Hyde & Hare

14 of 30 days reported (47% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

highEMAILEmail Campaigns Drove £3,833.27 Revenue

Campaigns Sent

prev: 3

Total Recipients

27,293

prev: 25,186

Campaign Revenue

£3,833.27

prev: £3,623.73

+5.8%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
New Rarebreeds	Wed 10 Jun	1,376	£1,400.00	5	56.7%	6.9%
Barefoot on Berber	Fri 12 Jun	18,598	£1,104.95	7	46.2%	1.4%
Spring-Summer Transition	Mon 8 Jun	5,939	£896.82	8	62.3%	1.4%
New Cowhide Bedstools (segment)	Thu 11 Jun	1,380	£431.50	3	54.3%	6.4%

4 campaigns sent (vs 3 last week). Campaign revenue up 6% to £3,833.27.

highFLOWSFlows Spiked: £3,261.82 from 6 flows

Abandoned Cart Reminder

£1,103.32

71 recipients | £15.54/recip

Welcome Flow

£882.50

82 recipients | £10.76/recip

Abandoned Cart Reminder

£484.00

53 recipients | £9.13/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Abandoned Cart Reminder - Interiors - Unveild	71	£1,103.32	£15.54	4	+106.2%
Welcome Flow - Interiors - Unveild	82	£882.50	£10.76	1	+39.4%
Abandoned Cart Reminder - Interiors	53	£484.00	£9.13	2	-41.5%
Back In Stock Flow - Standard	10	£395.00	£39.50	1	NEW
Browse Abandonment - Interiors	295	£318.00	£1.08	2	+100.0%

6 flows spiked significantly. Abandoned Cart Reminder - Interiors - Unveild: £1,103.32 (+106.2% WoW). Welcome Flow - Interiors - Unveild: £882.50 (+39.4% WoW). Abandoned Cart Reminder - Interiors: £484.00 (-41.5% WoW).

Back In Stock flow activity indicates a popular product was restocked. Check which SKU triggered these notifications -- it reveals unmet demand.

highCROSS-CHANNELEmail Driving 28% of Total Revenue

Email Revenue

£7,805.09

% of Store Revenue

28.0%

% of Revenue Uplift

256%

Total email revenue (campaigns + flows): £7,805.09, accounting for 28% of store revenue. Email accounts for an estimated 256% of the total revenue uplift vs last week. Shopify email-attributed orders also up +100.0%.

mediumBRANDED SEARCHBranded Search Down 27%

Branded Clicks

194

Branded Revenue

£1,017

Branded ROAS

27.95x

Branded campaigns: 194 clicks (-27.1% WoW) at 27.95x ROAS. Revenue: £1,017.

mediumPAID CHANNELSPaid Channel Efficiency Declined

Meta ROAS

4.58x

prev: 6.84x

-33.0%

Google ROAS

5.44x

prev: 8.34x

-34.8%

Total Spend

£3,873

prev: £3,166

Meta ROAS declined from 6.84x to 4.58x (-33.0%). Google ROAS declined from 8.34x to 5.44x (-34.8%).

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 49%

Organic/Social 17%

Meta Ads 10%

Klaviyo 9%

Direct 6%

Influencers 6%

Google Ads: £13,598

Organic/Social: £4,785

Meta Ads: £2,832

Klaviyo: £2,455

Direct: £1,665

Influencers: £1,614

Excluded: £811

shop_app: £94

openai-ads: £61

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£13,598	48.7%	86	£2,460	5.53x	+22.0%
Organic/Social	£4,785	17.1%	49	-	-	-12.7%
Meta Ads	£2,832	10.1%	34	£1,413	2.00x	-6.2%
Klaviyo	£2,455	8.8%	29	-	-	-27.7%
Direct	£1,665	6.0%	2	-	-	+85.4%
Influencers	£1,614	5.8%	17	-	-	+60.2%
Excluded	£811	2.9%	13	-	-	+273.8%
shop_app	£94	0.3%	2	-	-	+255.8%
openai-ads	£61	0.2%	1	-	-	-
Total	£27,914	100%	132	£3,873	7.21x

Trend Watch

Revenue

£27,914

Avg: £23,335

▲ UP2w streak

Orders

132

Avg: 119.125

▲ UP2w streak

AOV

£211.47

Avg: £194.69

▲ UP2w streak

Total Spend

£3,873

Avg: £3,601

▲ UP2w streak

Blended ROAS

0.00x

Avg: 6.41x

▼ DOWN

Meta Spend

£1,413

Avg: £1,598

▼ DOWN2w streak

Meta ROAS

4.58x

Avg: 5.22x

▼ DOWN

Meta CPC

£0.69

Avg: £0.79

▼ DOWN2w streak

YoY Comparison

Current week vs same week last year (9 Jun 2025 - 15 Jun 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£27,914	£17,812	+56.7%
Orders	132	95	+38.9%
AOV	£211.47	£187.50	+12.8%
Total Spend	£3,873	£2,674	+44.8%
Blended ROAS	0.00x	6.66x	-100.0%
Meta Spend	£1,413	£839	+68.5%
Meta ROAS	4.58x	6.20x	-26.1%
Google Spend	£2,460	£1,836	+34.0%
Google ROAS	5.44x	3.63x	+49.8%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Revenue Store revenue up +12.3% WoW (£27,914 vs £24,862).

Product Growth Giant Shearling Beanbag - Moonlight revenue up +300.0% (£3,180 vs £795).

Product Growth Padded Sheepskin Seat Pad - Taupe revenue up +155.4% (£1,658 vs £649).

Product Growth Quatro Sheepskin Rug - Taupe revenue up +200.0% (£837 vs £279).

Category Sexto Sheepskin Rug category up +150.0% (£1,975 vs £790).

Category Quatro Sheepskin Rug category up +101.5% (£3,373 vs £1,674).

Category Icelandic Sheepskins category up +100.0% (£595 vs £0).

Google Ad Group Shearling Sheepskin Rugs ROAS improved from 2.64x to 9.27x.

Google Ad Group Cowhide Rugs ROAS improved from 4.17x to 22.05x.

Shopping Cowhide Rug | 500+ Colours Available | Hyde & Hare achieving 33.25x ROAS on £103 spend. Consider increasing bids.

Email New Rarebreeds generated £1,400.00 revenue from 1,376 recipients (6.9% CTR).

Email Barefoot on Berber generated £1,104.95 revenue from 18,598 recipients (1.4% CTR).

Conversion Rates

Meta

Google

Meta: 1.99% (-0.96pp)

Google: 3.37% (-1.59pp)

Blended: 2.58% (-1.33pp)

Product Mix Shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Single Sheepskin Rug	9.4%	15.0%	-5.5pp
Sheepskin Beanbags	15.0%	11.0%	+4.1pp

New vs Returning

Shopify

New 60%

Returning 40%

Segment	Customers	Cust Δ
New	79	+23.4%
Returning	53	-7.0%
Total	132	+9.1%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 100.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£524	14	£957 +60.3%	1.83x (+0.68)	£0.68	1.72%	+0.3%
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26	£407	9	£1,364 +64.6%	3.35x (+0.94)	£0.64	3.26%	+18.5%
CS \| Sales \| Cold & Warm \| Test 14/4/26	£207	2	£73 -89.6%	0.35x (-3.00)	£0.67	2.66%	-1.4%
CS \| Cold & Warm \| Purchases \| Testing 11/3	£174	6	£309 -26.9%	1.77x (-0.63)	£0.74	3.33%	-0.7%
CS \| Warm \| Sales \| Remarketing \| Interiors	£70	2	£65 -69.1%	0.94x (-2.09)	£0.93	2.19%	-0.3%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£31	0	£0	0.00x	£1.07	1.61%	+23715.4%
Total	£1,413	33	£2,769	1.96x	£0.69	2.33%	+6.9%

Meta Ads

Meta

Top 20 of 75 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
Ad 63 \| Video \| Static \| Interiors \| Ways to style with sheepskin rugs \| H-Multiple \| P-Multiple \| None \| PI	£372	£1,150	3.09x (-0.25)	10	£0.59	1.83%
Ad 129 \| Video \| Static \| Interiors \| Shearling BTS Day 3 Styling w/ Shearling in a Bedroom Medium \| None \| OG - Copy	£26	£327	12.42x (+12.42)	1	£1.14	1.24%
Ad 205 \| Video \| Sheepskin Rugs \| Benefits \| List Style Education \| None \| OG	£21	£279	13.01x (+13.01)	1	£1.07	1.97%
Ad 206 \| Video \| Sheepskin Rugs \| Creating a Cosy Space \| Lifestyle Styling \| None \| OG	£20	£0	0.00x (+0.00)	0	£0.58	2.91%
Ad 185 \| Video \| Static \| Interiors \| Hygge brand video hook 1 - very important word \| None \| PI	£12	£0	0.00x (+0.00)	0	£1.46	0.98%
Ad 227 \| Video \| Cushions \| Styling Inspiration \| Cam UGC \| Complimentary Cushion Over £150 \| OG - Copy	£11	£189	17.18x (+17.18)	1	£1.38	0.90%
CS \| Cold & Warm \| Sales \| GWP Cushion \| 15/5/26
Ad 244 \| Video \| Cushions \| Moonlight Shearling Spotlight \| Flora UGC \| Complimentary Cushion Over £150 \| OG	£202	£771	3.82x	4	£0.47	4.59%
Ad 236 \| Video \| Cushions \| Real Testimonial \| UGC \| Complimentary Cushion Over £150 \| OG	£79	£405	5.14x (-2.82)	2	£1.01	1.86%
Ad 228 \| Video \| Cushions \| Styling Inspiration \| Cam UGC \| Complimentary Cushion Over £150 \| PI	£32	£217	6.81x (+6.81)	2	£0.78	2.19%
Ad 225 \| Video \| Cushions \| 3 Ways to Style \| Nicola UGC \| Complimentary Cushion Over £150 \| OG	£16	£0	0.00x (+0.00)	0	£1.83	1.80%
Ad 230 \| Video \| Cushions \| Versatile Styling \| Brand Lifestyle \| Complimentary Cushion Over £150 \| OG	£14	£0	0.00x (+0.00)	0	£0.96	2.34%
Ad 238 \| Video \| Cushions \| Help Me Decide \| Joey UGC \| Complimentary Cushion Over £150 \| OG	£14	£0	0.00x (+0.00)	0	£0.83	2.32%
Ad 242 \| Video \| Cushions \| My Five Favourite Cushions \| Flora UGC \| Complimentary Cushion Over £150 \| OG	£10	£0	0.00x	0	£1.46	1.58%
CS \| Sales \| Cold & Warm \| Test 14/4/26
Ad 223 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll 2 \| None \| OG	£120	£404	3.38x (+3.38)	2	£0.60	2.63%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£41	£438	10.76x (+10.76)	2	£1.20	2.12%
Ad 219 \| Video \| Sheepskin Collection \| Cosy Living Room Styling \| UGC Charlie Styling Tips \| None \| OG	£15	£207	13.43x (+13.43)	1	£0.81	2.91%
CS \| Cold & Warm \| Purchases \| Testing 11/3
Ad 213 \| Video \| Padded Sheepskin Seat Pads \| Stain Solution \| UGC \| None \| OG	£93	£530	5.73x (-4.28)	5	£0.92	3.41%
Ad 210 \| Video \| Padded Sheepskin Seat Pads \| Natural Comfort \| Product Launch \| None \| OG	£70	£164	2.33x (-2.23)	2	£0.60	3.22%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£62	£159	2.59x (+1.30)	1	£0.98	2.19%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£31	£484	15.63x (+15.63)	2	£1.07	1.61%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£1,032	19	£4,056 +125.6%	3.93x (+1.27)	£2.10	0.83%	+52.9%	81.6%	0.0%	18.4%
CS \| Search \| Sheepskin Rugs	£649	14	£2,391 +68.5%	3.68x (+0.69)	£1.84	6.27%	+37.1%	30.3%	0.0%	69.7%
CS \| Performance Max \| Zombie/Dead SKUs	£478	16	£3,180 +49.0%	6.65x (+1.21)	£1.57	1.04%	+21.8%	72.8%	0.0%	27.2%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£184	6	£1,131 +19.5%	6.16x (+0.93)	£1.70	5.03%	+1.5%	23.3%	0.0%	76.7%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£81	6	£576 +8.1%	7.14x (-0.83)	£1.32	1.65%	+20.6%	10.0%	0.0%	90.0%
CS \| Search \| Brand \| UK & US	£33	25	£2,263 -46.5%	69.55x (-28.51)	£0.18	39.43%	-24.6%	81.4%	0.0%	18.6%
CS \| Search \| Brand \| Worldwide	£4	0	£0 -100.0%	0.00x (-6.82)	£0.30	25.49%	-68.9%	79.5%	2.6%	17.9%
CS \| Shopping \| Low \| Interiors	£0	0	£0	0.00x	£0.01	1.96%	-33.3%	85.7%	0.0%	14.3%
Total	£2,460	86	£13,598	5.53x	£1.62	1.50%	+33.4%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£1,032	23	£266	£6,119	5.93x	19	£213	£4,056	3.93x
CS \| Search \| Sheepskin Rugs	£649	13	£191	£2,489	3.83x	14	£171	£2,391	3.68x
CS \| Performance Max \| Zombie/Dead SKUs	£478	12	£288	£3,462	7.24x	16	£199	£3,180	6.65x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£184	3	£325	£975	5.31x	6	£188	£1,131	6.16x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£81	11	£212	£2,336	28.98x	6	£96	£576	7.14x
CS \| Shopping \| Low \| Interiors	£0	0	£0	£0	0.00x	0	£0	£0	0.00x
Total	£2,423	62	£248	£15,381	6.35x	61	£186	£11,334	4.68x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£33	7	£198	£1,383	42.50x	25	£91	£2,263	69.55x
CS \| Search \| Brand \| Worldwide	£4	0	£0	£0	0.00x	0	£0	£0	0.00x
Total	£36	7	£198	£1,383	38.00x	25	£91	£2,263	62.19x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£260	£554	2.13x	2	128	+23.3%	-20.8%	-35.8%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£149	£279	1.87x	1	72	+74.6%	+100.0%	+100.0%
Double Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£130	£477	3.66x	3	25	+289.5%	+200.0%	-23.0%
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£103	£3,435	33.25x	6	59	+146.2%	+100.0%	+100.0%
Sheepskin Seat Pad \| Cream \| Hyde & Hare	£96	£111	1.16x	3	65	+545.3%	+100.0%	+100.0%
Total (5 products)	£739	£4,857	6.57x	15	349	-32.2%	+12.8%	+66.3%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Barefoot on Berber	18,598	46.2%	1.4%	2.9%	£1,104.95	7	51
Spring-Summer Transition	5,939	62.3%	1.4%	2.2%	£896.82	8	24
New Rarebreeds	1,376	56.7%	6.9%	12.1%	£1,400.00	5	3
New Cowhide Bedstools (segment)	1,380	54.3%	6.4%	11.8%	£431.50	3	6
Total	27,293				£3,833.27	23	84

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-05-16 to 2026-06-14).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Abandoned Cart Reminder - Interiors - Unveild	71	67.3%	5.7%	£1,103.32	£15.54	+101.6%	+104.1%
Welcome Flow - Interiors - Unveild	82	42.0%	4.9%	£882.50	£10.76	+27.0%	+42.7%
Abandoned Cart Reminder - Interiors	53	17.0%	1.9%	£484.00	£9.13	+49.1%	+12.9%
Back In Stock Flow - Standard	10	70.0%	20.0%	£395.00	£39.50	+328.6%	+250.0%
Welcome Flow - Interiors	346	53.1%	5.0%	£356.00	£1.03	-45.6%	-59.3%
Browse Abandonment - Interiors	295	56.5%	4.1%	£318.00	£1.08	+7.6%	+7.5%
Browse Abandonment - Interiors - Unveild	80	70.0%	6.3%	£195.00	£2.44	-22.3%	-17.5%
Nursery Flow - Interiors	171	57.3%	6.4%	£159.00	£0.93	+56.3%	+20.3%
Loyalty Lion - Welcome	20	65.0%	20.0%	£79.00	£3.95	-61.3%	-70.2%
Customer Winback - Interiors	255	53.2%	1.6%	£0.00	£0.00	-	+0.0%
Cross-sell Unveild Flow	161	52.2%	1.9%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Post Purchase	29	58.6%	10.3%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - £10 Discount	12	66.7%	16.7%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Tier Reminder (The Herd)	1	100.0%	100.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Birthday	1	0.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Tier Reminder (The Fold)	3	66.7%	0.0%	£0.00	£0.00	-	+0.0%
Browse Abandonment - Fashion - Unveild	2	0.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £20 Discount	5	60.0%	0.0%	£0.00	£0.00	-	+0.0%
Browse Abandonment - Fashion	1	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Nursery Flow - Fashion	3	66.7%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £30 Discount	1	100.0%	0.0%	£0.00	£0.00	-100.0%	-100.0%

Forecast vs Actual - June 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Product Mix Shifts Shopify

New vs Returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	18	£2,732	13.6%	9.8%	+12.5%
Google	70	£16,510	53.0%	59.1%	+9.4%
Email	1	£147	0.8%	0.5%	+100.0%
Organic	8	£2,250	6.1%	8.1%	+0.0%
Other	35	£6,275	26.5%	22.5%	+6.1%