Hyde & Hare

5 of 31 days reported (16% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £4,189.33 Revenue

Campaigns Sent

prev: 5

Total Recipients

24,528

prev: 61,896

Campaign Revenue

£4,189.33

prev: £20,615.60

-79.7%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
The British Summer	Wed 1 Jul	18,653	£2,591.13	12	47.1%	0.9%
Spotlight on: The Quatro Rug	Fri 3 Jul	5,875	£1,598.20	10	59.4%	1.6%

2 campaigns sent (vs 5 last week). Campaign revenue down 80% to £4,189.33.

highFLOWSFlows Spiked: £1,802.05 from 4 flows

Browse Abandonment

£1,168.95

393 recipients | £2.97/recip

Nursery Flow

£268.10

149 recipients | £1.80/recip

Loyalty Lion

£206.00

4 recipients | £51.50/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Browse Abandonment - Interiors	393	£1,168.95	£2.97	5	+635.2%
Nursery Flow - Interiors	149	£268.10	£1.80	3	NEW
Loyalty Lion - £30 Discount	4	£206.00	£51.50	1	NEW
Loyalty Lion - Welcome	20	£159.00	£7.95	1	NEW

4 flows spiked significantly. Browse Abandonment - Interiors: £1,168.95 (+635.2% WoW). Nursery Flow - Interiors: £268.10 (vs £0 last week). Loyalty Lion - £30 Discount: £206.00 (vs £0 last week).

highCROSS-CHANNELEmail Driving 28% of Total Revenue

Email Revenue

£6,636.84

% of Store Revenue

27.9%

Total email revenue (campaigns + flows): £6,636.84, accounting for 28% of store revenue.

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 48%

Organic/Social 21%

Klaviyo 12%

Meta Ads 8%

Google Ads: £11,300

Organic/Social: £4,886

Klaviyo: £2,741

Meta Ads: £1,903

Direct: £1,068

Influencers: £937

Excluded: £354

shop_app: £261

Non-attributed: £237

DM Brochure: £71

Pinterest Ads: £28

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£11,300	47.5%	83	£2,422	4.67x	-3.0%
Organic/Social	£4,886	20.5%	44	-	-	-40.7%
Klaviyo	£2,741	11.5%	40	-	-	-69.9%
Meta Ads	£1,903	8.0%	33	£832	2.29x	-37.1%
Direct	£1,068	4.5%	4	-	-	+42.6%
Influencers	£937	3.9%	8	-	-	+19.4%
Excluded	£354	1.5%	8	-	-	-51.9%
shop_app	£261	1.1%	5	-	-	+460.9%
Non-attributed	£237	1.0%	1	-	-	+35.6%
DM Brochure	£71	0.3%	1	-	-	-
Pinterest Ads	£28	0.1%	1	-	-	-82.2%
Total	£23,786	100%	125	£3,254	7.31x

Trend Watch

Revenue

£23,786

Avg: £24,615

▶ FLAT

Orders

125

Avg: 121.375

▶ FLAT

AOV

£190.28

Avg: £201.02

▼ DOWN

Total Spend

£3,254

Avg: £3,410

▶ FLAT

Blended ROAS

7.60x

Avg: 6.41x

▲ UP

Meta Spend

£832

Avg: £1,381

▼ DOWN2w streak

Meta ROAS

4.30x

Avg: 5.06x

▼ DOWN

Meta CPC

£0.67

Avg: £0.77

▼ DOWN2w streak

YoY Comparison

Current week vs same week last year (30 Jun 2025 - 6 Jul 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£23,786	£9,891	+140.5%
Orders	125	51	+145.1%
AOV	£190.28	£193.94	-1.9%
Total Spend	£3,254	£2,130	+52.7%
Blended ROAS	7.60x	4.64x	+63.7%
Meta Spend	£832	£701	+18.7%
Meta ROAS	4.30x	2.48x	+73.9%
Google Spend	£2,422	£1,429	+69.4%
Google ROAS	4.30x	3.14x	+37.2%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Product Growth New Zealand Sheepskin Bedstool - Cream revenue up +102.0% (£1,202 vs £595).

Product Growth Double Sheepskin Rug - Cream revenue up +298.9% (£1,113 vs £279).

Product Growth Sheepskin Rug - Cream revenue up +122.4% (£869 vs £391).

Meta Campaign CS | Cold & Warm | Sales | GWP Cushion | 15/5/26 ROAS up from 1.88x to 2.94x. Spend: £178.

Meta Campaign CS | Sales | Cold & Warm | Test 14/4/26 ROAS up from 5.81x to 6.84x. Spend: £107.

Shopping Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Throw achieving 6.07x ROAS on £117 spend. Consider increasing bids.

Email The British Summer generated £2,591.13 revenue from 18,653 recipients (0.9% CTR).

Email Spotlight on: The Quatro Rug generated £1,598.20 revenue from 5,875 recipients (1.6% CTR).

New Seller Double Sheepskin Rug - Oyster generated £795 this week with no sales last week.

New Seller Giant Sheepskin Beanbag - Ivory generated £749 this week with no sales last week.

Revenue Store revenue down -25.3% WoW (£23,786 vs £31,832).

Product Decline Quatro Sheepskin Rug - Cream revenue down -100.0% (£0 vs £1,295). Worth investigating.

Conversion Rates

Meta

Google

Meta: 2.25% (+0.04pp)

Google: 2.71% (-1.41pp)

Blended: 2.50% (-0.57pp)

Product Mix Shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Double Sheepskin Rug	15.8%	11.8%	+4.0pp
Other	4.7%	1.1%	+3.6pp
Sheepskin Seat Pads	6.5%	10.9%	-4.4pp
Sheepskin Stools	6.2%	1.4%	+4.7pp
Quatro Sheepskin Rug	1.0%	8.1%	-7.1pp

New vs Returning

Shopify

New 55%

Returning 45%

Segment	Customers	Cust Δ
New	69	+4.5%
Returning	56	-41.7%
Total	125	-22.8%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 161.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£296	10	£383 -59.6%	1.29x (-1.33)	£0.59	1.06%	-18.1%
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26	£178	6	£470 -9.5%	2.64x (+0.81)	£0.66	2.96%	-37.3%
CS \| Cold & Warm \| Sales \| GWP Rug \| Jul '26	£111	0	£0	0.00x	£0.93	2.48%	-
CS \| Sales \| Cold & Warm \| Test 14/4/26	£107	6	£294 +75.0%	2.76x (+1.95)	£0.57	3.30%	-48.9%
CS \| Warm \| Sales \| Remarketing \| Interiors	£70	2	£211 +163.8%	3.01x (+1.82)	£0.83	1.80%	+4.3%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£70	4	£125 +72.1%	1.79x (+0.71)	£0.85	1.63%	+3.8%
Total	£832	28	£1,484	1.78x	£0.67	1.63%	-15.8%

Meta Ads

Meta

Top 20 of 64 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£114	£496	4.35x (+3.16)	3	£0.45	1.69%
Ad 221 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle B Roll 2 \| None \| OG - Copy	£41	£0	0.00x (+0.00)	1	£0.86	0.91%
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£30	£0	0.00x (+0.00)	0	£0.67	0.47%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£28	£85	3.03x (+3.03)	1	£0.62	0.64%
Ad 110 \| Video \| Static \| Interiors \| UGC Justyna 1 unboxing w/ benefits overlay \| H-Multiple \| P-Multiple \| None \| OG	£19	£0	0.00x (+0.00)	0	£1.16	0.74%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£17	£159	9.56x (+9.56)	1	£0.57	1.35%
Ad 182 \| Video \| Static \| Interiors \| Lianna creating a cosy corner \| None \| PI	£14	£0	0.00x (+0.00)	0	£0.48	1.30%
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26
Ad 228 \| Video \| Cushions \| Styling Inspiration \| Cam UGC \| Complimentary Cushion Over £150 \| PI	£106	£445	4.18x (+1.81)	3	£0.63	3.06%
Ad 244 \| Video \| Cushions \| Moonlight Shearling Spotlight \| Flora UGC \| Complimentary Cushion Over £150 \| OG	£16	£0	0.00x (+0.00)	0	£0.55	4.85%
Ad 234 \| Video \| Cushions \| GWP Promo \| Joey UGC \| Complimentary Cushion Over £150 \| PI	£14	£0	0.00x (+0.00)	0	£0.64	2.16%
Ad 230 \| Video \| Cushions \| Versatile Styling \| Brand Lifestyle \| Complimentary Cushion Over £150 \| OG	£12	£78	6.74x (+3.18)	1	£0.83	3.07%
Ad 247 \| Video \| Cushions \| Style With Me BRoll \| Flora UGC \| No Text \| Complimentary Cushion Over £150 \| OG	£9	£0	0.00x (+0.00)	0	£0.55	3.15%
CS \| Cold & Warm \| Sales \| GWP Rug \| Jul '26
Ad 248 \| Video \| Sheepskin Rugs \| Evergreen Benefits \| Flora UGC \| Complimentary Rug Over £200 \| OG	£81	£79	0.98x	1	£0.89	2.58%
Ad 250 \| Video \| Sheepskin Rugs \| Ways To Style \| Flora UGC \| Complimentary Rug Over £200 \| OG	£9	£0	0.00x	0	£1.33	1.64%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£70	£505	7.22x (-6.99)	5	£0.85	1.63%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£56	£925	16.58x (+5.21)	4	£0.80	1.84%
Ad 6 \| Collection \| Static \| Interiors \| Interior Best Sellers in Use \| H-Made in England \| P-Natural Living \| None \| OG	£9	£0	0.00x (+0.00)	0	£0.98	1.68%
CS \| Sales \| Cold & Warm \| Test 14/4/26
Ad 219 \| Video \| Sheepskin Collection \| Cosy Living Room Styling \| UGC Charlie Styling Tips \| None \| OG	£36	£118	3.28x (+3.28)	2	£0.57	3.11%
Ad 222 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll \| None \| OG	£36	£388	10.88x (+4.79)	4	£0.48	3.49%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£18	£224	12.69x (+12.69)	1	£0.63	3.58%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£1,145	17	£2,326 -21.3%	2.03x (-2.73)	£2.22	0.85%	+84.3%	75.3%	8.0%	16.7%
CS \| Search \| Sheepskin Rugs	£542	13	£1,479 -26.4%	2.73x (-4.08)	£1.62	5.46%	+83.5%	36.0%	0.0%	64.0%
CS \| Performance Max \| Zombie/Dead SKUs	£294	10	£1,962 -11.3%	6.68x (+1.12)	£1.14	1.23%	-26.2%	69.5%	0.0%	30.5%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£209	13	£3,326 +265.6%	15.89x (+10.23)	£1.96	2.21%	+30.2%	28.7%	2.3%	69.0%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£166	7	£584 +63.0%	3.51x (-1.02)	£1.43	1.66%	+110.3%	12.2%	0.0%	87.8%
CS \| Search \| Brand \| UK & US	£35	23	£1,624 -44.7%	46.88x (-22.56)	£0.20	42.82%	-18.1%	80.3%	0.0%	19.7%
CS \| Search \| Brand \| Worldwide	£30	0	£0 -100.0%	0.00x (-6.78)	£1.25	44.44%	-2.8%	67.7%	3.2%	29.0%
CS \| Shopping \| Low \| Interiors	£0	0	£0 -100.0%	0.00x (-1666.67)	£0.01	2.47%	+100.0%	83.3%	0.0%	16.7%
Total	£2,422	83	£11,300	4.67x	£1.59	1.52%	+48.7%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£1,145	22	£164	£3,615	3.16x	17	£137	£2,326	2.03x
CS \| Search \| Sheepskin Rugs	£542	12	£151	£1,813	3.34x	13	£114	£1,479	2.73x
CS \| Performance Max \| Zombie/Dead SKUs	£294	10	£259	£2,590	8.81x	10	£196	£1,962	6.68x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£209	5	£286	£1,432	6.84x	13	£256	£3,326	15.89x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£166	4	£245	£978	5.88x	7	£83	£584	3.51x
CS \| Shopping \| Low \| Interiors	£0	0	£0	£0	0.00x	0	£0	£0	0.00x
Total	£2,357	53	£197	£10,427	4.42x	60	£161	£9,676	4.10x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£35	9	£185	£1,663	48.01x	23	£71	£1,624	46.88x
CS \| Search \| Brand \| Worldwide	£30	0	£0	£0	0.00x	0	£0	£0	0.00x
Total	£65	9	£185	£1,663	25.76x	23	£71	£1,624	25.16x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£192	£158	0.82x	1	76	+92.2%	-42.5%	-70.1%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£135	£232	1.71x	1	58	+156.3%	+1804.8%	+643.2%
Sheepskin Seat Pad \| Cream \| Hyde & Hare	£130	£240	1.85x	1	80	+133.3%	+100.0%	+100.0%
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£117	£710	6.07x	1	40	+81.9%	+320.1%	+131.0%
Sheepskin Rug \| Oyster \| Hyde & Hare \| Sheepskin Throw	£102	£0	0.00x	0	45	+80.5%	-100.0%	-100.0%
Total (5 products)	£676	£1,340	1.98x	4	299	-35.8%	-69.0%	-51.7%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Spotlight on: The Quatro Rug	5,875	59.4%	1.6%	2.6%	£1,598.20	10	23
The British Summer	18,653	47.1%	0.9%	1.9%	£2,591.13	12	39
Total	24,528				£4,189.33	22	62

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-06-06 to 2026-07-05).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Browse Abandonment - Interiors	393	60.6%	4.1%	£1,168.95	£2.97	+204.4%	+162.9%
Browse Abandonment - Interiors - Unveild	87	47.1%	3.5%	£317.46	£3.65	-37.1%	-39.9%
Nursery Flow - Interiors	149	56.8%	6.1%	£268.10	£1.80	+84.1%	+97.2%
Loyalty Lion - £30 Discount	4	100.0%	50.0%	£206.00	£51.50	+328.6%	+150.0%
Abandoned Cart Reminder - Interiors	46	17.4%	4.3%	£198.00	£4.30	-50.3%	-50.8%
Loyalty Lion - Welcome	20	80.0%	20.0%	£159.00	£7.95	-23.4%	-25.0%
Welcome Flow - Interiors - Unveild	61	62.7%	10.2%	£130.00	£2.13	-67.8%	-65.4%
Abandoned Cart Reminder - Interiors - Unveild	70	42.7%	8.7%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Tier Reminder (The Fold)	3	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Customer Winback - Interiors	169	43.0%	1.8%	£0.00	£0.00	-	+0.0%
Cross-sell Unveild Flow	36	60.0%	2.9%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Post Purchase	23	87.0%	26.1%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £20 Discount	7	85.7%	28.6%	£0.00	£0.00	-100.0%	-100.0%
Browse Abandonment - Fashion	1	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Nursery Flow - Fashion	4	25.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £10 Discount	21	81.0%	14.3%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Birthday	2	50.0%	0.0%	£0.00	£0.00	-	+0.0%
Browse Abandonment - Fashion - Unveild	1	0.0%	0.0%	£0.00	£0.00	-	+0.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	8	£797	6.4%	3.4%	+60.0%
Google	61	£13,681	48.8%	57.5%	+8.9%
Organic	9	£2,245	7.2%	9.4%	+50.0%
Other	47	£7,063	37.6%	29.7%	-50.0%

Forecast vs Actual - July 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Product Mix Shifts Shopify

New vs Returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify