Hyde & Hare

12 of 31 days reported (39% of month). Click forecast values to adjust.

Shopify

Meta

Google

Metric	Forecast	MTD Actual	Paced Target	vs Pace
Revenue	£
Ad Spend	£

View Full Forecast Dashboard →

Weekly Revenue Drivers

What drove this week's performance. Connections between email, paid channels, and organic demand.

mediumEMAILEmail Campaigns Drove £1,609.00 Revenue

Campaigns Sent

prev: 2

Total Recipients

18,664

prev: 24,528

Campaign Revenue

£1,609.00

prev: £4,408.33

-63.5%

Conversions

Campaign	Sent	Recipients	Revenue	Conv	Open Rate	Click Rate
Summer Kitchen Seat Pads	Mon 6 Jul	18,664	£1,609.00	10	47.7%	0.8%

1 campaign sent (vs 2 last week). Campaign revenue down 64% to £1,609.00.

mediumPAID CHANNELSPaid Channel Efficiency Declined

Meta ROAS

4.34x

prev: 4.30x

+0.8%

Google ROAS

3.59x

prev: 4.88x

-26.5%

Total Spend

£2,704

prev: £3,253

Google ROAS declined from 4.88x to 3.59x (-26.5%).

lowFLOWSFlows Spiked: £218.00 from 2 flows

Loyalty Lion

£159.00

5 recipients | £31.80/recip

Loyalty Lion

£59.00

6 recipients | £9.83/recip

Flow	Recipients	Revenue	Rev/Recip	Conv	vs Last Week
Loyalty Lion - Welcome	5	£159.00	£31.80	1	+0.0%
Loyalty Lion - £20 Discount	6	£59.00	£9.83	1	NEW

2 flows spiked significantly. Loyalty Lion - Welcome: £159.00 (+0.0% WoW). Loyalty Lion - £20 Discount: £59.00 (vs £0 last week).

Channel Attribution

TW Linear

Revenue attributed by channel using Triple Whale's Linear model. Each touchpoint in the customer journey gets equal credit.

Revenue attribution split

Google Ads 44%

Organic/Social 20%

Excluded 12%

Meta Ads 9%

Klaviyo 7%

Google Ads: £7,427

Organic/Social: £3,425

Excluded: £1,988

Meta Ads: £1,561

Klaviyo: £1,102

Direct: £550

Influencers: £451

shop_app: £142

Pinterest Ads: £79

Channel	Revenue (Linear)	% Share	Orders	Spend	ROAS (TW Linear)	vs Prev
Google Ads	£7,427	44.4%	58	£1,901	3.91x	-33.8%
Organic/Social	£3,425	20.5%	34	-	-	-31.2%
Excluded	£1,988	11.9%	8	-	-	+461.4%
Meta Ads	£1,561	9.3%	18	£803	1.95x	-17.9%
Klaviyo	£1,102	6.6%	17	-	-	-59.6%
Direct	£550	3.3%	3	-	-	-48.5%
Influencers	£451	2.7%	6	-	-	-51.9%
shop_app	£142	0.8%	4	-	-	-45.6%
Pinterest Ads	£79	0.5%	1	-	-	+179.0%
Total	£16,725	100%	85	£2,704	6.19x

Trend Watch

Revenue

£16,725

Avg: £24,054

▼ DOWN2w streak

Orders

Avg: 121.875

▼ DOWN2w streak

AOV

£196.76

Avg: £195.59

▶ FLAT

Total Spend

£2,704

Avg: £3,328

▼ DOWN

Blended ROAS

6.09x

Avg: 6.47x

▼ DOWN2w streak

Meta Spend

£803

Avg: £1,294

▼ DOWN3w streak

Meta ROAS

4.34x

Avg: 4.52x

▶ FLAT

Meta CPC

£0.65

Avg: £0.78

▼ DOWN3w streak

YoY Comparison

Current week vs same week last year (7 Jul 2025 - 13 Jul 2025).

Shopify

Meta

Google

Metric	This Week	Last Year	Change
Revenue	£16,725	£15,489	+8.0%
Orders	85	78	+9.0%
AOV	£196.76	£198.57	-0.9%
Total Spend	£2,704	£1,818	+48.7%
Blended ROAS	6.09x	8.52x	-28.5%
Meta Spend	£803	£694	+15.7%
Meta ROAS	4.34x	4.85x	-10.5%
Google Spend	£1,901	£1,125	+69.1%
Google ROAS	3.59x	6.14x	-41.5%

Key Findings

Automated analysis of this week's performance. Items flagged for attention based on WoW changes and performance thresholds.

Product Growth Giant Sheepskin Beanbag - Ivory revenue up +100.0% (£1,498 vs £749).

Product Growth Sheepskin Rug - Cream revenue up +62.5% (£1,412 vs £869).

Product Growth Sheepskin Rug - Oyster revenue up +56.2% (£864 vs £553).

Category Quatro Sheepskin Rug category up +600.0% (£1,953 vs £279).

Category Cowhide Bedstools category up +100.0% (£595 vs £0).

Meta Campaign CS | Cold & Warm | Sales | GWP Rug | Jul '26 ROAS up from 0.71x to 6.35x. Spend: £287.

Shopping Sheepskin Rug | Cream | Hyde & Hare | Sheepskin Throw achieving 6.27x ROAS on £86 spend. Consider increasing bids.

Email Summer Kitchen Seat Pads generated £1,609.00 revenue from 18,664 recipients (0.8% CTR).

New Seller Giant Cowhide Beanbag generated £764 this week with no sales last week.

New Seller Cowhide Rug - Tricolour (220cm x 190cm) generated £670 this week with no sales last week.

Revenue Store revenue down -29.7% WoW (£16,725 vs £23,786).

Product Decline Rarebreed Icelandic Sheepskin - Taupe revenue down -100.0% (£0 vs £479). Worth investigating.

Conversion Rates

Meta

Google

Meta: 1.39% (-0.86pp)

Google: 2.58% (-0.70pp)

Blended: 2.01% (-0.80pp)

Product Mix Shifts

Shopify

Product Type	Current Share	Avg Share	Shift
Sheepskin Beanbags	22.9%	13.9%	+8.9pp
Double Sheepskin Rug	8.0%	12.0%	-4.0pp
Quatro Sheepskin Rug	10.3%	6.7%	+3.6pp
Sheepskin Cushions	5.1%	14.6%	-9.5pp
Sexto Sheepskin Rug	0.0%	3.9%	-3.9pp

New vs Returning

Shopify

New 64%

Returning 36%

Segment	Customers	Cust Δ
New	54	-20.6%
Returning	31	-45.6%
Total	85	-32.0%

Sales by Product Type

Shopify

Product Type	Revenue	Rev Δ	Units	Units Δ

Sales by Product

Shopify

7-day product performance vs previous period. Toggle between revenue and units ordered. Showing top 10 of 116.

Product	Revenue	Rev Δ	Units	Units Δ

Meta Campaigns

Meta

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ
CS \| Cold & Warm \| Sales \| GWP Rug \| Jul '26	£287	3	£237	0.82x	£0.78	2.20%	+157.3%
CS \| Cold/Warm/Hot \| Purchases \| Evergreen	£272	7	£284 -25.7%	1.04x (-0.25)	£0.48	1.18%	-8.0%
CS \| Sales \| Cold & Warm \| Test 14/4/26	£103	1	£140 -52.6%	1.35x (-1.41)	£0.74	2.34%	-3.2%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors	£71	2	£497 +296.7%	7.04x (+5.25)	£0.93	1.31%	+1.0%
CS \| Warm \| Sales \| Remarketing \| Interiors	£70	2	£230 +9.2%	3.31x (+0.30)	£0.88	1.55%	-0.7%
Total	£803	15	£1,388	1.73x	£0.65	1.51%	-3.6%

Meta Ads

Meta

Top 20 of 43 active ads by spend. Grouped by campaign.

Ad	Spend	Revenue	ROAS	Purch	CPC	CTR
CS \| Cold & Warm \| Sales \| GWP Rug \| Jul '26
Ad 248 \| Video \| Sheepskin Rugs \| Evergreen Benefits \| Flora UGC \| Complimentary Rug Over £200 \| OG	£254	£913	3.59x (+2.62)	6	£0.77	2.18%
Ad 251 \| Video \| Sheepskin Rugs \| Home Styling w/ Offer Overlay \| Brand \| Complimentary Rug Over £200 \| OG	£17	£159	9.19x (+9.19)	1	£0.75	2.77%
Ad 253 \| Image \| Sheepskin Rugs \| Chair Styling w/ Offer Overlay \| Brand Static \| Complimentary Rug Over £200 \| OG	£9	£0	0.00x (+0.00)	0	£0.96	1.70%
CS \| Cold/Warm/Hot \| Purchases \| Evergreen
Ad 191 \| Video \| Static \| Interiors \| b-roll with testimonial text overlay about the white company \| None \| PI	£82	£479	5.83x (+5.83)	3	£0.40	1.03%
Ad 208 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Styling Demonstration \| None \| OG - Copy	£67	£0	0.00x (-4.35)	0	£0.45	1.66%
Ad 224 \| Video \| Interiors \| Quality \| Lydia UGC Face to Camera \| None \| PI	£26	£0	0.00x (+0.00)	0	£0.43	1.29%
Ad 129 \| Video \| Static \| Interiors \| Shearling BTS Day 3 Styling w/ Shearling in a Bedroom Medium \| None \| OG - Copy	£21	£0	0.00x (+0.00)	0	£0.75	0.78%
Ad 220 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle \| None \| OG - Copy	£15	£0	0.00x (-9.56)	0	£0.42	1.53%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£12	£59	5.05x (-7.64)	1	£1.95	0.33%
Ad 206 \| Video \| Sheepskin Rugs \| Creating a Cosy Space \| Lifestyle Styling \| None \| OG	£12	£0	0.00x (+0.00)	0	£0.58	1.29%
Ad 110 \| Video \| Static \| Interiors \| UGC Justyna 1 unboxing w/ benefits overlay \| H-Multiple \| P-Multiple \| None \| OG	£7	£0	0.00x (+0.00)	0	£0.63	0.93%
Ad 185 \| Video \| Static \| Interiors \| Hygge brand video hook 1 - very important word \| None \| PI	£7	£0	0.00x (+0.00)	0	£0.51	1.41%
Ad 221 \| Video \| Sheepskin Rugs \| Cream Bestseller \| Brand Lifestyle B Roll 2 \| None \| OG - Copy	£6	£0	0.00x (+0.00)	0	£0.71	1.35%
CS \| Warm \| Sales \| Remarketing \| DPA \| Interiors
Ad 53 \| Both \| Dynamic \| All Products \| DPAs \| H-Product Titles \| P-Hygee \| None \| OG	£71	£0	0.00x (-7.22)	0	£0.93	1.31%
CS \| Warm \| Sales \| Remarketing \| Interiors
Ad 1 \| Video \| Static \| Interiors \| UGC Video with voiceover \| H-Free Delivery \| P-Softest Sheepskin \| Free Delivery \| PI	£57	£395	6.92x (-9.66)	2	£0.85	1.60%
Ad 6 \| Collection \| Static \| Interiors \| Interior Best Sellers in Use \| H-Made in England \| P-Natural Living \| None \| OG	£6	£0	0.00x (+0.00)	0	£1.08	1.22%
Ad 2 \| Carousel \| Static \| Interiors \| Product Images \| H-Product Titles \| P-Natural Living & Benefits \| None \| PI	£6	£0	0.00x (+0.00)	0	£0.97	1.55%
CS \| Sales \| Cold & Warm \| Test 14/4/26
Ad 219 \| Video \| Sheepskin Collection \| Cosy Living Room Styling \| UGC Charlie Styling Tips \| None \| OG	£37	£325	8.81x (+5.53)	1	£0.58	2.57%
Ad 222 \| Video \| Sheepskin Rugs \| Styling Inspiration \| Brand Lifestyle B-Roll \| None \| OG	£34	£404	11.80x (+0.92)	2	£0.71	2.43%
Ad 180 \| Video \| Static \| Interiors \| Flora - 5 Ways to Style Sheepskin Rug \| None \| PI	£19	£0	0.00x (-12.69)	0	£1.19	1.93%

Google Campaigns

Google

TW Linear

Campaign	Spend	TW Orders	TW Revenue	TW ROAS	CPC	CTR	Spend Δ	IS%	Budget Lost	Rank Lost
CS \| Shopping \| High \| Interiors	£724	18	£2,992 +28.6%	4.13x (+2.10)	£1.86	0.86%	-36.7%	75.3%	8.6%	16.0%
CS \| Search \| Sheepskin Rugs	£635	11	£1,240 -16.2%	1.95x (-0.77)	£1.88	5.28%	+17.1%	32.2%	0.0%	67.8%
CS \| Performance Max \| Interiors \| Cowhide \| UK	£179	5	£473 -85.8%	2.65x (-13.24)	£1.58	2.36%	-14.7%	23.9%	0.6%	75.5%
CS \| Performance Max \| Zombie/Dead SKUs	£168	4	£468 -76.1%	2.79x (-3.89)	£0.82	1.37%	-42.8%	68.1%	0.0%	31.9%
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£140	5	£1,193 +104.2%	8.51x (+5.00)	£1.21	1.67%	-15.8%	10.6%	0.5%	88.9%
CS \| Search \| Brand \| UK & US	£40	14	£1,023 -33.8%	25.62x (-18.98)	£0.24	48.14%	+15.3%	76.7%	0.0%	23.3%
CS \| Search \| Brand \| Worldwide	£13	0	£0	0.00x	£0.57	42.59%	-56.2%	75.0%	0.0%	25.0%
CS \| Shopping \| High \| Interiors \| Dupe Feed	£3	0	£0	0.00x	£2.70	0.59%	-	-	-	-
CS \| Shopping \| Low \| Interiors	£0	0	£0	0.00x	£0.01	4.12%	+100.0%	71.4%	0.0%	28.6%
Total	£1,901	57	£7,389	3.89x	£1.40	1.71%	-21.4%

Google Ads: First Click vs Linear

Compare attribution models to understand which campaigns initiate vs assist conversions. First Click credits the campaign that started the journey; Linear distributes credit equally across all touchpoints.

Non-Branded Campaigns

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Shopping \| High \| Interiors	£724	20	£167	£3,348	4.62x	18	£166	£2,992	4.13x
CS \| Search \| Sheepskin Rugs	£635	13	£171	£2,224	3.50x	11	£113	£1,240	1.95x
CS \| Performance Max \| Interiors \| Cowhide \| UK	£179	2	£302	£604	3.38x	5	£95	£473	2.65x
CS \| Performance Max \| Zombie/Dead SKUs	£168	0	£0	£0	0.00x	4	£117	£468	2.79x
CS \| Performance Max \| Interiors \| Sheepskin \| UK	£140	0	£0	£0	0.00x	5	£239	£1,193	8.51x
CS \| Shopping \| High \| Interiors \| Dupe Feed	£3	0	£0	£0	0.00x	0	£0	£0	0.00x
CS \| Shopping \| Low \| Interiors	£0	2	£377	£754	18850.00x	0	£0	£0	0.00x
Total	£1,848	37	£187	£6,930	3.75x	43	£148	£6,366	3.44x

Branded Campaigns (Brand Search + Low Shopping)

Campaign	Spend	First Click				Linear
		Conv	AOV	Revenue	ROAS	Conv	AOV	Revenue	ROAS
CS \| Search \| Brand \| UK & US	£40	1	£79	£79	1.98x	14	£73	£1,023	25.62x
CS \| Search \| Brand \| Worldwide	£13	0	£0	£0	0.00x	0	£0	£0	0.00x
Total	£53	1	£79	£79	1.49x	14	£73	£1,023	19.29x

Google Shopping Products

Google

Top 5 of 5 shopping products by spend.

Product	Spend	Revenue	ROAS	Conv	Clicks	Spend Δ	Rev Δ	ROAS Δ
Cowhide Rug \| 500+ Colours Available \| Hyde & Hare	£128	£0	0.00x	0	75	-33.3%	-100.0%	-100.0%
Giant Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Carpet	£91	£325	3.56x	1	46	-32.5%	+28.6%	+90.5%
Sheepskin Rug \| Cream \| Hyde & Hare \| Sheepskin Throw	£86	£542	6.27x	4	50	-25.5%	-23.7%	+2.5%
Tibetan Sheepskin Rug \| White & Brown \| Hyde & Hare \| Sheepskin Throw	£70	£117	1.66x	1	42	+9.6%	-2.0%	-10.6%
Giant Sheepskin Rug \| White \| Hyde & Hare \| Sheepskin Carpet	£58	£0	0.00x	0	23	-31.6%	+0.0%	+0.0%
Total (5 products)	£434	£984	2.27x	6	236	-72.7%	-81.9%	-33.8%

Klaviyo Campaigns

Klaviyo

Campaign	Recipients	Open Rate	Click Rate	CTOR	Revenue	Conv	Unsubs
Summer Kitchen Seat Pads	18,664	47.7%	0.8%	1.7%	£1,609.00	10	41
Total	18,664				£1,609.00	10	41

Klaviyo Flows

Klaviyo

Automated flow performance for the reporting period, compared to the rolling 30-day weekly average (2026-06-13 to 2026-07-12).

Flow	Recipients	Open Rate	Click Rate	Revenue	Rev/Recipient	Rev vs 30d Avg	RPR vs 30d Avg
Browse Abandonment - Interiors	266	59.0%	9.0%	£236.00	£0.89	-46.3%	-31.5%
Loyalty Lion - Welcome	5	80.0%	20.0%	£159.00	£31.80	-29.7%	+116.4%
Browse Abandonment - Interiors - Unveild	81	56.8%	8.6%	£124.95	£1.54	-60.1%	-57.4%
Loyalty Lion - £20 Discount	6	83.3%	16.7%	£59.00	£9.83	-30.5%	-37.9%
Nursery Flow - Interiors	137	58.4%	2.9%	£13.50	£0.10	-87.9%	-86.4%
Welcome Flow - Interiors - Unveild	31	41.9%	3.2%	£0.00	£0.00	-100.0%	-100.0%
Abandoned Cart Reminder - Interiors - Unveild	74	71.0%	4.4%	£0.00	£0.00	-100.0%	-100.0%
Customer Winback - Interiors	176	34.7%	1.1%	£0.00	£0.00	-	+0.0%
Cross-sell Unveild Flow	332	57.6%	0.9%	£0.00	£0.00	-100.0%	-100.0%
Loyalty Lion - Post Purchase	12	91.7%	50.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £10 Discount	12	83.3%	16.7%	£0.00	£0.00	-	+0.0%
Loyalty Lion - Birthday	3	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Abandoned Cart Reminder - Interiors	37	10.8%	0.0%	£0.00	£0.00	-100.0%	-100.0%
Browse Abandonment - Fashion	1	100.0%	0.0%	£0.00	£0.00	-	+0.0%
Loyalty Lion - £30 Discount	2	50.0%	0.0%	£0.00	£0.00	-100.0%	-100.0%

Channel	Orders	Revenue	% of Orders	% of Revenue	Orders Δ
Meta	6	£1,599	7.1%	9.6%	-25.0%
Google	50	£9,483	58.8%	56.7%	-18.0%
Organic	7	£1,672	8.2%	10.0%	-22.2%
Other	22	£3,971	25.9%	23.7%	-53.2%

Forecast vs Actual - July 2026

Weekly Revenue Drivers

Channel Attribution TW Linear

Trend Watch

YoY Comparison

Key Findings

Conversion Rates Meta Google

Product Mix Shifts Shopify

New vs Returning Shopify

Sales by Product Type Shopify

Sales by Product Shopify

Meta Campaigns Meta TW Linear

Meta Ads Meta

Google Campaigns Google TW Linear

Google Ads: First Click vs Linear

Non-Branded Campaigns

Branded Campaigns (Brand Search + Low Shopping)

Google Shopping Products Google

Klaviyo Campaigns Klaviyo

Klaviyo Flows Klaviyo

Traffic Source Mix Shopify