	£8,032	6.28x (+2.37)	51	£0.39	3.13%
259 \| Video \| Single Sheepskin Rugs \| Nearly Sold Out Again \| Lifestyle \| None \| OG	£527	£2,730	5.18x (-3.07)	17	£0.59	2.50%
260 \| Video \| Single Sheepskin Rugs \| Rival To The White Company \| Lifestyle \| None \| OG	£321	£1,555	4.85x (-7.59)	12	£0.61	2.81%
157 \| Video \| Sheepskin Hot Water Bottle \| Claire E Review, Slow-Mo Unboxing \| Lifestyle \| Complimentary HWB Over £150 \| PI	£309	£950	3.07x (-1.45)	10	£0.31	2.68%
331 \| Video \| Brand \| Six Years Kitchen Table Birthday \| Founder Story \| None \| PI	£246	£923	3.76x (+0.53)	6	£0.15	8.42%
261 \| Video \| Single Sheepskin Rugs \| Before The Cold Sets In \| Lifestyle \| None \| OG	£213	£1,413	6.64x (-2.42)	11	£0.69	2.26%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£132	£529	4.01x (-9.20)	4	£0.54	2.47%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£117	£1,188	10.13x (+2.75)	9	£0.49	3.25%
264 \| Video \| Single Sheepskin Rugs \| The Styling Trick \| Lifestyle \| None \| OG	£112	£1,556	13.86x (+6.88)	7	£0.56	2.79%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£108	£1,097	10.11x (+6.90)	8	£0.43	3.15%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI - Copy	£76	£438	5.77x (-3.29)	2	£0.97	2.46%
Ad 223 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll 2 \| None \| OG	£69	£1,851	26.92x (+26.92)	3	£0.49	3.08%
CS \| Cold \| Purchases \| Testing \| Founder Story \| Oct '26
326 \| Video \| Brand \| Six Years Kitchen Table Birthday \| Founder Story \| None \| PI	£347	£1,041	3.00x (-3.05)	5	£0.29	11.01%
CS \| Cold \| Purchases \| Testing \| Beanbag Personas \| Oct '26
314 \| Image \| Sheepskin Beanbag \| Statement Piece Investor Persona 2 (static statement investor 2) \| Lifestyle \| None \| OG	£219	£148	0.68x (-4.36)	2	£0.45	5.08%
312 \| Carousel \| Sheepskin Beanbag \| Gifting, Unexpected Gift + Gift Reviews (Carousel Test 1 1.1.a) \| Lifestyle \| None \| OG	£196	£933	4.77x (+3.85)	4	£0.52	5.20%
317 \| Image \| Sheepskin Beanbag \| Forever-Home Curator Persona 1 (static forever home curator 1) \| Lifestyle \| None \| OG	£132	£702	5.31x (+5.31)	4	£0.55	2.24%
319 \| Image \| Sheepskin Beanbag \| Forever-Home Curator Persona 3 (static forever home curator 3) \| Lifestyle \| None \| OG	£98	£377	3.85x (-0.05)	3	£0.45	2.04%
CS \| Cold \| Purchases \| Testing \| HWB Flora Whitelist \| Oct '26
321 \| Video \| Sheepskin Hot Water Bottle \| Flora Whitelist, Unboxing Audio Hook 3 You Cant Touch This \| UGC Unboxing \| Complimentary HWB Over £150 \| OG	£210	£1,723	8.20x (-4.45)	11	£0.62	3.26%
CS \| Sales \| Cold \| Little Hyde & Hare \| Shop Launch \| Nov 2026
029 \| Carousel \| LHH Pram Liner Cream \| WoolFlo Breathable Pram Liner \| Product Infographic Carousel \| None \| OG	£175	£135	0.77x	1	£0.39	4.29%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£71	£465	6.56x (-5.55)	6	£0.54	3.12%

Google campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£3,564	50	£7,977 +46.4%	2.24x (+0.44)	£2.84	0.76%	+17.4%	54.2%	29.8%	16.0%
CS \| Search \| Sheepskin Rugs	£2,166	42	£4,094 −17.2%	1.89x (-1.06)	£2.19	5.72%	+29.4%	22.7%	27.1%	50.2%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£752	9	£1,785 −11.3%	2.37x (-0.74)	£1.47	1.47%	+16.5%	12.6%	38.2%	49.2%
CS \| Shopping \| High \| LHH	£658	2	£174	0.26x	£2.92	0.61%	-	74.3%	9.7%	16.0%
CS \| Performance Max \| Zombie/Dead SKUs	£569	11	£567 −66.0%	1.00x (-1.85)	£1.91	0.95%	−3.1%	72.9%	0.0%	27.1%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£488	11	£984 −49.3%	2.02x (-1.43)	£1.68	2.16%	−13.4%	28.5%	8.0%	63.5%
CS \| Search \| Brand \| UK & US	£255	86	£7,943 −19.8%	31.12x (-3.05)	£0.34	44.96%	−11.9%	94.5%	0.0%	5.5%
CS \| Search \| Brand \| Worldwide	£44	1	£375 −43.0%	8.53x (-16.10)	£0.91	28.24%	+64.6%	82.7%	0.0%	17.3%
CS \| Shopping \| Low \| Interiors	£0	2	£416 −16.7%	10400.00x (+6558.97)	£0.01	1.20%	−69.2%	71.8%	0.0%	28.2%
Total	£8,495	214	£24,314	2.86x	£1.94	1.45%	+24.5%

Google Ads: first click vs linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£3,564	46	£183	£8,431	2.37x	50	£160	£7,977	2.24x
CS \| Search \| Sheepskin Rugs	£2,166	27	£131	£3,528	1.63x	42	£97	£4,094	1.89x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£752	17	£362	£6,149	8.18x	9	£198	£1,785	2.37x
CS \| Shopping \| High \| LHH	£658	1	£79	£79	0.12x	2	£87	£174	0.26x
CS \| Performance Max \| Zombie/Dead SKUs	£569	10	£145	£1,446	2.54x	11	£52	£567	1.00x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£488	4	£233	£932	1.91x	11	£89	£984	2.02x
CS \| Shopping \| Low \| Interiors	£0	1	£418	£418	10440.00x	2	£208	£416	10400.00x
Total	£8,196	106	£198	£20,983	2.56x	127	£126	£15,997	1.95x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£255	26	£239	£6,219	24.37x	86	£92	£7,943	31.12x
CS \| Search \| Brand \| Worldwide	£44	0	£0	£0	0.00x	1	£375	£375	8.53x
Total	£299	26	£239	£6,219	20.79x	87	£96	£8,317	27.81x

Google Shopping products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£329	£1,016	3.09x	3	148	+65.1%	+60.5%	−2.8%
Large Sheepskin Beanbag \| Cream \| Hyde & Hare	£320	£947	2.96x	2	59	+42.4%	+1099.0%	+742.0%
Tibetan Sheepskin Rug \| White & Brown \| Hyde & Hare \| Sheepskin Throw	£249	£905	3.64x	5	151	+62.5%	+225.4%	+100.2%
Sheepskin Rug \| Oyster \| Hyde & Hare \| Sheepskin Throw	£244	£974	3.99x	3	105	+36.0%	−19.2%	−40.6%
Giant Sheepskin Beanbag \| Cream \| Hyde & Hare	£235	£1,674	7.13x	2	67	+40.8%	+84.4%	+31.0%
Total (5 products)	£1,377	£5,516	4.01x	15	530	−65.6%	−54.8%	+31.3%

Klaviyo campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Little Launch Founding Family – v2 (tweaks)	1,733	61.4%	25.7%	41.8%	£1,032.73	11	11
Little Launch - big H&H list	8,943	67.1%	4.3%	6.3%	£4,194.95	27	70
Cosy Corner V2 - 6/11/26	9,059	59.3%	2.1%	3.6%	£2,368.00	16	61
Total	19,735				£7,595.68	54	142

Klaviyo flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-10-10 to 2026-11-08).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Welcome Flow - Interiors	2,305	56.3%	4.9%	£4,028.26	£1.75	+13.4%	−17.6%
Browse Abandonment - Interiors	1,767	60.4%	2.9%	£1,707.00	£0.97	−4.1%	−16.3%
Abandoned Cart Reminder - Interiors	276	67.0%	5.2%	£1,281.90	£4.64	−13.2%	−26.1%
Abandoned Checkout - Interiors	106	60.4%	6.6%	£1,183.00	£11.16	−14.5%	−30.0%
Loyalty Lion - Tier Reminder (The Fold)	6	66.7%	16.7%	£970.00	£161.67	+223.3%	+365.1%
Welcome Flow - Interiors - Unveild	354	59.1%	3.1%	£903.50	£2.55	−41.1%	−39.8%
Abandoned Checkout - Interiors - Unveild	77	67.1%	17.1%	£435.74	£5.66	−54.2%	−51.0%
Loyalty Lion - £30 Discount	4	50.0%	25.0%	£328.00	£82.00	+283.0%	+503.3%
Loyalty Lion - Welcome	60	80.0%	23.3%	£307.00	£5.12	−1.3%	−17.1%
Nursery Flow - Interiors	668	61.9%	4.7%	£277.00	£0.41	−62.0%	−68.0%
Loyalty Lion - £10 Discount	41	73.2%	24.4%	£267.00	£6.51	+189.7%	+114.3%
Browse Abandonment - Interiors - Unveild	785	59.3%	3.2%	£259.00	£0.33	−78.8%	−78.9%
Loyalty Lion - Post Purchase	117	66.7%	17.1%	£238.00	£2.03	+156.9%	+116.7%
Little H&H – Browse Abandonment	443	66.8%	4.5%	£235.95	£0.53	+328.6%	0.0%
Cross-sell Unveild Flow	490	64.5%	2.5%	£153.95	£0.31	−73.2%	−76.1%
Little H&H – Abandoned Checkout	23	60.9%	8.7%	£55.80	£2.43	+328.6%	0.0%
Little - Welcome Flow	117	67.2%	10.3%	£0.00	£0.00	-	0.0%
Loyalty Lion - Birthday	4	75.0%	75.0%	£0.00	£0.00	−100.0%	−100.0%
Abandoned Checkout Reminder - Fashion - Unveild	2	100.0%	100.0%	£0.00	£0.00	-	0.0%
Browse Abandonment - Fashion - Unveild	1	100.0%	0.0%	£0.00	£0.00	-	0.0%
Abandoned Checkout Reminder - Fashion	1	100.0%	0.0%	£0.00	£0.00	-	0.0%
Little - Welcome Flow - Unveild	1	0.0%	0.0%	£0.00	£0.00	-	0.0%
Customer Winback - Interiors	275	49.5%	0.7%	£0.00	£0.00	−100.0%	−100.0%
Little H&H – Post-Purchase	29	86.2%	3.4%	£0.00	£0.00	-	0.0%
Abandoned Cart Reminder - Interiors - Unveild	32	53.1%	0.0%	£0.00	£0.00	−100.0%	−100.0%
Back in Stock - Unveild	30	40.0%	6.7%	£0.00	£0.00	−100.0%	−100.0%
Back In Stock Flow - Standard	12	75.0%	8.3%	£0.00	£0.00	-	0.0%
Loyalty Lion - £20 Discount	8	75.0%	12.5%	£0.00	£0.00	−100.0%	−100.0%
Browse Abandonment - Fashion	2	50.0%	50.0%	£0.00	£0.00	-	0.0%
Nursery Flow - Fashion	2	50.0%	0.0%	£0.00	£0.00	-	0.0%
Little Sign Up Founding Members	96	65.6%	6.3%	£0.00	£0.00	-	0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	60	£7,984	12.8%	10.6%	+13.2%
Google	122	£23,807	26.1%	31.7%	−7.6%
Email	1	£158	0.2%	0.2%	+100.0%
Direct	146	£24,317	31.2%	32.3%	+17.7%
Organic	16	£2,144	3.4%	2.9%	−11.1%
Other	123	£16,773	26.3%	22.3%	+66.2%

Brand segments: Hyde & Hare vs Little Hyde & Hare Shopify Meta Google Klaviyo

Shopify sales by brand

How the brand lines reconcile to the report total

Top Little Hyde & Hare products

Paid media by brand

Email (Klaviyo) by brand

Forecast vs actual - November 2026

Weekly revenue drivers

Channel attribution TW Linear

Trend watch

YoY comparison

Key findings

Conversion rates Meta Google

Product mix shifts Shopify

New vs returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta campaigns Meta TW Linear

Meta Ads Meta

Google campaigns Google TW Linear

Google Ads: first click vs linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping products Google

Klaviyo campaigns Klaviyo

Klaviyo flows Klaviyo

Traffic source mix Shopify